Social Media Marketing Management Today: Do you feel like you spend too much time on social media marketing for your blog?
You know you start early in the morning and before you know it it’s noontime and then 7 pm. Before you know it’s bedtime.
You from one thing to another. From posting to commenting, to planning and then scheduling.
How many minutes a day are you spending on your social media marketing management? I find on days I’m not producing content it’s a LOT of TIME in hours and not minutes.
However, that’s changed since I began using various tools to help with these tedious social media tasks. Here are the ways to help you save time as well:
Table of Contents
Learn 8 Ways to Save Time
Social media marketing is complex today. Not only do we need to schedule social shares but also produce content, do research, and do analytics for ourselves and clients.
Here’s a great quote I got from Robert Caruso of the former Bundle Post:
You have to have enough relevant, valuable, curated content in your streams every day. You can spend hours a day doing that one post at a time using readers, browser plugins and other clunky tools, or you can spend your time on the things that actually get results like engagement. BundlePost helps you easily manage 3-5 days of social media scheduling curated and marketing message content, hashtags them all in seconds and lets you focus on getting real results.” – Definitely one for my to do list!
The 8 Ways to Save You Time Managing Social Media Include:
1. Responding to mentions and questions.
How often do you check and respond to these? I used to check notifications as they came. Now I try to only check-in at certain times of the day. Of course, it depends on what business you are in. Some businesses need to have a full-time person or an online bot to answer questions asap.
Oftentimes, you will interrupt other activities you have going on and quickly get off track. This is NOT an easy one to do.
However, engagement is a key factor today for social media marketing. Engagement can help your content be seen higher in most of the social media algorithms out there.
2. Sharing from third-party apps.
How many shares do you do from third-party apps? Hence, you could set a certain amount of them that you will do.
Otherwise, you could spend hours doing this depending on which tools you are using.
It may also make you less productive overall as you go from one thing to another and not stay focused on your social media marketing. Been there and done that for years!
3. Commenting on Blogs.
How many comments do you leave on blog posts? Therefore, you should set a goal for how many to do per day and a limit as well.
You could get lost going from blog to blog leaving comments. Been there and done that!
Not only that but you will want to respond to comments on your own blogs as well. Readers have taken the time to leave them so you should respond in a timely manner to them.
Even my dear blogging friend Ryan from Blogging from Paradise recently opened his comments back up on the blog. Interacting with your readers is important to know what they are consuming and what questions they may have. It will help YOU produce more relevant content.
4. Following new folks.
How many people do you follow each week? This is something you could check out once per week. Find new people in your niche to start following and engaging with.
This will expand your network and they may follow YOU back. You can use a tool like Tweetsmart for Twitter or Agorapulse for your other social media accounts (and Twitter as well if you want to keep it simple!)
5. Producing new content.
This one is the most important. It is not easy to stick to a schedule either as life can get in the way and boy has it for me this year!
It’s also good to try to have a couple of posts in the “bank” for when needed. An evergreen type of post would be perfect for that time when you haven’t anything to publish. Now, you can use a tool like Jasper AI to help you create content quicker than ever before.
However, if your blog content is getting old, refreshing old content will do wonders for your SEO efforts on the website. Not only that but it will give readers newer, fresh content to consume and link to.
6. Check your analytics for social media marketing.
Checking results via your analytics – You must know how everything is working for you.
The only way is to check your stats and how folks are coming to you is to check your Google analytics, stats, your social media network analytics, etc. Otherwise, it is like you are working in the dark!
Recently Agorapulse added more reporting tools so you can do these social media management tasks right from their dashboard. You can even send your clients a white-glove social media management report with your logo on it.
7. Trim and prune your followers on various social networks.
Why continue to follow folks who unfollowed you on Twitter? I like using Agorapulse to see who is following on Twitter or not. You can also see who are your ambassadors on the network.
It is easy to go in for 5 minutes per week and check who does not follow you. Of course, you can always use your Twitter lists – my favorite timesaver!
8. Research For Content.
Last but not least, research for new content, ideas, etc. You can’t produce new social media promotional content if you are not doing your research! I love using Quora or Answer the Public for this. And then enter ideas into Jasper AI to get started.
Furthermore, this research could include gathering info on new topics and finding graphics for your posts. You could also make a YouTube video or SlideShare, etc. like my example below for using Jasper AI to write faster and better content.
How many of these suggestions do you use now to save time on doing your social media promotional management tasks?
Do you have more suggestions to save time on your social media marketing management?
I’d love to know more from YOU in the comments below.
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