Marketing

small business marketing ideas

6 Small Business Marketing Ideas to Help Boost Your Sales

Most businesses go through slower selling periods from time to time, but it can be pretty nerve-wracking when it happens. You most likely have an existing marketing strategy in place. However, during quieter periods, it’s worth considering what else you could try to generate new business. Here are 6 marketing ideas to help boost your

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formula for customer lifetime value

The Formula for Customer Lifetime Value: How to Increase It?

Many companies focus more on acquiring new customers than retaining existing clients. Failing to build a relationship with people purchasing from you can drive them away. Not only that, but it pushes your customer acquisition costs (CAC) through the roof. Increasing your formula for customer lifetime value (CLV or customer LTV) should be one of

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content marketing for startups

Content Marketing For Startups: Develop An Inspiring Strategy

According to the stats from the University of Tennessee, 44% of startups are closed in the first three years of their operation. However, this is the most positive statistic that we could have found. What are the main reasons for business failures? How to make sure that the same situation doesn’t happen to you? There

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small world in digital world

Small Business in a Digital World – Tips to Help You Thrive

Starting a small business today in a digital world is more accessible than ever. Each day, more and more people set up to launch a new business and become their own bosses. Many are even starting new businesses from home. In an increasingly digital world, it’s easy to start a business, no matter where you

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how to create an online course to sell

How to Create an Online Course: 3 Things You Need to Know

Is it possible to gain personal, professional, and above all economical independence by creating online courses? Do you want to learn how to create an online course to sell to your audience? Today, you can create an online course to do that. It is not a secret that this market is expanding and becoming increasingly

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future proofing your business

Strategies To Future-Proofing Your Business: 5 Years From Now?

The last decade have seen businesses evolve further than they perhaps would have ever expected. It appears, now, that they have no intention of slowing down. In fact, it’s more than likely that future-proofing your business will evolve even further and change in technology. As well as laws, society, and more will force businesses to

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short and sweet videos

5 Proven Video Editing Techniques for Engaging Content

Proven basic video editing techniques are important today with video content becoming the standard for staying relevant online. Videos are pertinent on social media, YouTube, and your website. With video being so popular, it is essential that your corporate videos stand out in the crowd. These types of creative videos are filled with relevant and

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starting your dream business

Before Starting Your Dream Business – 4 Things to Know

Would you love to start your dream business today? Some of us grow up with parents who tell us to always follow our dreams. Others are discouraged and are instead urged to pursue careers that ensure financial security. In either case, deciding to follow your dreams and open up a business you’re sincerely passionate about is scary. Will

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how to attract new customers

Attract New Customers With These 6 Creative Easy Ways

Companies are always looking for new ways to attract new customers, from mailing lists to exhibitions. The more customers you can reach, the more profit you can make. It’s pretty simple and necessary. Even Amazon has learned how to attract new customers! Some of your regular customers may retire or go out of business. You’ll

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