Lisa Sicard

Lisa Sicard is a 30-Year Marketing Veteran & Social Media Timesaver Helping Solopreneurs Save Hours & Grow Organically – Custom Strategies, Not Courses.

social media crypto effect on pricing

How Does Social Media Impact Crypto Prices? (News vs. Noise in 2026)

Social media plays a huge part in the price fluctuations of cryptocurrency. As an investor, what should you be looking out for when getting advice from social media? Cryptocurrencies like Bitcoin and Ethereum are notoriously volatile at the best of times. Economic factors can have a massive impact on this, sending prices soaring or crashing […]

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website bounce rates, what they mean and how to increase yours

Website Bounce Rate: What They Mean & How To Get Better Bounce Rates

I hear the term website bounce rate a lot from clients and friends. Many bloggers and site owners are not sure what it means for their traffic, and they are juggling a lot already. This post clears it up for anyone feeling unsure. The idea can feel fuzzy when you are running a blog, website,

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How to overcome Algorithm Anxiety on social media platforms

Algorithm Anxiety? Thrive When Platforms Change by Building Real Relationships

Your social media feed flips overnight. Instagram’s algorithm favors Reels, X’s algorithm boosts replies, YouTube’s algorithm pushes Shorts, Pinterest tweaks search, LinkedIn reorders posts. You refresh, your reach tanks, and your heart jumps. That feeling has a name: algorithm anxiety. It is the stress that hits when platforms shift and your plan breaks, altering your

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SEO marketing services to hire out

Best SEO Marketing Services Every Brand Needs to Stay Competitive

Businesses cannot ignore the power of search engine optimization (SEO). As online visibility becomes increasingly crucial for success, brands must make use of SEO marketing services to stand out, attract potential customers, and maintain a competitive edge in their industry. SEO determines if a business thrives or gets lost in the digital world. By using

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Instagram Threads Ideas

Instagram Threads Ideas: How to Integrate Threads With Your IG

Instagram and Threads by Meta now work closer than ever, inviting fresh ways to connect that go beyond simple posts. With the right Instagram threads ideas, you can extend your reach, encourage more conversation, and share behind-the-scenes moments that strengthen your brand’s voice. Businesses and creators are now using Threads to spark real-time chats, share

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best digital marketing firm

Better Tips and Tricks for Growing Your Digital Marketing Firm

You are passionate about providing your business clients with the best possible digital marketing firm services. But you struggle to demonstrate your enthusiasm and expertise to prospective clients. As a result, your digital marketing company is not scaling at the rate you expected. The most well-known strategies for boosting growth are not working as you

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Unlock Instagram Insights with Peekviewer: Boost Your Business or Protect Your Family

Peekviewer App Pricing and Plans: What You Get for the Cost

If you use Instagram to market your business, or you have teens who seem glued to it, it’s normal to wonder what’s really going on. You might want to watch a competitor’s posts and engagement, or keep an eye on your child’s Instagram habits without tipping them off. That’s where the Peekviewer app (previously Glassagram)

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video ads

The Power Of Video Ads: How They Can Boost Social Media

Did you know those video ads on social media have a 23x higher view rate than standard image ads? Content marketing is an excellent way to build trust and brand awareness. While this offers marketers another opportunity to grow their content marketing strategy, it also means being forced to create and upload video instead of

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