Lisa Sicard

Lisa Sicard is a 30-Year Marketing Veteran & Social Media Timesaver Helping Solopreneurs Save Hours & Grow Organically – Custom Strategies, Not Courses.

tech tools

Tech Tools Every Online And Physical Business Owner Should Own

You might think your physical business is immune from digitization and in some aspects, it may be. However, that does not mean that it cannot benefit from the use of tech tools. Technology is multi-faceted. Tech is used in a wide-ranging number of business areas. It helps develop, promote, and grow any business. So, if […]

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Google page experience update

Google Page Experience Desktop Update – Ultimate Guide

The Google page experience has been out for several years now. Discover how Google’s desktop update impacts user interactions and highlights the contrasts between desktop and mobile versions. Google stands out as the search engine that places a world of information at your fingertips with a single click. It’s amusing how the name of such

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great website design agency

3 Signs that You’re Dealing with a Great Web Design Agency

Web design firms are a dime a dozen, and just because a web design agency’s website looks great and they have a nice-looking portfolio, it doesn’t mean that you should trust them with your website and your money. So many firms out there try to present themselves as experts in the field. However, they’re actually

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formula for customer lifetime value

The Formula for Customer Lifetime Value: How to Increase It?

Many companies focus more on acquiring new customers than retaining existing clients. Failing to build a relationship with people purchasing from you can drive them away. Not only that, but it pushes your customer acquisition costs (CAC) through the roof. Increasing your formula for customer lifetime value (CLV or customer LTV) should be one of

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changing your name on line

8 Things To Consider When Changing Your Name Online

I’m sure you’ve heard the phrase “changing your name” before, but it’s an important decision. When dealing with online accounts or even just social media sites like Facebook and Instagram there are many considerations that need to be made before changing one’s legal first and last names on these platforms. Not only that but in

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content marketing for startups

Content Marketing For Startups: Develop An Inspiring Strategy

If your startup’s content feels like a pile of “good ideas,” you’re not alone. Content marketing for startups needs a strategy that fits your time, budget, and growth stage. You’ll learn how to set a message that sticks, choose channels that make sense, and turn one idea into a week of content. However, you will

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give your business a fresh start

7 Ways To Give Your Business a Fresh Start Initiative Today

If you’ve previously been resistant to change, now is the perfect time to embrace changes with a fresh attitude and give your business a fresh start initiative. Technology is changing the business landscape for good, but some businesses find it challenging to adapt to the latest developments. From Artificial Intelligence to remote work tools, every

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