Lisa Sicard

Lisa Sicard is the founder and owner of Inspire to Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she has been helping small businesses and creators succeed online since 2012. Lisa’s practical, no-fluff approach comes from years of running her own businesses and working directly with solopreneurs. Her blog was recognized as one of the top online marketing blogs in 2015 and 2016. She is passionate about making digital marketing simple, effective, and sustainable for busy owners who want real results without burning out.

customer loyalty through social media

How Customer Loyalty Can Be Boosted by Social Media Today

In a world where customer’s span of attention is short-lived brand loyalty has become imperative for businesses to survive the competitive landscape. With the right kind of customer loyalty plans, you can keep your business afloat and ensure that they keep buying the products and services that you have to offer. For this, various businesses […]

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shopify store

How To Boost Your Shopify Store’s Conversion Rates Effectively

Shopify is the place if you want to set up an online store and give everyone around the world a chance to enjoy the value your inventory holds. As things stand, Shopify hosts more than 4.5 million active stores. However, the failure rate of startups is simply alarming. However, if you learn Shopify store’s conversion rates

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youtube comments

How To Comment On YouTube Like A Pro: Boosting Visibility

Are you struggling to get noticed on YouTube? Want to comment on YouTube like a pro and boost your channel’s visibility? In this blog post, we’ll share expert tips and strategies on how to leave impactful comments that not only engage your audience but also attract more attention to your channel. Whether you’re a content

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content marketing engine

Content Marketing Engine: 10 Elements For Success

What is a Content Marketing Engine? It is the processes, tools, and people that deliver consistent, targeted, high-quality content in a variety of media formats. Content marketing for search engines helps your content be found when people search online for answers. A content engine can include blog content, eBooks, webinars, infographics, videos, slide shares, and slide

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best web design for lawyers

A Lawyer’s Guide Finding The Right Web Design and SEO Team

Today a law firm’s website is often the first point of contact for potential clients. A well-designed web design company creates a positive first impression, builds credibility, and sets the tone for the entire client relationship. It’s the virtual equivalent of your office, where prospective clients can learn about your practice areas, your experience, and

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ppc vs. seo

PPC vs. SEO: Which is Better for Your Law Firm’s Marketing?

Today law firms are increasingly turning to online marketing strategies to enhance their visibility and attract new clients. Two of the most prominent methods are pay-per-click (PPC) advertising and search engine optimization (SEO). But which is better PPC vs. SEO? In this comprehensive guide, I will look at the intricacies of PPC vs. SEO to

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why readers stopped reading your blog posts

7 Reasons Why People Have Stopped Reading Your Blog Posts

Other people appear to make blogging look easy. But you’ve noticed others stopped reading your blog posts. When visiting their blog sites, you might be blown away by the quality of their written posts. You might be taken aback by the number of comments that their blog posts have received. Take for example Enchanting Marketing.

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