Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

social media engagement tools

How to Boost Your Social Media Engagement: 10 Top Tools

Just posting content isn’t enough anymore; you need to create meaningful connections with your audience. Tools have revolutionized how brands interact online and help you boost social media engagement for your business. They offer streamlined solutions for scheduling posts, monitoring conversations, and tracking performance metrics in real time. These advanced tools can transform your social

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are more social media followers good or bad

Social Media Followers a Necessary Evil or a Must?

Since the early days of social media, many of us have wanted bigger social media followers. Stories of people with thousands or even millions of followers set high standards. Now, it’s almost impossible to visit a website or storefront without seeing badges asking you to follow us on social media. For some, these numbers turned

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today, crucial digital marketing is key to your business. In the not-so-distant past, online marketing was an emerging and distinct way to sell your products and services. It may not have been immediately obvious. However, it marked the beginning of a massive change in how advertising is perceived and practiced.  Today, it’s an integral part

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real estate podcasting

Real Estate Podcasting: A New Marketing Channel

Podcasting has steadily moved from niche entertainment to a serious marketing channel—and the real estate world is taking notice. With audiences growing more comfortable consuming long-form audio content during their commute, workouts, or downtime, podcasts offer realtors a chance to connect in a more personal, human way. This article explores how podcasting is opening new

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marcom

Ultimate Guide to Marketing Communication: 6 Steps You Need

Marketing communication, also referred to as marcom, is the tool (message, media, images, videos, files) that marketers use to communicate with their target audience. It includes various forms, such as traditional advertisement, direct marketing, social marketing, and sponsorships. If you use same content to get the message out it is called integrated marketing communication. The

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see how to protect data of your blog or website with these several safe methods

How to Protect Data for Your Blog or Website Sooner Than Later

Businesses have a lot to lose if someone steals from them. Generally, we think of this theft as involving either money or valuable resources, such as technology and equipment. But today, more than ever, you have to protect data from data thieves. Having great data protection is as important as having insurance for your blog or

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facebook reel comments

Why Can’t I See Comments On Facebook Reels? Learn How

Are you wondering “why I can’t see comments on Facebook Reels?” If so, you’re not alone. Many Facebook users like yourself have encountered this issue and are seeking answers. In this blog post, I will look into the reasons behind this problem and explore potential solutions to help you regain access to comments on Facebook

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