Lisa Sicard | Founder & Owner, Inspire To Thrive

Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

plan to overcome adversity

Overcome Adversity: How To Build Resilience In Your Business

Ask any entrepreneur who has achieved any measure of success if they have had to overcome adversity during their business journey, and the answer will always be yes. There is no success without encountering hardship. Every business has its ups and downs, and as entrepreneurs, we need to realize that it’s normal for businesses to […]

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AI based automation tools

5 AI Based Automation Tools for Marketers and SMBs

Today, you need a unique brand to stand out to consumers, generate sales, and build customer loyalty. That’s why AI-based automation tools come into play today. Automation of marketing tasks can help SMB owners and marketers alike by freeing them to focus more on serving their customers. It can also help them make more informed

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online business tips

Scale Your Successful Online Business With These Tips

For entrepreneurs who are experiencing difficulty growing their businesses, there is hope. Yes, it is challenging. But what is the alternative? a life-draining 9 to 5 job? Definitely not. Okay, so perhaps you long for the security of a consistent paycheck. But would that come at what psychological or emotional cost?The truth? If you put

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pinterest board idea

Get A Pinterest Board Idea For Maximum Traffic and Exposure

Are you struggling to drive traffic to your website using Pinterest? You’re not alone. Creating eye-catching and engaging Pinterest boards is crucial to making your pins stand out and attract clicks. In this blog post, we’ll explore some creative Pinterest board ideas that will help you elevate your pin game and drive more traffic to

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business podcast for SEO

Why Business Podcasts For SEO Are Your Secret Weapon

Within digital marketing, there are always new ways to boost engagement and SEO optimization. Sometimes these are simple fixes or strategy changes, but if you really want to take your business to new heights, you should consider how a relevant podcast for SEO can benefit you. Here, we’ll take a look at how turning your

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geofilters

How To Create A Snapchat Geofilter For Your Business

Snapchat geofilters for location feature allows your business to create a custom geofilter and increase your brand’s visibility. With their large user base, leveraging this Snapchat geofilter can significantly enhance your business’s reach and engagement. In this blog post, you will learn why this feature can help you with a step-by-step process of creating a

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ubersuggest vs jasper ai

UberSuggest Vs Jasper – Which Tool To Choose for Blogging?

Are you looking for a simpler way to generate content for your blog? Both Ubersuggest vs Jasper offers similar AI functionality. However, there are some key differences between these two AI blogging tools. First, Ubersuggest is a completely free tool while Jasper costs $59 per month with their Boss Mode. (However, your first 10,000 words

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hiring experts

The Benefits of Hiring Experts to Help Your Business Success

When you are a lone business owner, working by yourself to grow your business, things can be tough.  Sometimes you need the benefits of  hiring experts to help you grow. Having the right experts for your business can really make a difference. It’s not that it’s hard to get started; that’s something that most people

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personal connections

Why Making A Personal Connection Is Marketing Gold Dust

Making a personal connection can ensure great marketing possibilities. Whatever business you’re in, it all boils down to one factor: how well you know your customers. No matter how slick your website, how well thought out your social media strategy or how outstanding your product or service is, if you aren’t serving up what and

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integrated influencer marketing

Influencer Marketing Trends in 2026: What To Watch For

Staying ahead 2026 influencer marketing trends is a must for any blogger or business.  Influencer marketing continues to evolve at a rapid pace, reshaping the way brands connect with their audiences.  It’s not merely a choice but a necessity to keep a keen eye on the emerging trends that define the industry.  By understanding these

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