Lisa Sicard | Founder & Owner, Inspire To Thrive

Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

how to make shareable Facebook post

How To Make a Facebook Post Shareable: 7 Simple Steps

Want to reach more people with your content on Facebook? Whether you’re sharing a memorable photo, a business update, or an important message, knowing how to make a Facebook post shareable is essential. This skill helps you expand your reach, boost engagement, and connect with new audiences: friends, family, potential customers, or clients. If posts

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remote team meeting

13 Tips For Collaborating With Your Remote Team To Thrive

When your staff makes the change and starts working remotely for whatever reason, you need to make sure that you maintain the same expectations in terms of productivity and efficiency. You will need to learn how to manage a remote team and use remote team building activities to enhance your staff. It’s fair to say

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b2b marketing strategies

10 B2B Marketing Strategies To Grow Your Business Faster

Marketing to a business takes a different route than marketing directly to customers. They target multiple audiences (from C-suite executives to CEOs), and their customers largely respond to logic than emotions.  This makes the B2B marketing strategies landscape a bit more challenging than B2C.  The business to business marketing plan has a longer sale cycle

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trial reel on Instagram - how they work

Trial Reels: How They Can Boost Your Reach On Instagram

Curious about how you can try new ideas on Instagram without risking your brand image or confusing your followers? Instagram’s trial reels might be your new secret weapon. These fresh tools let you preview, polish, and test your video content quietly before blasting it to everyone. For entrepreneurs and creators, this opens a world of

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Pinterest ideas for pins to pop

Amazing Pinterest Ideas To Boost Your Pin Popularity

Pinterest pins are a fantastic tool to boost your online presence. They can be used to increase traffic, generate leads, and enhance brand awareness. But, creating the perfect pin is an art in itself as well as crafting Pinterest board ideas. It requires strategic planning and a dash of creativity for Pinterest Ideas that will

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automation in marketing

Automation In Marketing Software To Scale Your Business

Marketing automation platforms are revolutionizing different sectors of business, and they play a pivotal role in the digital advertising landscape. As businesses grow, marketers face mounting pressure to create processes for nurturing leads that can convert at a higher rate. Enter automated marketing platforms. Marketing automation makes it easier for businesses to effectively reach their

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ppc campaigns

Why Are Businesses Prioritizing PPC Agencies in 2026?

One of the biggest hassles in doing digital marketing is to generate clicks on your ads which is easier said than done. To address this challenge, many businesses turn to PPC agencies for expert assistance. One of the efficient ways to solve this problem is to pay for PPC campaigns. These campaigns help you optimize

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how to save to an Instagram collection

What Are Instagram Collections and How They Have Replaced Guides

Instagram Collections have become a valuable tool for organizing and saving content. They offer a seamless way to collect Instagram’s most valuable posts. But how will these collections replace the traditional Instagram Guides? In this blog post, I will explore the potential for Instagram Collections to revolutionize the way you can discover, save and collect

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video buddy AI tool for YouTube Creators and more

How To Use Video Buddy AI: A Step-by-Step Guide for Content Creators

Video can be a powerful tool, but turning videos into ready-to-share content for X (formerly Twitter) and other platforms can eat up hours. That’s where Video Buddy AI comes in. Created by the resourceful Alex Finn, this AI-driven tool analyzes your YouTube videos, delivers instant summaries, and helps you spark engagement with social-ready posts. I

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