Consumer-driven content has created a generation of digital natives who expect to find the content they need when they want it. As a result, content management systems (CMS) now operate like e-commerce platforms. Users can browse, search and purchase content from anywhere without friction or limitations. This demand for ease of use poses new challenges for an organization’s CMS team. That’s where a content filtering system comes into play.
With so many user types, device types, and operating environments entering the system, ensuring that users have access to only vetted content is challenging. Moreover, user expectations have changed with the introduction of artificial intelligence (AI).
While AI helps make the user experience better for end users by making recommendations based on their interests and personal data profiles. It also questions what happens with user data once it leaves the system. A content filtering system can help you with this problem.
One new development that impacts how organizations choose to implement their filtering solution is the ease of deployment. Organizations are switching to cloud-based solutions to reduce maintenance costs, and IT resources needed to operate their infrastructure.
These factors are less expensive and easier to manage in the cloud environment than on-premises.
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Here Is Why Ease Of Deployment Is Critical When Implementing A Content Filtering System
As the complexity of content management systems has increased in recent years, ease of deployment is becoming increasingly important. As a result, organizations are switching to cloud-based solutions to reduce maintenance costs and IT resources needed to operate their infrastructure.
In addition, cloud-based implementations are less expensive and easier to manage in the cloud environment than on-premises. So organizations are turning to third-party software vendors.
These vendors can provide an implementation at a lower cost while reducing maintenance overhead costs.
Why AI Is Challenging
The introduction of AI into content filtering systems has changed how companies choose what type of filtering solution they will implement. For AI recommendations to be accurate, it requires access to user data profiles if you use traditional filtering methods like keyword lists or safelists and denylists for content selection.
Moreover, the challenge with implementing AI recommendations is that what users see once they leave the system may differ from what they saw when they originally logged into it. The importance of ease of deployment when considering content filtering technology for your organization’s CMS implementation is to stay up with your users’ expectations.
It also maintains relevance across changes in the content available on the internet.
How Can A Content Filtering System Help An Organization’s Security and Improve Productivity?
Filtering systems can provide security and safety for organizations and improve productivity. In addition, they can protect consumers and employees from harmful websites and prevent data breaches by filtering content.
In addition, keeping up with a changing world is easier when content is filtered by context and category, enabling teams to focus on their work. Additionally, filtering solutions can help organizations control web traffic and improve productivity.
It includes being able to:
- Improve website performance
- Reduce costs
- Reduce downtime
- Increase security & privacy
- Improve the user experience
Here Are The Benefits Of Deploying A Content Filtering System In The Cloud
The cloud is a lower-cost, more scalable deployment solution that can reduce maintenance costs and IT resources needed to operate your infrastructure. Cloud-based CMSs offer many benefits, including the following.
- Easier implementation and no downtime
- No need for server infrastructure or development resources
- Scalable and easily managed in the cloud
- Software vendor support for implementation at a lower cost
Here Are The Challenges Of Implementing A Content Filtering System
Ease of deployment is the most important factor when it comes to selecting a content filtering system. However, implementing a content filtering system can be challenging for various reasons. Addressing these challenges could make the difference between success and failure in your organization’s CMS implementation.
One challenge is ensuring that the filter is comprehensive enough to block unwanted content but not so restrictive that it blocks legitimate websites. Another challenge is setting up the filter so it can be easily managed and updated as new content appears on the internet.
Finally, it is important to ensure that the filter does not violate users’ privacy or freedom of expression.
Here Is Which Features Are Most Important In The Systems
The features that are most important to your business will be different from the features that are most important to another business. However, some things to consider when choosing a content-filtering solution. Features like automated content categorization and language processing can help you ensure that your users only see the content they’re supposed to see.
Moreover, user authentication requires organizations to define what constitutes an authorized user for the CMS. In other words, every user must have a unique login credential or digital ID to access the content filtered for their data profile.
It ensures that only authorized users can see the appropriate information. This protects your organization from unwanted third-party influence on your customer experience and brand reputation.
Most internet service providers (ISPs) offer some form of content filtering, but the specific features and levels of filtering vary greatly. Some providers offer very little filtering, while others offer more robust options. Nordlayer is a provider that offers Content Filtering by Nordlayer as a part of its service.
Here Is Find The Right Content Filtering Solution With Nordlayer
NordLayer provides a content filtering solution that is both cost-effective and easy to implement. With NordLayer, you can choose the filtering options that best suit your needs based on the size of your organization and budget.
However, unlike other CMSs, NordLayer’s content filtering system is entirely customizable to meet each organization’s unique needs.
Besides, a flexible content filtering system allows organizations to adapt their policies as their information environment evolves easily. For example, if you use a cloud-based solution for your content management system, you can change your policies when the cloud-based platform updates rules or changes the database schema.
In addition, it means that no matter what type of vendor you choose to deploy your filter through, there will never be any surprises from parties about how it will work together. NordLayer gets designed to be easy to deploy, manage and scale.
Features like preconfigured templates for security groups and notifying users about blocked sites make deploying a content-filtering solution quick and straightforward.
Conclusion: Content Filters
NordLayer is currently the only company in the market that offers cloud-based and on-premises content filtering solutions. The benefits of getting Content Filtering by Nordlayer for your business are significant, but implementing one is not a decision to be taken lightly. In addition, NordLayer is the only market company with factual data to back it up.
So, if you’re considering implementing a content filtering system, contact NordLayer today. Have you looked into a content filtering system for your content yet? I’d love to know more from you about that in the comments below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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