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Why Tweeting Away is So Different Than Posting on Facebook

Why Tweeting Away is SO Different Than Posting on Facebook

Tweeting AwayThe other day my customer Sally wanted to start tweeting. She asked what is the difference between tweeting away and posting on Facebook. It’s a lot different I started to say. It is SO different!

If you post too much on Facebook people will either make you an acquaintance vs. close friend so your posts will not show up in the feed as often; or worse, they could unfriend you! And if you post too much on your Facebook business page they will just unlike your Facebook page. I don’t think you would want that I told Sally.

Adjusting for the Algorithm Changes

Now posting and tweeting away gets even more complicated today with both Facebook and Twitter tweaking their algorithms more frequently. If you don’t post on Facebook feed or your business page several times a week your postings could be seen by less friends and followers.

Why is that? Facebook has changed their algorithm. They want to see engagement, relevancy and timeliness. Facebook doesn’t want to rate those users that don’t post to their Facebook walls or pages to show up more than their engaged users.

With engagement being a key element on Facebook not only must you post but you must like, comment or engage with others on their feeds too to rank higher. You cannot just be a lurker on Facebook if you want to get results from a Facebook page or a post in your personal feed. It just does not work now on Facebook. They will even let you know now.

Twitter too has now gotten into the act with their own Twitter algorithm tweakings. You can now choose which tweets you want to see first. Twitter sort of picks them for you but you can check off that feature in your Twitter settings.

How often should one post on Facebook?

That’s the 10 million dollar question Sally and others have often asked. One has to be careful not to post too much or not at all or very little. It’s like a secret sauce recipe. Some people today still claim to know the optimal times to post.

Posting and tweeting away really is an individualized thing. It depends where you live, how many friends and followers you may have, what you post, images you use, etc. It is very hard to say what works for one person will work for another. You must check your Facebook Insights for info on your Facebook business pages and Twitter now offers great analytics as well. If it’s your personal page it may be how many are liking your posts or commenting.

Some people may just be addicted to posting on Facebook

A recent study found “Effectively presenting oneself to others, which includes the sharing of self-related information, is a crucially important social skill, playing a role in occupational success, romantic attraction, making friends, and other desirable aspects of life.”  

How Often Should One Tweet Away?

Now on Twitter it’s a bit different. But I must clarify that. If you have only a few followers it is similar. Tweeting too much could become a turn-off and you could get muted or unfollowed. But when you have a lot of followers – like over a few thousand you can tweet much more than you can post on Facebook. People expect you to be active on Twitter. There are many tools you can use to check your Twitter stats to see how you are doing with your tweeting away.

Posting to Twitter From Facebook  –  A Big NO NO!

Twitter appThis is my biggest pet peeve is when folks post every Facebook post to a tweet or every tweet to a Facebook post. Now an occasional one is okay. It could be something special, unique, important, etc. But each and every post to a tweet?  If you forgot how it this habit started, go to your Twitter profile on a desktop (it doesn’t work on mobile) and then to apps – you can revoke your Facebook app to stop sending out those updates on your Facebook feed.  See to the right—->

For Facebook you would have to go your Facebook settings. There is a great tutorial here if you cannot locate it.

“Focus on how to be social, not on how to do social.” – Jay Baer Click To Tweet

Marc Guberti wrote a great post on why posting from Facebook to Twitter is not a good idea.

Facebook Business Pages – 13 Must Know Tips!

Check out this infographic on how to have a successful Facebook business page. See reason #2 for folks to unlike your page! Number 1 is being uninteresting, don’t be caught being boring with your Facebook page….

13 Must-Know Tips For a Successful Facebook Business Page

From Visually.

How do you use Twitter and Facebook differently? Or do you just post from one and let the other duplicate? I’d love to know your opinion in the comments below!

Top Twitter image from http://www.iconspedia.com/

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Lisa

Lisa loves helping others to thrive online through Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?
She has 20+ years experience in marketing/advertising with 5+ years experience blogging, social media and SEO. Get her new eBook Tweeting Like It's 2nd Nature Today!
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24 Responses to Why Tweeting Away is So Different Than Posting on Facebook

  • praneet thakur says:

    Facebook has had its chance to impress me with my business page; same with LinkedIn. I’ve backed off drastically on both; I gave it a good for all of 2015 and they just didn’t want to have it.

    Twitter… man, I love Twitter! It’s the only place where I really get to engage, and it’s so humbling when you see people adding you to one of their lists based on the types of things you post. Twitter wins every time!

  • Akaahan Terungwa
    Twitter:
    says:

    Hi Lisa

    It’s good to be here again.

    As someone who is not very great with social profiles, I particularly appreciate your insights…for instance, from your entry here, I have unlinked my FB account from my personal Twitter account…now, what is for FB remains on FB and what is for Twitter goes on to be live there.

    Keep writing great and awesome content – they are sincerely loved!

    Do make the day great.

    Always,
    Akaahan Terungwa
    Akaahan Terungwa recently posted…How To (Brilliantly) Tackle A False Scam Accusation OnlineMy Profile

    • Lisa
      Twitter:
      says:

      Hi Akaahan, yes, nice to have you back here 🙂 I’m glad to hear you unhooked yours so they won’t overlap like that. Are you using something like the Buffer to schedule posts to save you time?
      Thanks for the inspiration to continue here and gave a great weekend.

  • Sunday William
    Twitter:
    says:

    Hi Lisa,
    Comparing Tweeting away to posting on Facebook is quite interesting. For many social media marketers, understanding the difference between the two doesn’t even cross their mind.

    However, its good to know a bit more about how tweeting and posting on Facebook could affect the social media success.

    One must ensure there the audience is put into consideration before tweeting away or posting on Facebook. The number of audience and type of audience are the ultimate decider of how to post on Facebook or whether to keep embracing tweeting away.

    The infographic you have shared is helpful and informative!
    This comment was shared kingged.com as well

    • Lisa
      Twitter:
      says:

      Hi Sunday, yes, I think it is very interesting too. They are too different “animals”. The audience is key to keep in one’s mind before posting on any social network today. I really liked that infographic as well and thought many would appreciate it for their Facebook pages. Thanks for coming by Sunday and for sharing on Kingged as well. Have a great rest of the week.
      Lisa recently posted…Why Tweeting Away is So Different Than Posting on FacebookMy Profile

  • Leo
    Twitter:
    says:

    Hey Lisa thanks a lot for all these tips. At the beginning, I ignored twitter because it was confusing to me. As a long time facebook user, I definitely underestimated twitter. But after applying some basic things like good timing, hashtags and engaging on relevant tweets, now I am getting more referrals from twitter than my facebook page. I would say twitter is lot more easy and rewarding compared to facebook.

    • Lisa
      Twitter:
      says:

      Hi Leo, Welcome to Inspire to Thrive. You ae welcome. That is so common – many folks do not GET Twitter and end up not using it after they sign up. But those that take their time and finally do get it, love it! It’s my favorite social networking site. Facebook is still big and important but Twitter can do more than most people are aware of. Thanks for coming by and have a great day Leo.
      Lisa recently posted…Why Tweeting Away is So Different Than Posting on FacebookMy Profile

  • Hi Lisa,

    Some great tips you shared with Sally! And the infographic was pretty cool too 🙂

    I don’t think I’ve really got the hang of Facebook Pages yet. I’m OK with my profile engaging and sharing with people, but I find it hard to crack the Pages. I’m focusing on Twitter this year, so all my efforts are directed there, and I like having chats with people about various Tweets.

    Thanks for your advice!
    – David
    David Hartshorne recently posted…How to Create the Perfect Backup Solution in the CloudMy Profile

    • Lisa
      Twitter:
      says:

      Thank you David, I really that infographic too as Facebook pages are getting harder as Facebook wants businesses to rely on ads. I sure hope Twitter doesn’t change too much as it’s easier to engage there and generate traffic along the way. You are welcome. Have a great rest of the week David.

  • Adrienne
    Twitter:
    says:

    Hey Lisa,

    Yep, they are both two totally different platforms. I know that people don’t like a ton of posting on Facebook but like you said, if you have a lot of followers then it’s perfectly okay on Twitter. Most of them won’t see the tweets anyway unfortunately but we hope they’ll catch enough.

    As you pointed out as well, the times to post on both platforms will depend on your audience and time zones. I do still believe that it should be about the engagement instead of just sharing.

    I don’t think you should post tweets on Facebook either no matter what people say. I think that goes for Instagram too darn it. Keep that on that platform, I don’t want to see it on Facebook or Twitter. I ignore them all so if that’s all you post I’ll just eventually unfollow you anyway. To each his own though, I understand, that’s just me.

    Thanks for sharing this and I hope that Sally now gets a better feel of how to do this herself. She’s learning from a pro here.

    ~Adrienne
    Adrienne recently posted…How to Stand Out and Stop Worrying About Your CompetitionMy Profile

    • Lisa
      Twitter:
      says:

      Hi Adrienne, great point about engagement being key now. That’s what all should be looking for at this point. I can’t stand those too that cross platforms like that especially if you ever click the link and it goes nowhere unless you are logged in.
      Thank you for taking the time to comment and for you input Adrienne!

  • Brenda Pace
    Twitter:
    says:

    Happy Saturday, Lisa!

    I guess I’m going to be the ogre here. My Facebook updates post to Twitter and they are well-accepted. How do I know? I get interaction on both platforms with that same status update. The majority of my Magazine and Virtual business comes from Facebook, Twitter, and now Pinterest. (I’m not counting bouncing Stumbleupon) I am “one of those” who feel that rules were made to be broken. I don’t follow all the rules of blogging and I do just fine. I am happy with the “empire” I’ve built but “not following” the so-called rules of social media. Mind you, I have done a lot of trial and error to find out exactly what works for me and have stuck to it. I’m probably one of the few that will fess up to my social networking, but again, it works for me and it must continue.

    I believe it depends on nature of the content and how well receptive it is. If you have folks on Facebook that don’t care about Twitter, G+, or analytics, then you probably aren’t going to do well. If you’re posting real-life content (lifestyle), people are more prone to click and read. Just my 2 cents.

    I appreciate your sharing your knowledge, Lisa. I know not everyone, maybe no one will agree with me, but it works.

    Have a great weekend!
    Brenda Pace recently posted…Why You Should Oil Your Hair DailyMy Profile

    • Lisa
      Twitter:
      says:

      Hi Brenda, you? LOL. Oh yes I’m not a big fan of rules and what works for one doesn’t always work for another. I just never look at tweets that come from FB. It’s a wasted tweet to me. Trial and error is key with social networking. I love how Twitter shares analytics now too. It really helps.
      You are welcome my friend. I hope you have a wonderful weekend and thanks for coming by with your input on this one!
      Lisa recently posted…Why Tweeting Away is So Different Than Posting on FacebookMy Profile

  • Mitch Mitchell
    Twitter:
    says:

    Facebook has had its chance to impress me with my business page; same with LinkedIn. I’ve backed off drastically on both; I gave it a good for all of 2015 and they just didn’t want to have it.

    Twitter… man, I love Twitter! It’s the only place where I really get to engage, and it’s so humbling when you see people adding you to one of their lists based on the types of things you post. Twitter wins every time!
    Mitch Mitchell recently posted…Popups Ruin A Blog Readers ExperienceMy Profile

    • Lisa
      Twitter:
      says:

      Hi Mitch, I’m with you on that, Twitter is my FAV for sure! I do get to engage there and meet new people. On Facebook and LinkedIn you already know them. There is engagmeent on my personal FB but the business page is a bit harder unless you pay to play. I sure hope Twitter doesn’t do that too in the near future Mitch! Thanks for coming by and for your input on this one Mitch. Have a great weekend! Looks like nice weather here in Southern NE.
      Lisa recently posted…Why Tweeting Away is So Different Than Posting on FacebookMy Profile

  • Ryan Biddulph
    Twitter:
    says:

    Cool points Lisa. I post to twitter a bunch and to Facebook more than the average user. But I also engage a ton on twitter and a bit on FB too. If you’re not asleep at the wheel, seems like your engaged FB friends and twitter followers want you to keep the updates coming. When you don’t engage and connect, folks lose interest in ya. From my experience, at least 😉

  • Corina Ramos
    Twitter:
    says:

    This is a great post Lisa.

    Thanks for sharing all this information with us. I’ve always know their was a difference between Facebook and Twitter but it’s more clear for me now after reading this.

    I was never a fan of posting tweets to Facebook or vice versa. I tried that once when I first started blogging and it wasn’t well received. 🙂

    I love the infographic!

    Now that you’ve shown Sally the difference between Facebook and Twitter, she’s ready to tweet away!
    🙂

    Great post Lisa! Thanks again for sharing. Have a great day and weekend.

    Cori
    Corina Ramos recently posted…Seven Pages Every Blog Should HaveMy Profile

  • Pamela Morse
    Twitter:
    says:

    So many are confused about this..good illustration. The linking of accounts (twitter to FB) is the most annoying thing ever!

    • Lisa
      Twitter:
      says:

      Thanks Pamela. It does irk me to see it often as does those that just self promote day after day. Thanks for coming by and commenting on this one. Have a great weekend!

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