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8 Ways to Save Time on Social Media Marketing

Learn 8 Ways to Save Time on Your Social Media Marketing

social media marketingSocial Media Marketing Today:  Do you feel like you spend too much time on social media marketing for your blog? I came across this infographic and I thought it would be very helpful. It’s something I had been wanting to make up for myself for some time now. How many minutes a day are you spending on your social media marketing? I find on days I’m not producing content it’s a LOT of TIME.

There are great tools out there to help you like the Buffer, Hootsuite and Bundle Post.They can help you save time but how about keeping yourself better organized too? This infographic helps us to see how we can not only do our social shares but also produce our content, do research and our analytics.

Here’s a great quote I got from Robert Caruso of Bundle Post:

You have to have enough relevant, valuable, curated content in your streams every day.  Robert from Bundle PostYou can spend hours a day doing that one post at a time using readers, browser plugins and other clunky tools, or you can spend your time on the things that actually get results like engagement. BundlePost helps you easily manage 3-5 days of social media scheduling curated and marketing message content, hashtags them all in seconds and lets you focus on getting real results.” – Definitely one for my to do list!

The 8 Ways to Save Time on Social Media Marketing Include:

  1. Responding to mentions and questions. How often do you check and respond on these? I used to check notifications as they came. Now I try to only check in on certain times of days. Otherwise you will interrupt other activity you have going on and quickly get off track. This is NOT an easy one to do.
  2. Sharing from third party apps. How many shares do you do from third party apps? You should set a certain amount of them that you will do. Otherwise you could spend hours doing this depending on which tools you are using too. It may also make you less productive overall as you go from one thing to another and not staying focused on your social media marketing.
  3. Commenting on Blogs. How many comments do you leave on blog posts? You should set a goal for how many to do per day and a limit as well. You could get lost going from blog to blog leaving comments.
  4. Following new folks. How many people do you follow each week? This is something you should check out once per week. Find new people in your niche to start following and engaging with. This will expand your network and they may follow back.
  5. Producing new content. This one is the most important. It is not easy to stick to a schedule either as life can get in the way and boy has it for me this year! It’s also good to try to have a couple of posts in the “bank” for when needed. An evergreen type of post would be perfect for that time when you haven’t anything to publish.
  6. Analytics. Checking results via your analytics – You must know how everything is working for you. The only way is to check your stats and how folks are coming to you is to check your webmaster tools, stats, etc.
  7. Trim and prune your follows on various social networks. Why continue to follow folks who unfollowed you on Twitter? I like using Nutshell Mail to do this one.
  8. Research for new content, ideas etc.. You can’t produce new content if you are not doing your research! This research includes gathering info on new topics and finding graphics for your posts as well as making a video or slideshare, etc.

Manage Social Media More Efficiently With Rignite


Compliments of: Rignite Inc.

How many of these suggestions do you use now to save time on doing your social media marketing? How many would you begin to use now?  

Do you have more suggestions to save time on your social media marketing? 

Top Image courtesy of Mister GC at

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Lisa loves helping others to thrive online through Social Media, Blogging and SEO. What good is knowledge if you cannot share it with others?
She has 20+ years experience in marketing/advertising with 5+ years experience blogging, social media and SEO. Get her new eBook Tweeting Like It's 2nd Nature Today!
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24 Responses to 8 Ways to Save Time on Social Media Marketing

  • Imran Soudagar says:

    Hi Lisa,

    Time is an important factor in social media marketing. We tend to spend a lot of time on social media and forget to do the other important tasks.

  • Nicholas Woods says:

    It sounds so easy, but I’m still too lazy to do anything of these steps. I mean not lazy, I just prefer to do other more fun things related to my blog. But after reading this awesome post and even cooler infographic, I’ll certainly try to invest more time in social marketing. Keep it up!
    Cheers, Nicholas

  • David Markus says:

    I must say infographic is the best option for this. Infographics are easy to understand for readers and telling about your brand too.

  • Tammy D says:

    Hi Lisa,

    I use Hootsuite to manage my social media accounts but sometimes, I feel that I still have too much left to do and too little time to get everything done. There are even times when I think that I’m in the brink of a burnout. So, thanks for sharing these tips. I think I’ll even print this infographic and post it where I can see it all the time!

  • khasrang says:

    The points mention above could be very helpful in saving our time on Social Media marketing because if i go into my personal experience i always tend to waste my time on social media’s longer then i expect it and following so basic rules during Social Media Marketing can save a huge amount of our time.
    Thank You for sharing with us

  • Atinder

    Hey Dear, Great Post. Extremely well written. It helped me. SO, I would like to thank you for this. And I hope it will help many others.Hope you will be sharing these types of valuable articles regularly. Have a nice weekend.

  • Angela McCall

    Hi Lisa,

    I don’t use Hootesuite. I sometime use Buffer but not much lately. The only one that really works for me so far is Friends+Me. And you know it gets harder each week to post something of value in your blog. With the things going with me, increasing clients, people asking me to guest post for them, trying to finish a book, trying to create a course, I have no idea…how in the world am I going to stretch my time.

    And so I slowed down on my posting from 4x a week to 2-4x a week. I don’t want to post just for the sake of posting. This November seems pretty crazy for me. I have a project due in Friday…plus 2 guest posts…I might have to change these deadlines and will try to extend it or something. Anyway, I try to limit my time on social nowadays too.

    Glad to see you back. I know life can be hectic and it usually doesn’t go the way we want it to. Take care of yourself and I will see you around. Wishing you a great week.

    Angela McCall recently posted…Your Website is Your PortfolioMy Profile

  • donna merrill

    Hi Lisa,

    Great advice! I had to shave down many social sites I was on when marketing took the front seat. I realized I couldn’t be everywhere. So I stay pin focused on two major social sites where I get great activity: Facebook and Google+ It was a tough call, because I enjoyed Pinterest, but I had to be where most of my peeps were.

    I love this infographic. I like the way it shows how to “chunk” time. I also have put this into place, but can do it almost 90 percent of the time. I had to be disciplined, so I created my own DMO and also a weekly schedule and a monthly schedule in order to be more productive.

    Gone I “check in” a few times a day, but that is all the time I have. Time is so valuable! We all need to follow our own “tasks of the day” in order to get anything done.

    Thanks so much for this Lisa! I will share it with my friends right now!

    donna merrill recently posted…Ready For Success?My Profile

    • Lisa

      Hi Donna, that is hard to do! I do stay mostly on Twitter and Facebook and the other networks when I have time during the week like Pinterest, Google+, Instagram and a few networks. I am going to try a weekkly schedule to start, monthly would be too hard for me at this point and I’m afraid of losing creativity being so scheduled out. You are so disciplined – I truly admire that Donna! Thanks for taking the time to come by and comment. I hope you have a great and productive rest of the week!
      Lisa recently posted…8 Ways to Save Time on Social Media MarketingMy Profile

  • Ryan Biddulph

    Hi Lisa,

    I’m totally switching things up social wise and commenting wise. Each day will be a different task for me. 1 day, blog commenting, 1 day, social, 1 day, writing articles for certain clients and I’ll spend 1 day – and some of a few others – publishing my mega long, insightful blog post of the week. I had that sneaking feeling that to get things done I was rushing from 1 task to the next instead of giving each task its fair time.

    I may tweak as I go along – and will always check my email daily – but publishing blog posts, or at least a really in depth one – and commenting on blogs are most important actions to me so I’ll likely do 2 days of networking. I also firmly believe I need to take 1-2 days off on the weekends. Time to enjoy paradise a bit more, and time to detach from work to work even more effectively when I sit behind my laptop.

    I vibe with your tips. Working off a schedule is a cool way to add order to your mind as it detaches you from outcomes, and from checking updates as they flow in, as I’ve done the same thing in the past and it leads in a bad direction. Thanks for sharing.

    Ryan Biddulph recently posted…4 Reasons Why I Love Ubud Bali (Plus Stunning Ubud Pictures)My Profile

    • Lisa

      Hi Ryan, I like that and it makes one not get bored too 🙂 That’s how I feel most days Ryan, that I am rushing to get things done to get to the other things that need to be done, ironic isn’t it? I hope to use this schedule as a guide going forward.
      I think we all need a day or two to take off and recharge our batteries. It makes us think, produce much better and creatively.
      Thanks for coming by Ryan and sharing your insights. I really appreciate it. I hope you have a great rest of the week there!
      Lisa recently posted…8 Ways to Save Time on Social Media MarketingMy Profile

  • Hi Lisa,

    Great post and infographic.

    It’s funny, as I was reading that list of 8, I was thinking to myself, I spend alot of time on commenting … and sure enough, that was one of the reasons.

    My problem with comments is that I try to leave alot of good comments on blogs I frequent quite often and then I also want to try to build new relationships with other influencers. SO I find that takes up alot of my time.

    Producing content is a major one as you said, but I have a couple of posts in the “bank” as you said, plus I have a large amount of drafts there.

    Really great post here again, Lisa.

    Hope you have an awesome weekend.

    – Andrew
    Andrew M. Warner recently posted…For Best Results, Don’t Ever Make These Mistakes Before You Publish Your PostMy Profile

    • Lisa

      Hi Andrew, interesting I tend to use social more than commenting – not that’s it rights, but sometimes a little easier when you have little bites of time to do it. That’s a good reason that you do though Andrew. I have got to do posts in little bites too or it will be another 2 weeks in between. I really like to post at least 1x per week if not twice. I hope your weekend is going well and mine has been. Thanks for coming by!
      Lisa recently posted…8 Ways to Save Time on Social Media MarketingMy Profile

  • Adrienne

    Hey Lisa,

    So if I cut back on the time I spend on social media as described here then I might never get anything done. Connecting with others is how I get their attention and stay on their radar. Does it work? Well of course it does or I wouldn’t be doing it. LOL!!!

    When I read this I was thinking of wasting time like hanging around and chatting with everyone instead of working. Work to me still consists of making those connections, sharing our content and others, commenting on other blogs, writing our posts, etc. I think we need to schedule our time accordingly and only do the tasks that benefit us. If they don’t then stop doing them.

    We do need tools to help with this and things can be automated to help us “save time” but in that way at least.

    Hope you’re doing well girl, we’ve missed you. Enjoy your week and make it a great one.

    Adrienne recently posted…6 Superstar Bloggers Share Why Blog Communities Are VitalMy Profile

  • Hey Lisa,

    This was a great post. I was on the Time Management frenzy for a couple of weeks. Why? Because i don’t have a lot of time myself LOL… but i figured out how to squeeze in some time to do what’s necessary to create great content, check analytics, reply to post, etc… But I do have to “squeeze” in those time.

    There are so many tools I want to try out to leverage time and get more out of marketing that i haven’t put in a lot of time to put them to the test. Now I want to try Bundle Post LOL… Well Tuesday I have off besides the weekend and this will give me some time to check out the tools and put them into good use!

    Thanks for sharing this Time Management Infograph! I can definitely use some of the ideas as well as many others! Take Care Lisa!
    Sherman Smith recently posted…Why Blogging Would Be A Great Branding Tool For Network And Affiliate MarketersMy Profile

  • Adrian Jock

    Hi Lisa,

    I don’t think that unfollowing the people who don’t follow you on Twitter saves you time 😉 Not saying not to do it, I do it, but this activity shouldn’t be mentioned as a saving time one.

    On the other hand, saving time for the sake of saving time isn’t a real business goal. Stop any activity and you’ll save time. This isn’t a solution, is it?

    In my opinion, the right way to save time isn’t by diminishing the time you spend on activities A or B (for example, following only 2 or x people per day). That’s a wrong approach. Here’s my solution to saving time:

    1) Stop for the moment any activity

    2) Analyze what works for you and what doesn’t work

    3) If something works, don’t try to save the time you spend with it. The time allocated for that activity should be increased, not decreased.

    4) If something doesn’t work, stop it or change something. Diminish the time you spend on activities that don’t work until you make them work. (To make them work, change something!)

    5) Use the time you saved on 4 above and increase the time you spend on activities that work.


    P.S. The figures from the infographic are both funny and pointless. Share 2 articles on Facebook, bla bla. Really? Exactly 2 articles is the magic number? I thought it’s three and a half 😉 What if Facebook doesn’t work anymore for me? Shall I keep sharing 2 articles per day like an idiot? (“Insanity: doing the same thing over and over again and expecting different results.” – AE) Or what if FB works better and better? Shall I keep sharing 2 articles because sharing more will get me more and that’s bad? 🙂
    Adrian Jock recently posted…How I Increased the Reach of a Tweet by 23,810%My Profile

  • Hi Lisa,

    I love this post! You’re right. I get so lost blog hopping that other things on my to-do list get pushed back and before you know it I’m working late into the evening. I don’t mind but I could use that time for other things. One thing I wrestle with is how many blogs to comment in a day. Not sure what is a good number. I have a huge list and don’t make it to everyone in a day. Especially when I start running around. What’s your number?

    I remember Robert Caruso and Bundle Post. I haven’t engaged with him since I was tweeting from WFHConcepts. I was just getting started when I found out about BP. Now I think it might come in handy :).

    I like the schedule in this infographic. It looks like what is done in a week’s time here I’m doing on a daily basis, except for checking Google analytics. 😉 I do that at the end of the week. If I could do this, I could see myself having extra time for other things.

    Thanks for sharing this with us LIsa! As always you shared some great stuff here! Hope you’re having a great day and week!

    See you in the socialverse :).
    Corina Ramos recently posted…Three Sites To Check Out For Product Demonstrator JobsMy Profile

    • Lisa

      Hi Corina, thanks for coming by! My number has changed over time, I’d like to say 5-10 but lately it’s been 0-2. (sad…) It really depends too on what your schedule allows, if you are blogging full time or if you work full time and blog part time. If I don’t have time to comment I at least share posts along the way. Robert is awesome and I can’t wait to try Bundle Post and write more on it. It sounds like a great program he has there for saving time with social media marketing. I hope you don’t work too late tonight Corina. I’m enjoying life more outside the computer 🙂 See you back there in the socialverse today …
      Lisa recently posted…8 Ways to Save Time on Social Media MarketingMy Profile

  • Brenda Lee

    Great post Lisa and glad to see back in the game!

    I use Bufferapp and Hootsuite to help share and manage my content along with others. Lately, I’ve also been prescheduling posts on my FB fan pages. It really does help a lot. I like to reply to my comments as I get them but that doesn’t always work so I strive to reply in the same day. I think if you let it go longer than a day, your commenter may scratch you off their map.

    Gladly passing this one along! Happy Voters Day!
    Brenda Lee recently posted…What Do You Do When Someone Emotionally “Checks Out” On You?My Profile

    • Lisa

      Thanks Brenda, it’s been a few weeks with my sciatica making it hard to sit for long and type at all. I would agree with you on letting replies go more than 1 day. It’s such an instant society now, people want answers NOW or yesterday! I can’t wait to try BundlePost, I’ve heard so much about it. Will keep you posted. I hope the election went the way you wanted. Not great here in my state 🙁 Have a wonderful Wednesday my friend. (Where did your image go?)
      Lisa recently posted…8 Ways to Save Time on Social Media MarketingMy Profile

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