How To Give Back To Your Community As A Business Owner

If there is one thing I learned over these 50-some years gratitude goes a long way, especially in communities. Not only is it important to show gratitude in our personal lives, but as business owners in your community.

More importantly, small business owners. Reciprocating, like gratitude, is also a way to show our appreciation to those who support us.  Sometimes reciprocating can go much further than a simple “thank you”.

Gratitude Goes A Long Way Even In Our Businesses In Your Community

Think about Small Town USA. Population 249. There is a General Store, Insurance Company, Clothing Store, Gas Station, and Garage for auto maintenance. You’re an entrepreneur who has recently opened a handyman business of sorts. You offer carpentry, painting, and plumbing. A very important business to have in any town.

However, you’re new in town and not sure how to attract others to your business.

community business

One could start out by insuring your new business at the local insurance company. In return, the insurance company could send referrals to your new business. Gratitude or reciprocation can come in the form of a simple referral.

The small town insurance company is giving back to the community by referring to your small town business instead of one outside of town limits. Your thanks can be in the form of offering new customer discounts for services. You are “giving back” to the community in the form of discounts. Supporting your local community is key!

However, there are also many other ways one can give back to the community.

Three Ways To Give Back To The Community As A Business Owner

When it comes to business, there are some companies out there that don’t share gratitude with their communities. Some companies are looking more to turn a profit, versus offering back to the community.

However, the era of responsible business is here, and there are many ways one can give back to the people who support your business. After all, these people are invariably the ones who use your business the most, so isn’t it only fair to share some gratitude? >

Let’s look at a few ways your business can give back to its community.

Sponsor a local event

As a business owner, you are in a great position to sponsor a local event, and it will help both you and your community. Not only will sponsorship ensure that your brand is more visible throughout your local area (as it usually entails advertising your brand name before and during the event) but it also helps those in your community to fund sports games and other things that are taking place.

This is a great way to ensure that you’re giving something back, and you are establishing yourself as an important member of your community, so it’s pretty much a win-win situation!

a walk for the community event
I did a walk for a community event, a long 26-mile walk!
Sponsoring a local event is a great way to give back to the #community as well as get visibility for your #business. #marketingstrategy Share on X

People-Focused Business

In the modern age, there are businesses everywhere that don’t really have much of a purpose and aren’t very people-focused. Sure, some businesses have to be like this, but you could make a difference in your community just by starting a company that is focused on the people around you.

From a business that helps families in your area, which you can get into by doing an online accredited social work degree, to a company that is based upon helping the environment, there are a whole host of things that you can get involved with that have a purpose, so think about this before you start your business.

Buy Products From Other Local Businesses

As a business owner, you will know how difficult it can be sometimes, especially if you are running a small, local company. The best way to keep your head above water, and also help those who are in a similar position to you, is to buy the products that you need from other people in your position. >

For example, get your coffee from the local coffee shop instead of going to chains, and if you need any products, try to avoid getting them from big companies.

This can be difficult and may prove more expensive, but it will help you in the long run when these people return the favor.

There is no better way to support your community than to BUY from local businesses! #community #business Share on X

Give To Local Charities

Giving to local charities can be a huge way to “share the love”, especially if you own a business that could benefit the homeless or animal shelters. It could start with donating blankets, gently worn winter coats, clothing, and/or shoes to the homeless.

Or donating food, blankets, and money, volunteering your time by walking the dogs at a local animal shelter. There are so many ways one could give to charities. You could even run a charity drive and reciprocate by giving back to the less fortunate in your community.

community walk
Another community walk I participate in yearly is for Team Hope.


So, if you want to give back to your community, why not try some of these simple ideas? From sponsoring a local event to buying your products from other local businesses.  This can also help in getting your brand noticed as a result.
There are plenty of ways to give back, whilst also increasing your profits as a result. Good luck with making your company a huge success by helping your local community!

Are you giving back to your local community where your blog or business is located? I’d love to know more in the comments below!

Lisa Sicard
  • Lisa,

    I don’t believe in “giving back” to the society, if it is like a sacrifice. I am for supporting local businesses and reciprocating positive business transactions, according to the trader principle. I agree on Dr. Misner’s (founder of BNI) thoughts on “Giver’s Gain,” as long as it not end up in givers pain…

    Best Premises,


  • Moss Clement says:

    Hi Lisa,

    The Bible is called “the good book” because it contains practical advice that can help those who would hide the sound advise found in it. And for one thing, it says “happy are those who give than those who receive.”
    Here we see the practicality of your post in harmony with Biblical instructions–giving back to your community. As a result, in addition to the three ways you highlighted, we can also give back by; Offering to help in the elderly home,
    Organize a yard sale or some other event and donate the proceed to charity.

  • Bren Pace says:

    Hey Lisa!

    I love this post! I think it’s essential as business owners, especially small biz, to give back to those who support us. Whether we discount further services to our clients or give freebies, our clients/customers will appreciate it. These are great ways to give back to the community! I know there are many that don’t and shame on them! 😉

    Hope you’re having a great day!


    • Lisa says:

      Hi Bren, thank you. I agree. Appreciation goes a long way plus you feel better too 🙂 Thanks for coming by on this one Bren and I hope your day has gone well and you are enjoying your time now.

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