It does not matter how good your product is or how brilliant your website is if no one ever sees them. If you do not want to be one of the statistics of failure in the first five years of business, you need to generate more leads for your company.
That means you must generate more business leads that will convert into paying customers.
The more leads you get the more sales you are likely to make. So then, how can you get people to visit your website?
Table of Contents
How To Increase Leads:
1. Invest In New Technology To Generate Leaders
The latest AI technology can set market trends. Digital devices like blogging apps and writing apps are typical examples of how technology has changed the way we live.
The use of AI is changing the way we shop and the way we interact with other people.
Most people realize that if their website works well on smartphones and tablets, they will have more people that see their site.
But digital devices are not the only innovation to help businesses. When you deal with experts, you will be guided to all the other technology that can help your business.
These may include salesforce software which makes generating leads simpler than ever by automating much of the process.
Using AI for marketing and sales is just two of the great ways they can help enhance your effort to grow your business.
Technology will also let you automate your marketing so that using targeted emails or social media is not so time-consuming but just as effective.
Don’t be afraid to use different technologies as ways to generate more leads for your company. If you don’t use them you may be left behind in the dust.
2. Join Forums To Generate More Leads For Your Company
Forums of all types can be a great way of getting your brand known, generating more leads, and making more sales. Get involved with discussions on ones that relate to the line of business you are in.
Also, spread your wings and answer questions on more general forums such as Quora.
You should always be positive when chatting in forums, and although you can mention your products and site, you should not make your replies too promotional. If you do, people will just scroll past the next time they see your name.
If you give them reliable information though, they will remember that and when they want the type of thing you sell, will go and have a look at your website.
3. Make Content More Interesting To Generate Leads
There was a time when most website contents were text with maybe an image or two. Today the content can be made up of the written word, images, and videos.
None of these are expensive to make or get made, but they will all attract different kinds of leads.
Some people get bored with reading too much text, but a video will hold their interest. This is especially the case if it contains some humor. Post it to social media with a link to your website.
You may be surprised by how many new leads this can generate.
The opening page of your website needs to contain enough interesting things to hold the viewer’s attention. It does not matter what it is, as long as it is interesting to them.
This attention could be because your product solves a problem for them or they find it captivating.
Whichever it is, if you can be interesting enough to keep them on your site for more than a few seconds. They are a new lead that stands a good chance of converting into a customer.
4. Quizzes And Free Gifts Still Work To Generate Leads
Quizzes and free gifts might seem like an old-fashioned way of generating more business leads but they still work.
If you put a survey or quiz on social media and make clicking on your link one of the conditions of entry, you will be amazed at how many new leads come your way. Not only will people click on your link themselves.
But, if the prize at the end is worthwhile, they will share the post with friends. This can bring you even more leads.
Note: making simple and fun quizzes need not be a chore. Interact Quiz Builder is an excellent platform for newbies to get started, and best of all, it’s free to use.
Don’t know what Interact is or how to use it? Read this review by my friend Nikola Roza to find out.
It seems the most popular prizes are something to do with travel or technology. The cost of a couple of nights in a hotel somewhere is nothing compared to the new leads this type of event can generate for you.
You can also offer a free gift to anyone that recommends a friend that then proceeds to buy from you, or give him or her a discount code to use off any product they purchase. This often works well as consumers generally do not like to waste a discount of any sort.
Often, they will buy something just to make sure they use the code. If for every discount code you give out you get a new lead, the effect on your sales can be remarkable.
Specials offers are great ways to generate more business leads for your company.
5. Create An App For Lead Generation
Apps make the process of reaching your website simpler. The more accessible it is the more leads you will get. If your app is in the Apple App Store, for instance, people will see it but might not come across your website in any other way.
It takes just a couple of minutes to download an app and access a site through it. The ease of using them could bring you some new leads.
Converting Your Leads
Your product does not have to be anything out of the ordinary to sell well. What must be the best around is the customer experience you provide. If your website is user-friendly and simple to navigate, viewers will look closer at what you have for sale.
Your deliveries need to arrive at the latest on the day you have promised, a bit sooner is even better. Finally, your payment systems have to be good as well as secure.
A follow-up thank you email does wonder for customer relations.
Sometimes, businesses focus totally on finding new leads. Although this is important for continued growth, looking after existing customers also matters.
A loyal customer base can easily be established if they think that there is more than a number to you. According to Sam Hurley at Post Funnel, “A 5% increase in customer retention can increase a company’s profitability by 75%” ! It is cheaper to keep current customers than to chase new ones.
An occasional email about special offers for existing customers is a great way to make them feel they are important to your business.
In Conclusion To Generate More Leads for Your Company
At the end of the day, you have to remember that all customers matter. They matter whether they are old or new. They should also receive the same amount of care and attention and then your customer base will continue to build.
How are you converting leads for your company today? Are you using any of the methods above? Or, do you have other methods to generate more leads for your company?
I’d love to know more in the comments below! Please share on social media with your friends too.
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She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hi Lisa, Thank you for the informative post about CRM. We have currently hired a Salesforce consultant and the level of service they are providing is up to the the point. They have helped us in implementing the CRM and now also doing a great job in maintaining the same. I must say the CRM has made our business processes quite streamline and very efficient.
? Thanks **a ton** for the mention, Lisa! ? Awesome tips from you here (as usual).
I’d only add that it’s important to make free gifts / prizes entirely relevant to target audiences — else the ‘leads’ gained could be just those looking for free stuff online.
You rock!
Sam ?
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Hi Sam, you are MOST welcome. Excellent input – so many do just that – go for the FREE stuff only and never make a purchase from you. Thanks for that Sam. I hope you have a nice weekend and don’t work too hard! If you are, you are NOT alone, I’ll be catching up all day today here. ??
I love using forums for website traffic and lead generation too!
Using free and paid methods I have received thousands of visitors from online forums and communities. Just being part of a community will give you many lead opportunities.
Thanks for the post.
Hi Mathias, welcome to Inspire To Thrive. Which forums do you like the most?
I use Quora, Biz Sugar and started to use Reddit. I also love using Medium as well. Being part of a community is key to website traffic today. Thanks for coming by Mathias and have a great weekend.
Hi Lisa,
Every business needs to generate leads, and the more quality leads you acquire, the more revenue to your pocket. To help you streamline the process, you have to use automation tools. According, to a recent survey, marketing automation is among the fastest growing trends in digital marketing. We use it every single day to help make our work-life easier.
All your tips are valuable. Forums, for instance, gives you a chance to meet others and reach a broader audience-thereby creating brand awareness. Quizzes and free offers attract new leads because most people love freebies.
Thanks for sharing this info!
Hi Moss, Yes quality leads do count more, excellent point. I need to do more automation and IFTTT is on my to do list today Moss. I have to rethink those quizzes and free offers myself Moss. Thanks for your input and for coming by. Enjoy the weekend!
You publish interesting and quite fascinating content Lisa. You know why? You check marks for bother education AND entertainment. I dig your angle, and also, your humor. Both on Twitter and here on your blog. Like the angry egg LOL; makes me chuckle. Fun and light, you make learning fun. Well done!
Hi Ryan, thank you. I liked that egg myself and though it fit in well in that paragraph. Thanks Ryan and have an awesome weekend that I’m sure is already underway in your new place!