Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done. Today, it’s an integral part […]
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Many offline marketing strategies had become impractical since the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also were thought risky. Online marketing is clearly safer on the whole – people can still visit your
Offline Marketing: Is It Still Viable Marketing Strategy Today? Read More »
This year has been another year of disruptions, and many businesses have had to adapt and pivot to survive. Not only disruptions but inflation and shortages from the supply chains make it more difficult to have a successful business in 2024. Looking to Have a Successful 2024? Working from home may have been the new
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As a small business, there’s the challenge of staying relevant but also competing with bigger companies. Not only have they been on the market for longer, but they probably have a bigger bank balance to take advantage of opportunities when they come along. It’s hard for you to boost your small business sales as a
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Are you marketing your small business? It doesn’t matter which sector you are in because marketing can easily make or break your business. This is one of the many reasons why brands spend so much time trying to develop a campaign that is effective as well as strategic. Marketing Your Small Business with Knowledge If
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Lead magnet ideas for an e-commerce store will help your income grow as a business owner. A huge percentage of people visiting your e-commerce store won’t buy anything on their first visit. They are probably just wandering around checking out what you have in store. In fact, research by smart insight shows that only 97.5%
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We’re living through troubling times right now. And no matter where you are or what you do, if you’re human and on this planet, the palatable feel of facing an uncharted new existence sparks fears and insecurities. A little sense of nervousness pervades and sometimes permeates moods and attitudes. It feels like time to rethink
Learn How To Love Yourself To Boost Your Digital Diligence Read More »
When it comes to making your business more appealing to clients, you need to be able to give them something they want. But, it’s not all about your product or service, it’s the way that you portray it to them. You’ve got to remember that even if you have a fantastic product, without the correct
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Investing in awesome client services is key if you want to make sure that your business is a success overall. You can use a lot of different investment methods to make your customers happy and if you do, you will soon find that it is easier than ever for you to give them the service
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How do you prove the value in your ROI and measure the impact of marketing on a business? It’s the eternal quest for marketeers today. But content marketing for small business can provide the missing connection when done right. Measuring the success of what you’re doing is key. Aligning your content marketing strategy with KPIs
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Creating eBooks as content assets give you all sorts of opportunities to mix visual elements and other content for sharing. On top of versatility, eBooks deliver valuable content resources in a usable format for people to access, keep, or reference easily. With eBooks, your branded content gets repeatedly consumed, even saved, and helps build credibility
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Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is
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