Marketing

formula for customer lifetime value

The Formula for Customer Lifetime Value: How to Increase It?

Many companies focus more on acquiring new customers than retaining existing clients. Failing to build a relationship with people purchasing from you can drive them away. Not only that, but it pushes your customer acquisition costs (CAC) through the roof. Increasing your formula for customer lifetime value (CLV or customer LTV) should be one of […]

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small world in digital world

Small Business in a Digital World – Tips to Help You Thrive

Starting a small digital business is easier than it used to be. Every day, more people decide to start their own company and work for themselves. A lot of them are even doing it from home. Digital marketing has played a big part in that shift. Whether you’re starting a solo business and handling everything

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why business emails are important

Why Business Emails Are More Important Than You Think

Business emails are such a common part of a firm’s infrastructure that they are greatly underestimated in some commercial circles. Unfortunately, their full potential never seems to be realized today. However, these systems play a critical role in how well your firm operates. And the rate of growth, and what type of impression your brand

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