Marketing

why business emails are important

Why Business Emails Are More Important Than You Think

Business emails are such a common part of a firm’s infrastructure that they are greatly underestimated in some commercial circles. Unfortunately, their full potential never seems to be realized today. However, these systems play a critical role in how well your firm operates. And the rate of growth, and what type of impression your brand […]

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offline marketing

Offline Marketing: Is It Still Viable Marketing Strategy Today?

Many offline marketing strategies had become impractical since the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also were thought risky. Online marketing is clearly safer on the whole – people can still visit your

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lead magnets

5 Lead Magnet Ideas for an E-commerce Store for Income Boost

Lead magnet ideas for an e-commerce store will help your income grow as a business owner. A huge percentage of people visiting your e-commerce store won’t buy anything on their first visit. They are probably just wandering around checking out what you have in store. In fact, research by smart insight shows that only 97.5%

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marketing operations

The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is

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