Marketing

boost your small business sales

7 Ways to Boost Your Small Business Sales in the Coming Year

As a small business, there’s the challenge of staying relevant but also competing with bigger companies. Not only have they been on the market for longer, but they probably have a bigger bank balance to take advantage of opportunities when they come along. It’s hard for you to boost your small business sales as a […]

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lead magnets

5 Lead Magnet Ideas for an E-commerce Store for Income Boost

Lead magnet ideas for an e-commerce store will help your income grow as a business owner. A huge percentage of people visiting your e-commerce store won’t buy anything on their first visit. They are probably just wandering around checking out what you have in store. In fact, research by smart insight shows that only 97.5%

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marketing operations

The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is

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