Become An Expert To Boost Your Business
When running your own business reputation matters. In fact, without a good reputation it can be near impossible to run a business at all. Customers are unlikely to part with their hard-earned cash if they don’t trust your business to do a good job.
Therefore, this means that your business’ reputation is one of your most significant assets and should be protected accordingly.
If your business already has a good reputation, you may be wondering what you can do to give it a further boost. Making it from good to great. Next, if this sounds like your current situation, read on to find out how to give your business a boost.
If you’re operating in a crowded market place, it is likely that your business will need to shout to be heard above all the competition. Even if you already have a strong customer base, growing your business is likely to require it to have an edge from the competitors.
So, how do you set your business apart from the competition? This is where positioning yourself as an expert in your field comes in handy.Therefore, this means that your business’ reputation is one of your most significant assets and should be protected accordingly. #businesstips Click To Tweet
Your Reputation Counts
As a business owner with day-to-day involvement with your company, you are the face of your business. Time and again news stories surface of company directors stepping down after inappropriate actions. Or, making ill-advised comments which reflect poorly on the reputation of their business.
PR nightmares like this can be avoided by acting mindfully, and in line with the image that your company projects to the general public. No one is perfect, but yours and your business’ reputation are interlinked.
Therefore, how you represent your business and your impact on its status is an important consideration. After all the hard work involved building up your business, it would be a shame to let it go to waste as a result of damage to its reputation.
As well as being mindful of your reputation as the face of your business, it is essential to consider other factors which also have an impact on how customers view your business and the reputation that it projects.
A key consideration here is your employees; factors such as how competent they are at doing their jobs, the level of customer service which they provide, and how well they represent the business should all be taken into account.
Any concerns that arise here could highlight training issues, which you can then address.
Become Your USP
All successful businesses have a unique selling proposition to help them stand out from the crowd. This is to ensure that they offer something that differentiates them from their competitors.
To give your business a further boost to its reputation, then why not make yourself part of your business’ unique offering by showing that you are an expert in your field?
Knowing that a business is headed up by a professional that has a high level of expert knowledge, industry experience and/or qualifications in their field is always attractive to customers.
Becoming an expert illustrates to potential customers that your business can be relied upon to deliver high-quality service. Thus the customer is in safe hands.
Becoming an Expert For Your Business
Of course, it would be impossible to become an expert overnight. But if you have been running your business for many years, or have gained a significant amount of industry experience before starting your business, then it is likely that you have built up a considerable amount of knowledge and experience.
A prime example of an expert in their field is Cynthia Telles. For decades Dr. Telles has dedicated her time to making healthcare and mental health services accessible to all members of the community.
Dr. Telles has a large body of work published on the subject of mental health and also serves as a board member for a range of organizations and government bodies.
It is her levels of knowledge, experience, and dedication to her profession that has made Dr. Telles an expert in her field.
The Importance of Enthusiasm
As a business owner, it is likely that you started your business in the first place on the basis that it was an industry that interested you. Projecting the passion that you have for your work is a vital part of being seen as an expert in your industry.
Feeling strongly about your work, speaking about it with knowledge and enthusiasm, and showing an eagerness to provide the highest levels of service will always set you apart from your competitors. It will demonstrate that you are an expert at what you do.
You may remember the video I did about Agorapulse? I don’t usually get so excited but I was about this topic! (I just love how this SMM tool saves me time and how it can help YOU!)
First Impressions Count in Business Too
While your enthusiasm offers a great impression of your business and helps to build your reputation as an expert, it is worth noting the importance of first impressions too.
As the saying goes ‘first impressions count.’ So if your business premises is looking rather tired and in a state of disrepair, this may be something that you want to get sorted to help protect your reputation. The same for your website, a fresh redo may be in order!
Sorting out your workspace or website doesn’t mean that you need to spend a load of money making it flashy. Merely tidying it up to create an excellent first impression is a great start. This could help you start to earn money online.
The Qualities of an Expert
As mentioned earlier, becoming an expert is not something that happens overnight. But positioning yourself as an expert in the making is a great way to lay the foundations of becoming recognized as an expert in your industry.
As already stated enthusiasm and a passion for what you do are essential personal skills to possess when striving to be an expert.
Other things to consider are; your level of relevant qualifications; your amount of relevant experience; any high-profile work that you may have carried out either recently or in the past; professional qualifications; membership of professional bodies; accreditations; and relevant voluntary work.
Finally keep up on what’s going on in your industry or niche. I often set up Google alerts on specific topics. Recently I shared about the new Twitter updates and many readers were not aware of them yet. Being the first one to inform others of your niche’s news is a great way to position yourself as an expert too.
Furthermore, having the right tech tools can make a difference.
If you find that you are missing some of the above qualities, these may be useful to achieve to help cement your reputation and differentiate yourself from your competitors.
Shout About Your Expertise
It’s easy to be overly modest and to hide your achievements so as not to appear to show off, but your customers are not mind readers. So, unless you let them know about your accomplishments, then they will not be aware of them.
While you don’t necessarily need to shout it from the rooftops, you certainly need to make your professional experience and achievements known. After all, customers are buying into your experience and qualifications when choosing to purchase your product or service.
Therefore, your knowledge and experience could be the deciding factor for a customer when making purchase decisions.
Including details about how long your business has been established, and the passion and experience that you bring to your work is ideal content for your website. It also provides interesting content for your social media too.
Just as highlighting your industry experience is essential on your website, and sales brochure (if appropriate) so too are client testimonials. It’s great to tell everyone how much experience you have and how passionate you are about what you do.
But, it’s even better for potential customers to hear about how great you are from existing customers.Therefore, your knowledge and experience could be the deciding factor for a customer when making purchase decisions. #expertise Click To Tweet
Social media is an excellent way of positioning yourself as an expert. There are a few ways to go about achieving this; making connections on social media platforms such as LinkedIn and Twitter is a great way to connect with other professionals.
LinkedIn, in particular, is perfect for highlighting your skills and achievements, along with sharing your industry insights. LinkedIn’s ability to connect directly with both relevant businesses and other professionals is an excellent tool for networking. It also boosts your profile as an expert. Be sure not to make mistakes on LinkedIn that make you look unprofessional.
Taking part in Twitter chats which are relevant to your field is also a great way to connect with others in your industry.Social media is an excellent way of positioning yourself as an expert. #InspireToThrive Click To Tweet
Contribute as an Expert in Your Field
To raise your profile and further establish your position as an expert, it is useful to put yourself ‘out there.’ Adding a section on your website and LinkedIn which lets people know that you are available to provide expert comment. This could help you be invited to contribute your opinions to the press.
You may also want to look out for opportunities to contribute articles to the relevant trade press for your industry to enhance your reputation.To raise your profile and further establish your position as an expert, it is useful to put yourself ‘out there.’ Click To Tweet
Opportunities to Become an Expert
Having the relevant qualifications, experience, and knowledge to become recognized as an expert in your field brings with it many opportunities.
Once recognized as an industry expert, you may find yourself called upon as a keynote speaker at industry events. Or you may receive offers to work as a consultant. You’ll get more opportunities to lead workshops and coach others aspiring to make it in your chosen field.
Or maybe you will be approached to write articles for publication in the trade press. The mainstream media also approaches experts to comment on news stories too.
Establishing yourself as an expert offers many benefits, including giving your business’ reputation a boost and elevating your professional profile.Having the relevant qualifications, experience, and knowledge to become recognized as an expert in your field brings with it many opportunities. Click To Tweet
How are you inspiring to be an expert in your business or field today? I’d love to know more in the comments below. 🙂 Please add your tips on this and share on your social networks!