Transferring Branding Initiatives to an Automated Marketing Company

 Automated Marketing Company – The Way To Go Today?

Branding initiatives have helped companies in the United States and abroad to increase their annual profits by more than 4%. Not only do retail, financial services and medical companies take steps to build and strengthen their brands, government agencies also put effort into brand building and strengthening. More companies are hiring marketing directors to lead up these efforts.

Automated Marketing

Marketing Directors

Some of these marketing directors are reducing the time it takes to strengthen brand building. They do this by incorporating software and services from an automated marketing company into their initiatives. Marketing directors today are turning to an automated marketing company to help complete their social marketing, lead capture, email marketing, website tracking, lead scoring and event management projects.

In addition to helping businesses attract new customers, these automated marketing company platforms streamline the process of making bulk direct email communications more conversational. They also shorten the time it takes to complete email delivery, tracking and management. Direct emails, brochures and catalogs can be sent to target audience members. Each of these communication methods carrying a company’s branding message.

Automated Marketing

Proof that transferring the completion of branding initiatives to an automated marketing company is paying off for many firms. The proof is the fact that the budget businesses have put into this transfer has grown substantially. Customer Think reports that in 2009 businesses spent $100 million on automated marketing. By 2010, that amount had increased to $225 million. Fast forward three years to 2013, and businesses had spent a total of $750 million on automated marketing! It’s expected that businesses will spend as  much as $1.2 billion on automated marketing in 2014. That’s a lot of cash.

Business owners recognize the value of completing as many marketing initiatives in as short an amount of time as possible. It also reduces the levels of human and financial capital. The amount of success businesses experience while partnering with automated marketing firms depends on the number of different services the firms can readily offer their business clients.

Digital Services

In today’s digital marketplace, services should be able to push a business’ messages out using online and offline tools. These include trade shows, social media, website traffic monitoring and, as previously mentioned, email communications. Specialists who work at automated marketing firms should also have experience creating and managing marketing plans for business to business (B2B) and business to customer (B2C) firms.

Online and offline events can be managed through an event management platform. Also, to connect with thousands of prospects, businesses are contracting with firms like a Salesfusion automated marketing company. They push and track content that’s sent out to social media networks. They may also add widgets to social media pages so visitors can easily share data.

Other marketing initiatives that companies can perform using a social marketing platform are capturing and appending social profile data. The platforms also track the most popular social media content. They also monitor which websites people click onto company social media pages from. Each of these measures help companies to learn more about their potential customers. The data can also help companies to discover the best times to come online and push messages out to prospects.

 

Would you use an automated marketing company to brand your company?

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 9 years of experience in content marketing, social media, blogging, and SEO. Check out her latest eBook "How to Tweet and Thrive on Twitter" now on Amazon.

  • Hi Lisa,

    This is a very interesting article. On the one hand it is imperative to outsource and leverage. You do not have all the time in the world and you cannot do everything.

    On the other hand, it may be risky to let your brand be managed automatically by strangers.

    I understand all these as a smart way to remove a huge burden from your shoulders. However if you want to use this type of tools you need a serious amount of money.

    The process works and it can take you to a huge level of success but only when you already have money available to spend on automated marketing. Do you have this money available? Yes? do it! Now. It is your chance to success. No? Make the money and then do it.

    One way or another, it is a smart thing to do and I will do it as soon as possible.

    Have a wonderful day

    • Hi Silviu, nice to see you back here. I would be nervous to have someone else doing my tweets – but at some point it would be kinda nice to have extra time to create more content, right? I probably would give up the tweets as the last thing, I would give all the other social media sites out first for automation. And have someone do the creative graphics for me, those take a lot of time. I hope you have a wonderful day and Easter Silviu.

  • Yeah in this era every one always prefer automation system for anything work or marketing thing. Because manual methods may needs lot of time.

    Thanks

  • Lisa, as Adrienne said I don’t intend going into that now. But I ll also like to know if you do use the product and what your experience has been. I think I.C daniel said that there has been some nice review of Sale Fusion. Would love to hear your feedback.

    Hopefully when my blog grows to a certain level I make use of this tools

  • Hi Lisa,

    Well that’s a new term for me. We learn everyday, don’t we? I had never heard of automated marketing and the amount of money that companies have spent in it is astounding, so I guess it works.

    I’m sure that’s a pretty expensive services that small companies might not be able to afford though.

    Thanks for sharing.

    • Hi Sylviane, I think some of the automated marketing is priced less for small businesses. We only have 24 hours in a day and it’s hard to keep up with everything. We all have to find our “tipping” point. You are welcome and I hope you have a great weekend Sylviane. Nice to see you here again.

  • Hi Lisa,

    Automated marketing? Never heard of that and I’m not sure exactly how all of that works. I think being a one man show though that hiring someone to help me in that respect isn’t exactly how I intend to spend my money at the moment. I’m sure anything like that could benefit me but I’d have to look into that more and that would have to be a little further down the road.

    I’m curious though I admit and will take a peak at Salesfusion.

    Thanks for the info girl and enjoy your day. Hope it’s better than yesterday.

    ~Adrienne

    • Hi Adrienne, I don’t think we can continue to be one man shows for year after year. But everyone must decide at what point in their business they want to get help and what kind of help to get. You are welcome and it was better, thanks! Some days are just not one for the books! I hope you have a wonderful weekend and thanks for coming by Adrienne.

  • Hi Lisa,

    I gave Salesfusion a peek and it looks to me like it is a great way to do business. I’m at the point in my business where I need a VA to take care of some things. Now, I like to do everything myself and have my own voice out there, but when it comes to platforms I don’t give attention to on social media, I do need someone else to do it.

    You have my wheels spinning in my head right now. I’m not at the point of them doing everything, but when I am, this looks like the perfect solution.

    Thanks so much for introducing this to me.

    -Donna

    • Hi Donna, I’m glad you checked out Salesfusion. I know what you mean, you want do it all but there are only 24 hours in a day. At some point I’d love to use it mysef as I can’t possibly do it all 24/7. We must remember we are only 1 person Donna. Thanks for coming by and you are welcome for the intro. Have a wonderful weekend!

  • Hi Lisa,

    Automation (for me) is important especially in today’s world. With all those hectic schedules etc, automation could help pretty a lot (if done correctly).

    Thanks for sharing!

    • Hi Reginald, oh yes, I think it will become a necessity for many bloggers and small businesses alike. You are welcome and have yourself a great weekend Reginald.

  • Hey Lisa,

    I haven’t heard of automated marketing companies but it sounds like it would be very beneficial to big businesses as well as small and home businesses. Also it looks like it’ll not only cut down costs for big firms but also take care of the tedious work of traditional marketing. This does sounds like the new trend of the future. Thanks for sharing Lisa!

    • Hi Sherman, yes and even small businesses who do not have the time to do all their own marketing. You got that right about it being tedious work. People don’t realize how much time it really does take to do it all. You are welcome Sherman and thanks for coming by today.

  • Brand new reader, just subscribed, we’ll meet pretty often from now on, as often you send updates to my inbox.

    Internet marketing is evolving, that’s for sure a BIG step ahead, salesfusion is indeed a great company.

    • Thank you Daniel. Have you used Salesfusion yourself? It really is stil evolving and changing daily it seems. So much has changed in such a short time. Have a great rest of the week Daniel.

  • From your stats in this post Lisa, it looks result driven and has lots of benefits but as Ashley, I don’t have need for automated marketing company at the moment.

    Stepping over to salesfusion.com though for a closer look.

    Thanks for the info and do have a wonderful week

    • You arew welcome Enstine, it sure would save us some time though, wouldn’t it? Have a wonderful week there too Enstine and thanks for coming by.

  • Hi Lisa
    I have heard quite a bit about products like this lately.
    I have not investigated any further, as a lone blogger I obviously have no need for this at the moment.
    But I think this branch of IT is definitely booming, as it is the “new marketing” really, and we need to be able to measure and respond to marketing campaigns!
    thanks for sharing
    ashley

    • Hi Ashley, maybe as you grow you will be needing something like this. I’m sure you could use the save time feature of this automated marketing methods. Thanks for coming by and have a great new day there Ashley.

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