Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

working from home

Working From Home Jobs: Benefits and Drawbacks To Consider

Before the pandemic, it was rare for people to work at home. Fast forward to 2024 in a post-pandemic world and the world of employment looks very different. Nowadays, millions of employees have working from-home jobs on a permanent basis. Sixteen percent of companies across the globe now work 100% remotely, and this number is […]

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creative hobbies

Creative Hobbies To Inspire You and Give You Needed Break

Having some exciting creative hobbies is essential to keep you busy when you’re not working. These hobbies can inspire you and will help improve your quality of life and make you more well-rounded. Here are several different pastimes that you may want to consider picking up. From painting to woodworking, there is something for everyone! How

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E-commerce store front

5 Practical Tips To Ramp Up Your E-commerce Storefront

The e-commerce storefront is rife with opportunity, but the competition is equally daunting. You need to set apart your brand to win the audience’s attention, and your storefront can go a long way. A good-looking and easy-to-navigate storefront is the key to making the user stick and converts in the long run. But you cannot

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professional SEO firms

How to Choose a Professional SEO Firm for Your Business

Today, digital marketing with professional SEO firms is the most effective way to develop a business. That’s because we live in a digital age where marketing in its traditional form is simply not able to reach the required audience. Digital marketing is based on accurate data and its task is to promote business with the

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tech tools

Tech Tools Every Online And Physical Business Owner Should Own

You might think your physical business is immune from digitization and in some aspects, it may be. However, that does not mean that it cannot benefit from the use of tech tools. Technology is multi-faceted. Tech is used in a wide-ranging number of business areas. It helps develop, promote, and grow any business. So, if

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SEO for lawn care

SEO For Lawn Care: How To Improve Your Business Ranking On Google

Search engine optimization (SEO) has become a very popular topic in any online business discussion today. A few decades ago, when the internet was still in its infancy, it was quite easy for any new website to appear among the top search engine results. There was far less competition, and the search engines weren’t as

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Google page experience update

Google Page Experience Desktop Update – Ultimate Guide

The Google page experience has been out for several years now. Discover how Google’s desktop update impacts user interactions and highlights the contrasts between desktop and mobile versions. Google stands out as the search engine that places a world of information at your fingertips with a single click. It’s amusing how the name of such

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Facebook ad performance with Google Data Studio

How To Create Facebook Ads Performance Report In Google Data Studio

When you create an ad campaign on Facebook, your job does not stop there. You need to track and analyze your Facebook ads performance to figure out what is working and what is not. A great way to do this is by creating a Facebook ads dashboard in Google data studio. This allows you to see

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online small businesses fail

Top 6 Reasons Online Small Businesses Fail: How to Avoid It

Having an online small business is many people’s dream. Yet, very few get to live out that dream. Failure is very common among small businesses. 20% of online small businesses fail within the first year. After five years, the figure of online small businesses fails to increase to 50%. That’s a lot of online small

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