Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

working from home

Managing A Remote Workforce With 3 Top Challenges Today

Managing a remote workforce is not easy today. Before the Covid-19 pandemic hit the world in 2020, approximately 1 in 4 American workers were already working from home. Today, it’s estimated that as much as 70 percent of the American workforce is working remotely as a result of the pandemic. This has eased the burden […]

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helping others

Business Networking Is The Offline Skill We All Need To Learn

We can over-rely on networking online. After all, it is so easy to fire off a few emails or connect with somebody on LinkedIn or X Twitter. But learning how to do business networking using real human skills is something that has disappeared these days. Business networking offline is a crucial step in growing your

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bing it

Let’s All Bing It While We Search Online And Get Rewarded

Oftentimes many bloggers, SEO specialists, and small online businesses were really upset with Google – myself included. Why don’t we all just Bing it and forget it? Is the Bing algorithm really different? Google makes so many changes to its algorithm it is almost impossible to keep up anymore. Maybe they would account for more

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benefits of owning an online store

Surefire Tips and Benefits of Owning an Online Store Today

Today the benefits of owning an online store have really increased. The internet has an undeniable influence on our everyday lives. We use the internet to broaden our knowledge on various topics. Not only that but to make decisions based on results. We make appointments and bookings, sell and buy our products, and market. With

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keep your small business safe

Keep Your Small Business Safe From Going Under With 3 Tips

All businesses, whether small, medium, or large are always at risk to certain elements. It’s all about how you manage and hedge the risk. Look at the coronavirus pandemic as an example. So many businesses unfortunately ended up filing for bankruptcy. However, many managed to keep their business safe by varying means. One was flexible

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introduce your small business with public relations

How To Introduce Your Small Business To The Market Successfully

Creating your own small business takes such an enormous amount of time and effort. Having all that goes to waste when you fail to attract sufficient attention for your brand is such a disappointing experience. Learn how to introduce your small business today to the market! Making sure that you can introduce your products and

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business transactions

Business Transactions – Top Strategies For Streamlining

With competition keen and ease of business being rated second only to the quality of service, you must do well to streamline your business transactions. Doing this will place you strategically to convey more consumer traffic to your business. Luckily, making your business transactions easier and faster such as using contactless payment options, will not cost

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choosing the right legal structure

Why Choosing the Right Legal Structure is Key For Online Biz

Opening your business will require capital, time, and effort. It means that you do not want any of these to be wasted just because you did not choose the right legal structure for a business. Likewise, solving legal issues is a hassle, so you might want to start your business correctly. Rewarding your new business

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Promoting Your Business Like Arts Companies Do

Promoting Your Business Like Art Companies Do & Flourish

Imagine promoting your business as arts companies do today? If you could learn to promote your business as they do, imagine the possibilities? The arts are such an essential commodity, and the pandemic had made so many people realize the importance of it. But businesses have been experiencing a tough time. However, they have been

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.  Today, it’s an integral part

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offline marketing

Offline Marketing: Is It Still Viable Marketing Strategy Today?

Many offline marketing strategies had become impractical since the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also were thought risky. Online marketing is clearly safer on the whole – people can still visit your

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