Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

tools to manage social media

How Tools To Manage Social Media Enhance Your Social Media

When used correctly, tools to manage social media marketing can be extremely powerful for increasing brand awareness. Not only that but for generating leads, and enhancing the reputation of nearly any business. This is because, in the modern era, many people spend copious amounts of time on their phones. As well as computers, and tablets

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SEO for lawn care

SEO For Lawn Care: How To Improve Your Business Ranking On Google

Search engine optimization (SEO) has become a very popular topic in any online business discussion today. A few decades ago, when the internet was still in its infancy, it was quite easy for any new website to appear among the top search engine results. There was far less competition, and the search engines weren’t as

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Google page experience update

Google Page Experience Desktop Update – Ultimate Guide

The Google page experience has been out for several years now. Discover how Google’s desktop update impacts user interactions and highlights the contrasts between desktop and mobile versions. Google stands out as the search engine that places a world of information at your fingertips with a single click. It’s amusing how the name of such

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website security

Website Security Check: An Inevitable Aspect for Website Owners

Website security is an important part of the website, and every website owner should consider it a first priority. Due to the rise in cybercrime, there is a surge in online security demand and customers are now also preferring secured sites for any online transactions. It may be time for a website security check, to

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great website design agency

3 Signs that You’re Dealing with a Great Web Design Agency

Web design firms are a dime a dozen and just because an web design agency’s website looks great and they have a nice-looking portfolio, it doesn’t mean that you should trust them with your website and your money. So many firms out there try to present themselves as experts in the field. However, they’re actually

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small business marketing ideas

6 Small Business Marketing Ideas to Help Boost Your Sales

Most businesses go through slower selling periods from time to time, but it can be pretty nerve-wracking when it happens. You most likely have an existing marketing strategy in place. However, during quieter periods, it’s worth considering what else you could try to generate new business. Here are 6 marketing ideas to help boost your

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formula for customer lifetime value

The Formula for Customer Lifetime Value: How to Increase It?

Many companies focus more on acquiring new customers than retaining existing clients. Failing to build a relationship with people purchasing from you can drive them away. Not only that, but it pushes your customer acquisition costs (CAC) through the roof. Increasing your formula for customer lifetime value (CLV or customer LTV) should be one of

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