Lisa Sicard | Founder & Owner, Inspire To Thrive

Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

magic of pins on Pinterest

Pins On Pinterest: Boost Your Traffic By Pinning Strategically

Did you know that Pinterest pins last longer than any other social media posts?  Have you ever checked out a referral in your Google Analytics and found it was a pin from months or even years ago? Would that happen from a month-old X post, Instagram post, TikTok video, or even a Facebook post? Learn […]

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Facebook page likes are gone

Facebook Page Likes Are Gone in 2026: What Matters Now?

Meta has phased out Facebook Page Like buttons in early 2026, both on Pages and on outside websites that still use Facebook plugins. That sounds big, but it doesn’t mean Facebook is finished for businesses. It means Facebook page likes, the old scoreboard, are fading. For bloggers, creators, and small brands, these factors matter less

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hiring a google ads expert like this one pictured?

Before Hiring a Google Ads Expert, Check These 3 Things

Google Ads looks simple until your budget starts leaking. A few wrong settings, weak keywords, or poor tracking can burn through cash fast. A well-managed PPC campaign prevents those budget leaks and keeps your spending on track. That’s why hiring a Google Ads consultant or a Google Ads specialist can cost less than teaching yourself

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business rivals competing online

How to Beat Business Rivals in 2026 Without Bigger Budgets

Competition in the business world feels louder in 2026. As a blogger or content creator, you’re up against faster AI tools, shorter attention spans, and tech giants chasing the same market share in global business. That means beating your business rivals isn’t about posting more, even amid fierce competition. It’s about being more useful, more

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using stock photos of people

Stock Photos vs. Stock AI Photos for Social Media and Blogging

If you create content for your blog, the images you choose shape how people see your brand. A strong visual can stop the scroll, support your message, and make your posts feel more real. Because of that, many marketers now compare stock photos with AI-generated stock photos before publishing anything. Both options can work. Still, they

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Instagram DM Encryption Change

Instagram DM Encryption Change in May 2026: What You Should Do

Your Instagram chats may feel different after May 8, 2026. Meta says it will stop Instagram’s DM Encryption for Instagram DMs, a feature that was optional, limited, and used mostly in one-to-one chats. That matters for your digital privacy if you market through DMs, watch over a teen’s account, or simply want private conversations to

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