To be able to increase productivity in your social media business is not easy today. But productivity is a key element in increasing your business revenue. If you want to make more money, you need to increase the productivity of your workers.
You have to be strategic about what you do to motivate your employees. If you do it the right way you can dramatically increase the productivity of your staff. This will significantly increase employee satisfaction.
This blog post will go over things that can help boost worker productivity. Not only that but will generate more revenue for your social media company!
Table of Contents
Provide Incentives for Meeting Goals
Incentives are a great way to encourage higher levels of performance from employees. Offer bonuses or prizes as rewards for reaching certain benchmarks. These benchmarks may be increased production, improved customer satisfaction ratings, or decreased errors on the job.
Feeling like they are a part of the team and appreciated goes a long way in helping employees stay motivated. Offer positive feedback when it is well-deserved.
Then listen to their concerns about work issues. And finally, make them aware of how important their role is within the company.
Your employees will always perform at their best if you show your gratitude for all of their hard work. So make sure that you remind them how important they are and how much you appreciate them.
Decrease or Remove Distractions to Increase Productivity in Your Social Media Business
In our fast-paced world, it can be difficult to focus on one task at a time. To accomplish this goal of increased productivity from your workers, reduce the number of distractions they face during their workday.
This can be especially hard when working “in” social media.
I love using tools like Agorapulse or Missing Lettr to schedule social media posts but not be distracted while “on” social media. Not only that but having a “team” that can use the same dashboard is a fabulous way to work together but not “together” in the same room.
Employees will perform at a higher level when they know exactly what is expected of them. Set specific targets to hit, such as the number of posts produced in an hour or the percentage of correct posts scheduled by the end of the day.
Implement a Merit-Based System
A good way of doing this is by implementing a “merit-based” reward system where workers are paid more when they excel at certain tasks.
If they can produce more posts or videos, for example, you could reward them with more pay or other things like a gift certificate.
Keep Your Employees Informed
Communication is key in any successful business. Make sure that workers are kept up to date on relevant information. For example, changes in company policy updates about new products or services, and upcoming events they should know about.
In social media, things change fast so keep them up to date often. Each network has its own rules and guidelines that change like the wind. It’s hard to keep sane managing social media today.
When you keep employees informed you create a cohesive work environment where employees feel that their input and contribution are important. Think about it this way if you don’t spread the right information then someone will spread the wrong one.
Avoid Micromanaging to Increase Productivity in Your Social Media Business
One of the biggest problems with managers is that they tend to be too hands-on when it comes to overseeing their employees.
Although you should make sure your workers are doing what they need to, constantly checking up on them takes time away from focusing on more important tasks and can reduce productivity levels.
Encourage Breaks
Although staying productive for an entire workday can seem like a daunting task, it is important that employees don’t overdo it. Encouraging your team members to get up and walk around during their shift.
Or spend some time outside in the fresh air will help them stay focused when they are working again.
Make sure your employees get the rest they need by offering them some days off to relax and recharge. Recharging is just as important as working.
If employees are tired and drained then they will be less motivated or able to succeed.
Provide a Comfortable Work Environment
Another way of helping your employees to become more productive is by offering flexible work hours. Allowing them to have a say in when they come and go from the workplace can help boost morale as well as productivity levels. It creates a good work-life balance.
Identify your workers’ biggest obstacle to productivity and find a way around it. If they are constantly distracted by noise, work in an area with fewer distractions or wear headphones!
Whatever you need to do to allow them the best chance for success and happiness.
Be Innovative
Start with the end in mind, ask yourself and your team what you want to accomplish from a project? Work backward from there and plan accordingly.
Be realistic about your goals but don’t allow yourself to become discouraged if something doesn’t go as planned because that just means you need to reevaluate and adjust for next time!
Listen to Your Workers
Praise even small victories and celebrate small wins instead of just focusing on the end goal. Give your employees space to think.
Sometimes the best ideas come from time alone. Allow people some room to breathe and let their own minds wander a bit. You may be surprised at where it leads them!
If they have an idea that could change the way things are done for the better, let them be heard. Don’t shut down their ideas before they even have a chance to be proposed.
Kindness breeds kindness so you can expect your workers to work with more enthusiasm if this is the atmosphere they are coming into every day!
Inspire Creativity to Increase Productivity in Your Social Media Business
This can be done in a variety of ways, from incorporating art and music into the workplace to giving them time throughout the day for brainstorming sessions.
Having the right environment to inspire creativity is especially important when you work in a field that demands it like social media. Remember that creating an environment that fosters creativity can make or break the productivity of your business.
This is especially true as your try to increase productivity in your social media business. It takes a lot of creativity to constantly create social media posts.
Use the Latest Technology with Social Media
One way you can increase the productivity of your workers is to use technology to make their work easier. Information Technology (IT) is one of the fastest-growing industries in the world, and it offers a variety of different benefits that you can offer your employees.
There are a few different types of technology that you should look into before making a decision on what type would be best. The two main options for technology are cloud computing and enterprise software.
When you are implementing technology make sure that there is enough bandwidth available to support all the devices in your organization. There are several sd wan providers available that can help you with your bandwidth needs be sure to contact one of them to assist you.
Encourage Self-Care for Your Workers
If employees are not taking care of themself then they can’t perform at their best. Make sure they understand how important this is and be supportive in any way you can.
Be a positive role model. If you are an example of all the things to avoid, your workers will take note. Show them what it means to be kind and compassionate while working hard towards their goals by being these things yourself.
Self-care is very important while working with social media as it can be very mentally challenging, day after day. It’s imperative people take time away from it.
Heading Towards Success with Increase Productivity in Your Social Media Business
Productivity is the lifeblood of your social media business. You need to ensure that your employees are working at optimal levels.
When you ensure that your employees have all they need to be as productive as possible you will drive the success and help your business.
Once your employees are motivated you will find that your company goals are easier to achieve because everyone will be onboard.
Your Turn on How to Increase Productivity in Your Social Media Business
How do you help your business and team with productivity? I’d love to more in the comment section below.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Great post!
It is really important to provide a comfortable environment for employees,
this leaves them motivated for better work.
I worked in a company that the room had no decor and was small, I never felt motivated.
Now I’m yielding a lot more in my new office.
Thanks Thales. Welcome to Inspire To Thrive. That is interesting to hear about your past experience in an office. What kind of decor do you have that is motivating? Appreicate your coming by and have a great day!