Best Social Media Automation Tools To Use: 3 Best In Review

If you have social media marketing needs, you must have thought of how to make life easy through automation. If you have, then it’s certain you know one or all of these best social media automation tools – Missinglettr, Agorapulse, Buffer.

They are amongst the best social media marketing apps that automate marketing and generate remarkable results for social media marketers.

In this article comparing Missinglettr, Agorapulse, and Buffer, I thoroughly discuss their similarities and differences. I hope this Inspire To Thrive content helps you choose the best tool for your social media automation needs.

Estimated reading time: 14 minutes

Best Social Media Automation Tools: Missinglettr vs Agorapulse vs Buffer

Table of Contents

Key Takeaways of Tools

Missinglettr is best for bloggers and solo marketers who want automated, year-long drip campaigns that turn one blog post into many social posts (with approval before publishing).
Agorapulse is best for agencies and teams that need publishing, social inbox, monitoring, and reporting in one place (with approvals and collaboration).
Buffer is best for individuals and small teams who want a simple scheduler with a clean calendar, basic collaboration, analytics, and a free plan.
Pricing starts at $15 per month for Missinglettr, $79 per month (billed annually) for Agorapulse Pro, and $0 for Buffer Free (paid plans start lower than most full suites).
Pick the right tool faster by matching your needs to the core job: content repurposing (Missinglettr), full management and reporting (Agorapulse), or simple publishing and analytics (Buffer).

Social media marketing automation involves using specialized software to reduce time spent on manual social media tasks.

It can be as simple as scheduling your posts or as complex as curating content, generating analytics reports, and tracking customer journeys.

All On Autopilot!

These automation apps make life easy and save you time so you can focus on achieving other strategic business management goals. You’ll get to share relevant content on socials even when it seems impossible.

Buffer published this social media automation guide which you might find helpful.

Now you know what social media automation is all about, you may decide to use Buffer, Agorapulse, or Missinglettr (If you know about the tools before now).

If not, continue reading. I’ll help you make the right decision for you.

Discovering Missinglettr has revolutionized my social media journey. I wrote an extensive review of the automation software and how to create a social marketing campaign on Missinglettr.

Missinglettr is an all-in-one social marketing platform that autogenerates engaging social media posts from your published content. The automation software also puts your content distribution on autopilot by connecting you to the best niche influencers.

In a sentence: Missinglettr automates your social media posts, improves your social media marketing, and grows your business with each scheduled post.

It only requires you to sign up, enter the URL of your first blog for sharing, and connect your social media accounts.

The tool takes it up, creates your first campaign, and gives you 365 days’ worth of social media posts. You approve before they’re published.

The software is ideal for you if you’re a solo social media manager or a small business owner managing a few social media accounts. It is especially great for bloggers, as they take your content and mix it with different content from the blog.

Missinglettr Features

Some Missinglettr key features include;

The drip campaign schedules your posts 365 days a year saving you time.
The calendar enables you to set up a marketing schedule you want the tool to follow.
Curate, which enables you to curate and share engaging content with your followers.
Extract quotes and turns them into branded quote bubble images you can share easily.
Guest post promotion
Auto medium content repurposing
Ease-to-customize content templates.
Flexible social media post scheduling.
Campaign analytics.
Branded imagery.
Customer URL shorteners.
You get to approve before the software makes any post.
You can also invite your clients to work as the approval party.
AI tools

You can read the full MissiMissinglettr review and sign up (via an affiliate link from Inspire to Thrive).

MissingLettr Pricing

The software offers a $ 15-a-month plan.

Is there a Missinglettr lifetime deal? Not at the moment.You can buy any of the three plans available;

Solo.
Pro solo plan, or
Premium AI plan.

Check your preferred plan and sign up for what meets your budget.

A Quick Agorapulse Review

Agorapulse is one of the best social media management tools today, especially for agencies and enterprises with huge social media marketing processes.

Using Agorapulse saves you lots of time. I have used the marketing tool for 7+ years and talk about its awesomeness.

Here’s why

Agorapulse is an affordable alternative to Sprout Social and supports four core social media management functionalities

Publishing.
>Monitoring.
Inbox management.
>Detailed reporting.
Canva integration for graphics
Allows you to put the first comment on LinkedIn, Facebook, and YouTube. In the first comment, you can put the link, as most social media sites push down the algorithm of posts with links in them.

The tool works on almost every social media platform and has a simple dashboard and interface. This ease of use makes it suitable for beginner social media automation users.

A thin, left-hand sidebar menu gives you access to different product sections. You can also compose new posts, invite team members, add new profiles, view notifications, view help docs, and contact support easily.

As a new user learning how to use Agorapulse, you’ll have to set up your account using the setup wizard. One of the key things to set up is to tell the tool about your organization/team and connect team members’ profiles.

Agorapulse Features

Some Agorapulse Key Features include;

Accommodates more than 40 social media profiles and 8+ users.
Supports Facebook, Instagram, X, LinkedIn, Google My Business, now called Places, and YouTube.
You have unlimited scheduled posts per month, and you can schedule your posts in bulk.
Content labels and tagging are available.
Integrated social media calendar.
Inbox functionality like advanced filtering, priority tagging, automated responses, etc.
Mentions, keywords, and hashtag monitoring
Assign and approve posts before they go live.
Share calendars with non-Agorapulse users. Ideal for reports if you’re working for a client.
Social CRM functionalities.
Ad comments monitoring.
Facebook competitors and team members are tracking and monitoring.
You can easily duplicate posts once they are posted. A great timesaver!
Storage structure.
A browser extension that enables you to share any post you like via social media.

Is Agorapulse Free? A Detailed Agorapulse Pricing

Agorapulse now offers a free option for 1 user with 3 social profiles. See the chart above for more details.

To answer the question, ‘how much is Agorapulse?’ Agorapulse pricing is affordable.

The Agorapulse Pro plan is suitable for social media management by small teams and is priced at US $79/month, billed annually.
The Agorapulse Advanced plan is suitable for agencies and growing teams, and is priced at US $119/month, billed annually.
The Agorapulse Enterprise plan is suitable for you if you want ultimate social media control and growth flexibility, and is billed via a custom plan that requires you to contact the Agorapulse team.

Buffer is another social media automation tool considered the most intuitive, affordable, and authentic way to reach more people on social media.

The Buffer tool enables you to:

Measure and analyze social media performance metrics in a few clicks.
Collaborate and publish social media posts easily.
Engage your customers twice as fast.
Monitor your growth and celebrate your progress.

Buffer Review

I have been using Buffer since 2013 and published an extensive review of the Buffer social media automation tool after trying a couple of alternatives.

It was the first social media management tool I used, and I still have an account today where I schedule Inspire To Thrive BlueSky posts.

Buffer is great for social media management for small- to medium-sized businesses with a limited social media marketing budget and time. The software pricing is structured so you pay only for what you need.

If you’re only interested in publishing and analyzing posts, you can purchase the plan that offers only that. You can also purchase a package that supports growth monitoring and assessment.

Buffer is easy to use, no matter how many social networking sites you manage.

The dashboard and user interface are structured to make it easy for you too.

Identify specific social sites
Scroll through queued posts.
Switch between drafted posts.
View analytics
Do every other thing you need to do on the platform.

Buffer registration is easy. Once you’re done signing up, the next thing to do is set up and authorize Buffer to access and use your social media accounts.

The Buffer setup process is straightforward, and you don’t have to worry about your password safety as the tool is secure.

You can connect your Facebook pages and groups, personal and business X accounts, LinkedIn profiles and pages, Pinterest boards, etc.

Lastly, to get the most out of Buffer, you need to sign up for a paid plan at a discount.

Buffer Features

Some Buffer Key Features include:

Simple cross-posting.
Integrates with almost every social platform.
Straightforward calendar view.
Adding other team members for easy collaboration and delegation.
Easy setup of posting schedule for each of your social accounts.
You can pick different days and times to post.
Pick specific times to post each weekday.
You can create posts from scratch or curate them using the Buffer extension.
You can add relevant texts, images, videos, and links to your posts.
Buffer supports emojis so that you can use your favorite emojis in posts.
You can check and compare your most essential metrics.
You can sort your recent history to see your biggest hits.

Buffer cost is affordable and structured to suit your unique needs. Whether you want to use the tool monthly or yearly, there’s something for you.

Buffer plans include:

Buffer Free plan, which is $0 and suitable for individuals and businesses getting started with social media. This empowers you to manage up to three channels.
Buffer Essentials plan, which is $6 monthly (billed at $5 monthly when billed annually). This is suitable for professionals in publishing, analytics, and engagement tools.
Buffer Team plan, which is $12 monthly (billed at $10 monthly when billed annually). This is suitable for teams who want unlimited user seating, collaboration, and reporting.
Buffer Agency Plan, which is $120 monthly (billed at $100 annually). This is suitable for marketing agencies with 10 or more social media channels

Having used and/or discussed extensively with colleagues who have used each of these best social media automation tools, here is what I have to say:

Suitability

MissingLettr is suitable for solo and freelance marketers, founders, writers, bloggers, or anyone managing and promoting their blog.
Agorapulse offers everything Missinglettr and Buffer offer and more. It’s ideal for marketing agencies and marketing departments at large corporate organizations that manage multiple accounts across multiple platforms.
On the other hand, Buffer is ideal for solopreneurs and MSMEs who might want to manage multiple accounts.

Pricing

Two of the three social media marketing automation software offer free trials you can use to test.

MissingLettr pricing is designed to suit its core target – solopreneurs – and is thus affordable and flexible.
Agorapulse targets agencies and large corporates, and this is reflected in its pricing, which ranges from $79 to over $119 per month.
Depending on your package, buffer pricing ranges from $5 to $120. Buffer offers a free plan for people who want to use it.

Company Details

Missinglettr software was founded in 2015 in the United Kingdom.
Agorapulse was founded in 2011 in Paris, France.
Buffer was founded in 2010 in the United States.

MissingLettr has an average rating of 4.9 across major software review platforms.
Agorapulse has an average rating of about 4.6 on software review platforms.
Buffer has averaged a 4.5 rating across all software review platforms.

Table Showing a Side-by-Side Comparison of Missinglettr, Agorapulse, and Buffer.

Buying Options	Agorapulse	Buffer	Missing Lettr
Turn content into a social post automatically	No	No	Yes
Schedule out for months	Yes	Yes	Yes
Invite Others to Help You	Yes	Yes	No
Reply to Comments	Yes	No	No
Social Listening	Yes	No	No
AI to edit Text	Yes	Yes	Yes
Image Library	Yes	No	No
In app analytics	Yes	Yes	Yes
Starting Cost	Free	Free	Free

To wrap up, I’ll share the advice I always give to anyone who wishes to adopt marketing software. Ask yourself a series of questions whose answers will help you choose the best social media automation tools that’ll suit you most.

Here is how to choose the best social media automation tool among Missinglettr, Agorapulse, and Buffer. Ask yourself:

What is your social media marketing goal?
Which platform do your target prospects use most?
Which social media marketing tasks do you wish to automate?
Do you want a unique solution or a one-size-fits-all solution?
What is your experience level with social media automation?
And finally, which tool can your marketing budget afford while still achieving your marketing goals?

Answer these questions, and selecting the tool will be easier. I hope this Missinglettr vs Agorapulse vs Buffer comparison helps you make the best decision.

Frequently Asked Questions About Missinglettr vs Agorapulse vs Buffer

Frequently Asked Questions About Missinglettr vs Agorapulse vs Buffer

Missinglettr fits best if you publish blogs and want the tool to generate a campaign from a URL, create a long drip schedule, and let you approve posts before they go live. It is built around turning one piece of content into many social updates over time.

Is Agorapulse free?

Agorapulse offers a free option for 1 user with 3 social profiles (as noted in the article). If you need team workflows, advanced reporting, or additional profiles, you will likely need to move to a paid plan.

Does Buffer have a free plan, and what is it best for?

Yes. Buffer has a free plan ($0) that supports up to three channels. It is best for simple scheduling and getting comfortable with a consistent posting routine without committing to a full suite.

What is the biggest difference between Missinglettr and Agorapulse?

Missinglettr focuses on content repurposing and drip campaigns from your published posts. Agorapulse focuses on day-to-day social management, including publishing, monitoring, a social inbox, and reporting for teams and agencies.

How do I choose between Missinglettr, Agorapulse, and Buffer?

Start with your main goal and workflow. Choose Missinglettr for automated repurposing of blog content, Agorapulse for team-based management and reporting, and Buffer for straightforward scheduling and analytics on a smaller budget.

Author
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Lisa Sicard

Owner at Inspire To Thrive, Inc.

Lisa Sicard is a 30-Year Marketing Veteran & Social Media Timesaver Helping Solopreneurs Save Hours & Grow Organically – Custom Strategies, Not Courses.

Key Takeaways of Tools