How to Share Relevant Content on Social Media During a Crisis
In these times of crisis, like the one we are experiencing now and have never seen before, how does one manage their social media for a business?
I have 6 ideas for you as you are trying to keep your business going and remain positive throughout the crisis.
Recently, I read a great article about the impact on social media from the crisis. If you notice less engagement on posts on certain social media networks, it’s across the board. It’s not just you and/or your brand.
Don’t panic or disappear from social media altogether. If you do that people may think you went out of business. Be careful to not cause a social media nightmare for yourself or your business.
There are things you can do to help others by communicating on social media now. It’s time for your business to share relevant content.
(Be sure to check out my new video at the end of this post, a month later!)In these times of crisis, like the one we are experiencing now and never seen before, how does one manage their social media for a business? #socialmediacontent Click To Tweet
Stop Your Automation Tools NOW
Now is not the time to have your social media posts going out about special events or things that are irrelevant or not happening during this crisis. If you are unsure, it means it’s not the time to publish those social media posts.
Social Media – Now may be the time to turn off scheduled posts that seem so irrelevant during these times. #socialmediatip pic.twitter.com/VmI2jxY50e
— Lisa Sicard ???? (@Lisapatb) March 16, 2020
Check out the automation tools you may be using like Buffer, Hootsuite, Agorapulse, Triberr, IFTTT etc. Be sure to check off the scheduled posts or date them for months ahead so you can use them when the crisis is over.
Of course, once you brainstorm on your social media strategy going forward you can most certainly use automation tools to schedule your social media out.
It will save you time and keep your posts rolling out at proper intervals. I’ve scaled down the amount of posts going out with the current crisis for my clients and myself.Now is not the time to have your social media posts going out about special events or things that are irrelevant or not happening during this crisis. #socialmedia Click To Tweet
Be Helpful on Social Media
If you can help others with your business, by all means, do so. Offer a service or product for FREE to help others in need.
Here are some examples I’ve been seeing on Twitter from large and small businesses: Notice some are giving away products for a month or two and others are offering free services depending on the type of business.
Today we announced a comprehensive COVID-19 response to help keep Americans connected to the Internet: offering free unlimited data, opening @Xfinity WiFi network nationally for free, waiving late fees, and helping low-income families get connected. https://t.co/aAXLehj8Bu
— Comcast (@comcast) March 13, 2020
Free 30 minute consulting offer – This is a very challenging time. It is also a time for all of us to come together to do what we can to help one another get through the Coronavirus situation.
I am offering to donate 30 minutes of free thinking and consulting time, DM here!
— Jeffrey Deckman (@_Deckman_) March 16, 2020
Another way to be helpful is to share information to your audience or clients. You could share local information to help them through this uncertain time.You could share local information to help them through this uncertain time. #socialmedia Click To Tweet
Become Informative as Related to Your Business or Niche
Share information that is relative to your niche that is informative. You may have to get creative and a little outside of the box.
#1 thing I’ve learned in 15+ years working from home for both corporate & as #entrepreneur – it’s not just about tools.
Mindset is 100% key. Give yourself grace. Not feeling it? Take a rest day… or a rest week! #WorkSmart #selfcare #workfromhome #wfh #coronavirus #quarantine
— Pam Moore (@PamMktgNut) March 17, 2020
Be Sympathetic to Others Before You Share Relevant Content
Many people may be experiencing high stress through a crisis. You never know what situation they may be in or experience. They and their families may be hit hard during the crisis.
Imagine yourself looking through their glasses at the world around them.
So, do check your timing before sharing something on social media, no matter how relevant you think the social media posts are.Be sympathetic - Imagine yourself looking through their glasses at the world around them. #socialmedia Click To Tweet
Listen on Social Media
Listen to what others are saying on social media about the crisis, about other businesses, etc. You can use a tool like Brand24 to set up listening for specific keywords. Yes, you can use monitor keywords with Brand24!
We’re analyzing the buzz around #QuarantineLife and the most popular mentions drew our attention today.
Amazing, how a small account (around 70 followers) can generate so much engagement ? and how much the smile is needed nowadays. ☺️ #TakeCare!? pic.twitter.com/Y0J8GzciR5
— Brand24 (@brand24) March 17, 2020
When you listen to others you can learn how they are feeling and how they are reacting to the crisis and events happening around them.You can use a tool like Brand24 to set up listening for specific keywords. #socialmediamonitoring Click To Tweet
Share Heart Warming Stories
People want to feel better during a crisis. If you find any heart-warming stories, share them on your various social media channels. Your readers may be tired of hearing all the hard news all day and any heartwarming story can surely make their day.
These types of posts are a great way to share relevant content during a crisis on social media.
People want to feel better during a crisis. If you find any heart-warming stories, share them on your various social media channels. #socialmedia Click To Tweet
My youngest son was bored today and said, “can we put Christmas lights on our tree outside to cheer us up?” Great idea buddy. Lights are on tonight as a sign of hope and the sweet mind of my 10 year old. #Rhodeisland #hope #lovemysons #Christmas #Cumberland pic.twitter.com/qhVjeuLc02
— Mike Griffin (@rhodyknowsbest) March 16, 2020
Share Some Funny Resources Like This Humorous Piece by Larry David
This one comes from Twitter and put a smile on my face. If you are a Larry David fan I’m sure you will enjoy his quick video as well. During this time of the pandemic crisis, many are turning to humor to help them get through the day.
Curb Your Socializing https://t.co/jGMqxOr3Dj
— Mike Stanton (@projomike) April 1, 2020
Keep Up With the News to Share Relevant Content
Keeping up with the news during a crisis is critical for you to share relevant content across your social media tools. I love Twitter for following local Rhode Island news with my Twitter lists.
Now, I’m loving the Ground News Pro app to stay on top of world news. It so easy to download and set up. I get alerts on any major breaking news right on my mobile device.
Ground Pro News is offering a 30-day free subscription for their PRO account and the regular app is always free.
A Month Later
After a month I’ve done an updated YouTube video to discuss what’s happening on social media and marketing online now during the crisis.
Your Turn on How to Share Relevant Content During a Crisis
Finally, I’d love to know if and how you have changed your social media posts during this recent crisis. Any additional tips for us here?
Please leave a comment below so we can discuss!
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Great article Lisa, hope you are being safe. I have turned all my social media campaigns off for now. Otherwise I would be throwing money in the hole at these current times.
Hi Marcus, well I would not recommend that totally depending on your business. If you are totally off – not helping others, etc then people may think you are OUT of business. Facebook ads and such are at a very low cost now and with little competition, so the results are better.
But, of course, do them in good taste and with everything in mind that’s going on. Stay well and safe!
I find social media tricky at the best of times (especially as a voice artist… I should be heard and not seen!) There’s that fine line, often trampled over, between creating awareness and blatant tooting of one’s own trumpet.
I feel at the moment, there are even more pitfalls to posting content that is potentially tone deaf – ‘should I even be talking about my work when so many people don’t even have work?’.
I agree it is about waving your flag as somebody who can help, not as somebody who needs praise and adoration.
Some nifty ideas in your post.
Hi Dani, welcome to Inspire To Thrive. Oh yes, that can be tricky as an artist. But your voice may be soothing at a time like this! And people still want to be entertained and laugh, more so than ever. I hope you find the right tone for your posts. Stay well and be safe!
Indeed it is so true, Heartwarming stories are much-preferred content among all social media platforms during this crisis. A best-citied example can be Antonio and Sofia story that is recently been popular in social media on the COVID-19 crisis.
Hi Aria, welcome to Inspire To Thrive. Yes, thank you for coming by on this one and stay healthy and safe. I still see a few accounts out there sharing the same things they did before this crisis took effect. Time to end all of those automation tools at this time. They can be reenacted later. Take care!
World is facing COVID-19. It started as health crisis but sooner massive impacted every part of human life such as economy, social life, etc. As a social media influencer or blogger or marketer is important that one should understand the responsibility and make people aware about the situation and how to protect themselves.
Hi Gaurav, yes, it has reached everywhere. Strange, 3 weeks ago in the United States there were no cases – now we have the most in the world. Being cognizant of that is so important with social media today. Thanks for coming by and please stay safe.
You are so right about that. The outbreak of coronavirus has left many unsure of what the next day would be. Now is truly the time to offer help in whatever way possible. The most common being to share related articles that helps others.
Thank you for this insightful post.
Hi Moss, thank you. Sad but true. Yes, even on Twitter I’m trying to share only stuff related to help others in any way. Some are newly working from home and doing Zoom for the first time. Anyway in which we can help is good. I hope you are well and safe in your area of the world Moss. Thanks for coming by and take care!
Hi Lisa , I completely agree to the points you listed,which is most necessary in these time of deep crisis . Social media acts as an important medium to create awareness during any crisis and its each individual responsibility to understand the situation and share the content . People should avoid forwarding rumors and show bit of sensitivity towards others . Thanks for highlighting these points . Do take care of yourself and stay safe .
Hi Mike, welcome to Inspire To Thrive. Thank you. Yes, I’m surprised some are still posting like nothing is going on in the world 🙁 I do think sharing humorous things is good as many need relief from the news too, as long as they are done in good taste. Great point about sharing rumors – only share very trusted sources which can be tricky today. You are most welcome. Stay well and be safe Mike.
Thanks for coming by here.
Hi Lisa, you have some great tips here in this post! I especially like the one about heart warming stories. I think it’s smart to balance useful information regarding the crisis, but to NOT overwhelm folks. They hear enough through radio, television and social media to create anxiety. I like to also post some levity kind of things, like silly videos with kids and animals. It seems trite, but alot of people appreciate them, it brightens their mood. My favorite post was one the other day with 2 toddlers covered in green paint, and the caption read “How’s your quarantine going?” LOL
Hi Mary, thank you. Welcome to Inspire To Thrive. I’ve been noticing more and more people are being overwhelmed with more news coming out fast and furious and the longer this crisis goes on. Excellent point!
People do need to laugh and funny posts are doing very well at this current time. I’ve also noticed less and less activity on Instagram and more on Twitter and Facebook. And email! Thank you for coming by and your valuable comment. Do take care and be safe Mary!
Very informative post. Yes you are correct when we are in deep crisis, Become Informative as Related to Your Business or Niche.
Hi Rakesh, thank you and welcome to Inspire To Thrive. I was thinking more about this yesterday on my walk – I think we should always become informative as related to your business/niche all the time. We are just more sensitive to it today with this pandemic crisis Thank and stay safe!
Thank you Lisa for recommending our tool!
All the very best from #TeamBrand24 – stay safe and take care! 🙂
You are most welcome Kalina. You as well, stay safe and healthy!
Wonderful post. We are really in a deep crisis as this pandemic is spreading rapidly across the globe. There are many rumors spreading on the social media about this but we need to aware of the facts and don’t get panic with it. Sharing relevant information can be so helpful. People need to be calm and alert when a big crisis hits. Great Post. Take care and stay safe.