#marketing

give freebies

Should You Hand Out Freebies To Customers Ever?

Most companies want to treat their customers well. They know that if they keep people on their side, they’ll stick with them longer and be more loyal. Companies wonder if they should hand out freebies. You can’t just reward people who don’t pay you, though. Doing that would herald the start of a dysfunctional relationship. […]

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online ads

6 Digital Marketing Trends of 2024 You Can’t Ignore

Digital marketing trends have changed as many people are bombarded with ads everywhere today. Experts have estimated that the average person is exposed to between 6,000 and 10,000 advertisements per day. How can your small business stand out when every potential customer is being bombarded with marketing messages? It turns out there might be some clues hiding

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marketing operations

The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is

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