7 Reasons Why People Have Stopped Reading Your Blog Posts

Why People Stopped Reading Your Blog Posts

Other people seem to make blogging look easy.

When visiting their blog sites, you might be blown away by the quality of posts they have written. You might be taken aback at the number of comments that their blog posts have received.

Take for example Enchanting Marketing. Henneke always has over 30 comments per blog post, sometimes even over 100 comments. I’m always amazed when I go visit and read her blog.

And when you’re on social media, you might be overwhelmed with the number of shares that other people’s blog posts have been granted.

And then you return to your blog. You notice the empty comments page. You look at the low numbers on the hit counter.

And you ask yourself why. Why are people not reading my blog posts?

Well, there may be some very good reasons why.

#1: You aren’t appealing to your audience

If your website has a specific purpose, your blog posts should reflect that focus. So, if you are running a parenting blog, for example, you should create posts that parents would want to read.

Or if you are writing a blog that covers a particular type of hobby, you should create posts that will appeal to the relevant hobbyists. If you veer off course too many times you no longer give people a reason to return to your blog, because you would have fallen out of line with their main topics of interest.

So, think about who your target audience is. Remind yourself of the reasons why they would visit your blog in the first place.

Consider what you might do to appeal to their core interests. And then provide the blog posts to match.

#2: You have stopped communicating with your readers

To be a successful blogger, you need to do more than write brilliant blog posts. You need to build a relationship with your readers, because if you do, they will a) return to your blog, and b) share your blog posts with others.

So, when you receive a comment, leave a thank you, as this will show the reader that they have been appreciated. Answer any questions they have in response to your posts. And ask them to give you ideas on the types of post they would like to read. 

And if you have the email addresses or social networking details of your readers, get in contact with them. Send them a link to your latest blog posts. And engage in conversations with them.

As this way, you will encourage them to read your posts again, and they might stick around for longer. Otherwise, you will notice they have stopped reading your blog posts.

#3: Your blog posts are infrequent

You don’t necessarily need to write blog posts every day. However, you should try to post at least one or two weekly. This way, people will have a reason to return to your blog, and they won’t assume you have given up on your readers.

If you’re busy, and if you can’t find the time to update your blog regularly, find guest bloggers for your site.

There are all kinds of sites available where people like yourself can appeal for freelance writers, so have a look online. You might want to get in touch with other bloggers too and ask them to guest blog for you, especially if you know they will add value to your readers.

Or, you could also add a ‘write for us’ link to your site, as people would then know that writing opportunities are available on your site.

#4: Your blog is no longer showing up on Google’s top pages

Have you Googled your blog recently? If you have, and if it isn’t ranking very highly, this could be the reason why people have stopped visiting your blog.

Generally speaking, people are unlikely to scroll past the second or third page on Google’s search listings, so if your blog is out of sight, now might be the time to improve your SEO.

Check out our SEO checklist for higher rankings, and to improve your chances of appearing on the top pages, outsource your SEO to services akin to RSM Marketing.

When you have regained your place at the top of Google’s search engine, you will stand apart from the hundreds of other blogs that are cluttering up Google’s search pages. 

#5: You are focusing too much on product promotion

There is nothing inherently wrong with promoting products through your blog post. Be they your own products or those sold by other companies, you can make money from blogging if you advertise a little.

However, you don’t want to overdo it. If your readers assume you are more interested in making money than actually informing and entertaining them, they might tire of your blog. And then head elsewhere for their article needs.

So, make money by all means. But ensure your blog primarily serves the need of your reader and not the needs of your bank balance.

#6: Your blog posts lack personality

Don’t be boring! If your blog posts are made up of statistics, cold facts, and adverts for products, your readers might quickly lose interest. To engage better with your readers, you need to develop a winning blog personality.

Add humor, give your personal opinion on the subjects you write about, and talk directly to the reader from a first-person rather than a third-person perspective. 

 

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You see, your readers can pick up facts anywhere. They can research statistics in their own time. What they can’t do elsewhere is get a taste of who you are, so infuse every blog post with your own personal style, opinion, and creativity. Ryan Biddulph from Blogging From Paradise is a master at this! You will definitely get to know who Ryan is after reading several of his blog posts.

When the reader forms a bond with your writing, they will form a bond with you. If there is no bond formed this is a big reason why people have stopped reading your blog posts.

#7: Your blog posts are hard to read

It might be that the font is too small. The page background might make your text unreadable. Your posts could be littered with spelling and grammatical mistakes. 

And there could be pop-ups appearing over the page on a frequent basis. These can be especially annoying on mobile devices.

These issues will irritate your readers and cause them to say goodbye to your blog forever, so alter your web design if necessary, and use tools such as Grammarly to help you avoid any mistakes with your vocabulary.  

Finally why they have stopped reading your blog posts

I probably haven’t covered every reason here, but take note of what I have said, and follow the suggestions. If your readership starts to grow, then great. But if not, continue your research around our blog and elsewhere online. Then, look for other ways to improve your blog posts. Once you do, you will become a top notch blogger who will be read by many.

I wish you every success with your blogging. Have you been guilty of any of these above points? What are you working to improve your blog?

I’d love to know more in the comments below.

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Lisa

Owner at Inspire To Thrive, Inc.

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?

She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.

You can purchase her eBook about Twitter on Amazon.

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