Today, opening an e-commerce site is quite simple. But you cannot say exactly the same when it comes to maximizing profit. That’s why these 5 eCommerce tips will help guide you along.
The introduction of easy-to-use platforms, such as Shopify, has made creating online shops accessible to everyone. But just creating a website is not enough to generate profit.
Through these tips, you will learn five smart tactics to boost your business.
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5 Tips to Increase Sales
Here are 5 practical eCommerce site tips that can make a difference. These 5 tips will help you increase sales on your eCommerce website and improve your site’s conversion rate.
1. Increase Trust In the E-commerce Site’s Funnel
The typical customer of an e-commerce site sees an advertisement and visits the online shop. Next, they choose a product, add it to the cart, and then check out.
This is called a funnel, which is the process users go through to complete a transaction. They then become customers. Increasing people’s trust at every step of the funnel will help increase your conversions.
As for the product page, the first trick is to include one or more reviews of the item displayed. Showing other users’ opinions will provide social proof.
This proof will increase confidence in your brand and products. It is no coincidence that most people consult online reviews before buying something.
Another step is to install a live chat on your e-commerce business website. The vast majority of users prefer it over other forms of contact.
More so because it allows them to receive quick answers. Quality customer care is essential for building trust with your audience.
Users also appreciate trust badges and security certificates with the SSL protocol (I use and recommend this free SSL service). Most of them won’t complete the purchase process if they have concerns about payment security.
eCommerce Site Tips: Testimonials Help
Finally, it can be helpful to have one or more testimonials on the checkout page. Just like trust badges, they reassure visitors of an eCommerce and persuade them to buy.
A smart way to gather new testimonials is to ask specific questions.
Ask “What did you particularly like to buy from us?” or “Was it comforting enough to buy from us?”.
2. Make the Checkout Easier for eCommerce Site
The 2nd eCommerce biz tip is to make your checkout easier! By “easier,” I mean an intuitive checkout that requires the fewest possible actions.
For example, you can consider removing the registration requirement for customers. The possibility of buying as a guest not only speeds up the process a lot but also strongly encourages purchase.
Having many fields to fill out negatively affects users. Therefore, limit the checkout process to essential data and help your users.
For example, providing a button that automatically matches the shipping address with the billing address. Or including a dynamic drop-down menu to help mitigate the problem.
eCommerce Site: Credit Cards
Be sure to include any credit cards in the payment process. Additionally, consider adding PayPal, Payoneer, or even Bitcoin. You may also want to accept wire transfers.
This gives your customers a wide range of alternatives to choosing their favorite payment method.
Accepting credit cards anywhere and at any time is not only the prerogative of your e-commerce. Make it available for your offline store as well.
The new Shopify technology makes it easy to sell your products and accept payments on any device while automatically updating your inventory, orders, and customer data.
3. Use Email Marketing as Part of Your eCommerce Marketing Tips
Using email marketing correctly can still have a significant impact on your eCommerce sales. To start building your mailing list, begin with the addresses of those who have already made at least one purchase.
To collect new ones, a strategy could be to offer advantages. Or coupons could be used for specific products by anyone who provides their contact information.
Once the list is created, it will be useful for communicating special offers. These lists can also be used to propose cross-selling. This powerful marketing technique involves suggesting a different product to a customer.
Therefore, it is in some way connected to what he is buying or has already bought.
Proposing a printer to those who bought a PC, or the option of renting a car to those who are booking a seat on an air flight. Alternatively, with upselling, you can offer the customer an expansion or a higher-level version of the product already purchased.
Email marketing is particularly effective for promoting seasonal or occasional offers, such as holiday promotions. Depending on the market sector, special prices can also be created each time.
For example, to celebrate a company accomplishment or to pay homage to the best customers.
Mail Chimp
If you are just starting out to build a mailing list, you can use MailChimp. Their “forever free” plan allows you to have up to 2,000 subscribers across all lists in your account.
With MailChimp, you can send up to 12,000 emails per month.
Of course, there are other platforms, like Mailchimp, that are as good or even better, and I encourage you to take your time to check them out before you make your choice.
But if you’re having a hard time with this, just go with Mailchimp. It just works.
4. Improve the Presentation of Your E-commerce Site’s Products
A good presentation of the products you sell is a key part of your operations. In many cases, what people buy is not just the product but the benefits it can bring.
Be sure to add images with excellent resolution. It is also advisable to choose a white background, a significant frame of the object, and appropriate lighting. If the type of product allows it or even requires it, a video could be more functional than an image.
Using video can show the characteristics of what is offered.
The text of the description plays a crucial role. Content must be written in a clear, fluid, and persuasive manner. Identifying yourself as a potential client. This will help you choose the most suitable words to answer your audience’s questions.
It is easy to see that certain product characteristics will be perceived as more attractive than others.
If you need help with graphics for your products or website, try Canva. Having fun graphics will surely get you more social shares!
eCommerce Website: Pages
To optimize your eCommerce pages for humans and for search engines, you can use an SEO plugin like Yoast. It will help you rank higher on Google and Bing for your online store. (Also on social networks, such as the popular Pinterest).
It will also help you get more clients by making your products stand out in the search results. Thus, it will improve your sales by optimizing your product pages. This is one of the important eCommerce tips you can implement today.
5. Leverage Upselling is a Major Key in an e-Commerce Site
The final eCommerce tip is to leverage upselling. With any upselling, you can invite the customer to buy an improved or more accessorized version of the product.
According to a study conducted by Predictive Intent, upsells are worth 20 times more than cross-sells.
Upselling involves suggesting to the user the latest version of the product they want to buy. Show it as an option! When upselling is accompanied by the right information, it is the most effective method to increase sales.
It can also work to present a strongly positive review of the superior product. Or the possibility of comparing the two product descriptions.
A recommended tool is Product Upsell, an app that offers your customers relevant add-ons or upgraded products based on cart content, total spend, or a combination of these factors.
Bonus eCommerce Site Tips: Use AI Tools
Don’t be afraid to use AI for your e-Commerce business. AI tools can completely change how you run your eCommerce site, especially when it comes to customer experience.
Want to offer custom product recommendations? AI can analyze shopping behavior and suggest items your customers are most likely to buy.
Tired of manually handling support? Set up a chatbot to answer FAQs or even guide people through their purchase on your e-commerce sites.
Even tasks like managing inventory or fine-tuning pricing can be optimized with AI tools that track trends in real-time. The best part? AI doesn’t just save time—it helps you make smarter decisions based on data, not guesswork.
If you’re serious about scaling your online presence, it’s time to explore how AI fits into your eCommerce biz strategy.
Conclusion: E-commerce Sites To Inspire You To Thrive Online
Wrapping up, thriving in e-commerce websites comes down to smart strategies and consistent effort. Focus on building a user-friendly site, crafting clear product descriptions, and offering fast, reliable shipping.
Use the right social media and email marketing to connect with customers and drive repeat sales. Analyze your data often to find what’s working and where to improve.
Keep an eye on trends but stay true to your brand. Small tweaks can lead to big results, so don’t stop testing and learning.
Ready to take the next step? Start applying these eCommerce biz tips today. Your growth starts with action.
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Usually i never comment on blogs but your articles is so convincing that i never stop my self to say something about it you’re doing a great article keep it up
Awesome, John!
That was a very informative read. Must appreciate how well you have simplified the concept for every type of reader.
Thanks for the nice comment, Asmat.
Glad you liked my contribution at Lisa’s place.
thanks for sharing information it is easy to understood
Thanks for the positive feedback, Rajat.
Hello
Erik and Lisa,
All your tips to increase the sales of eCommerce will be very useful to every eCommerce store. At the beginning running eCommerce store can be a little bit hard and there are many things to do to get better results. The points listed in this post for eCommerce are very effective to increase sales.
Thanks for sharing. I will share this post on my social media accounts.
Have a great day ahead.
Praveen verma
There’s plenty of tools you can use to power up an eCommerce, Praveen.
To increase engagement, or interaction. At the end, it’s all about user experience.
Smart tips Erik.
Checkout has to be really easy. This is why I use Selz and Amazon. Whether you use a number of different credit cards or other channels you are good to go on either network. Nothing worse than wanting to pull the trigger and not having a quick process for buying; this turns off potential customers.
Go with trusted platforms to boost sales and to gain customer trust too.
Thanks much for sharing dude and thanks Lisa for sharing your blog.
Ryan
Ryan, is Selz with the book that you buy right off your site? That was easy to use ? I like when you can use PayPal or credit card, having the option is nice. Thanks for coming by Ryan. Have a good weekend.
That’s right, Ryan.
Make it easy and quickly accessible. Cross-selling and upselling are smart marketing strateges to boost up sales.