Since I published my first article on Ground News, where I discussed the platform and its role as a strategic marketing intelligence tool for marketers, bloggers, and journalists, I have received many questions across my blog, social media, and communities. One specific question has been asked repeatedly, in various ways, across different platforms. Are Ground News premium packages worth the price?
I addressed that question in this article.
TL;DR Summary
- Ground News is a strategic intelligence tool that counters biased information, enhancing your news research whether you’re a reader, blogger, marketer, or journalist.
- It protects you from information bubbles caused by personalization by making it easy and quick to access news from media outlets with opposing political views.
- The platform provides an excellent user experience, and according to reviews across TrustPilot and online tech communities, the customer service is exceptional.
- Ground News’ premium packages are affordable and valuable for readers, bloggers, marketers, and journalists who feel blindsided and overwhelmed by biased information.
Table of Contents
Ground News is a Strategic Intelligence Tool against Biased Information
I consider Ground News one of the most trustworthy, neutral, nonpartisan, reliable, unbiased, objective, truth-seeking, truthful, uncensored, and comprehensive news sources. It provides the broadest and most honest view of news in the US and around the world.
Media bias has been a significant issue in various countries for decades, especially in politics and related niches. It can be tricky, manifest in many ways, and influence how one thinks, feels, reacts, and approaches matters.
Although the influence of bias may be minor for everyday readers, it remains a major concern for marketers and bloggers responsible for reporting objective information from neutral perspectives.
Keep in mind that humans are naturally biased, but they control the news. So, your best chance to get a clear picture of a news story is to read from multiple sources, covering the left, right, and center viewpoints.
Eventually, a clear picture of the story will emerge, from which you can draw accurate inferences and report objectively.
Even when many argue that no unbiased news source exists, readers need to recognize biases and read stories from different viewpoints. Ground News provides this access to balanced information, which is essential because a single-sided perspective can influence reporters’ word choices and affect readers’ perceptions.
This is particularly crucial today, where organizations use the media to shape narratives on different hot topics.
As one community member put it:
Ground News Protects You from Biased Information Bubbles
As I explained in this detailed article, Ground News helps readers quickly compare news from around the world according to political leanings and biases.
The platform gathers news from over 50,000 sources worldwide and shows how media agencies cover news across different topics, highlighting media bias and offering a more nuanced and comprehensive understanding of global events and local events across diverse niches.
These sources also have metrics on political bias, reliability, and ownership, helping you easily sift through the noise and get factual information.
Suppose you’re used to reading news from certain outlets with a specific political leaning. You’ll continue to get reports that match that leaning.
If you choose to explore how other outlets with opposing viewpoints are reporting the news, you’ll need to do extensive research beyond your usual sources. Ground News consolidates all you need in one place.
All you have to do is click and read. A time saver for news researchers.
I searched tech communities like Reddit, Techlore, etc., where people have different opinions on how Ground News helps them.
For some, it gives them a quick understanding of biases at play for a particular news story.
How to Use the Ground News Pro App
Downloading and using the Ground News app is easy. It’s available on the Google Play Store or Apple App Store and is designed to be user-friendly and intuitive.
If you haven’t read my extensive article on the topic yet and/or would prefer to learn how to use the Ground News app via video, I made this video for you:
What are People Saying about Ground News? Is it Worth the Money?
Short answer? Yes.
Like most smart tech product users, when I want to pay for any solution, I visit top tech review sites to read what users say about the product.
According to David Williams, a TrustPilot user, Ground News makes it incredibly easy to see which organizations are owned by whom and where their slant comes from.
The review also highlighted how interesting it is for the platform to help detect which news items are amplified and ignored by particular political leanings.
Another user, YAS, pinpointed Ground News as the only sensible way to stay updated on news today, the perfect answer to increasing concerns about information on social media.
Ground News’ customer support was heavily emphasized, as many users highlighted a wonderful experience both while using the app and engaging with the customer service department. I’m big on customer experience, so I value any brand that delivers an optimal experience.
Different Ground News Subscription Packages Available
Ground News offers different subscription packages that are suitable for everyone and according to their needs. There is the;
- Ground News Pro package
- Ground News Premium package and
- Ground News Vantage package.
- Ground News Group Subscription
Ground News Pro Package
The Ground News Pro package is the essential package, designed to help you get clarity. It empowers you to be informed in minutes by comparing headlines from various news outlets.
With this package, you stay updated with a balanced perspective of what’s hot in the news, feeling more informed than ever.
The Ground News Pro package costs $0.83 per month, billed as $9.99/year.
Ground News Premium Package
The Ground News Premium package is the most popular, structured to help users rise above the noise. It’s for dedicated readers who want to dive deeper into news information.
This premium subscription helps you rise above misleading narratives and sensational reporting while saving time and energy.
The Ground News premium package costs just $2.49 monthly, billed as $29.99 per year. This cost-effective package ensures you get the most out of your news consumption.
Ground News Vantage Package
The Ground News Vantage Package, the best value package, offers a 40% discount and provides a comprehensive view of information. This package is a strategic tool for content research, helping you challenge simple narratives and take control of your news diet with a custom dashboard that reveals what you’re reading and missing.
Its cost-effectiveness makes it an attractive option for budget-conscious readers and news researchers.
Ground News Group Subscription
Ground News also offers a group subscription, which enables users to save up to 50%. This cost-effective solution is suitable for small communities, organizations, or institutions and applies to up to 50 people.
I highly recommend this package for educators teaching media literacy, managers who want to ensure their team has access to unbiased information, and small groups passionate about factual information.
Note that group subscriptions for 2-9 users are discounted by 40%, and orders of 10 users or more are discounted by 50%. Licensing is also available for groups larger than 50 users at an affordable custom price.
Ground News Features I Love the Most
Although I find many Ground News features amazing as a marketer, a few stand out as strategic for what I do.
Source Comparison
Ground News helps you compare news from different sources, giving you a complete perspective on a topic.
Although Ground News isn’t the first app to label news sources as ‘left,’ ‘right,’ and ‘center,’ it has an additional function of allowing you to group your selection of news by clicking on these labels and giving an AI-generated summary under the label.
These summaries help you get a big picture overview of various narratives of the same news item, and are a time saver.
Blindspot Reports
This is a key feature of Ground News; you’ll find it on the top menu bar. The Blindspot helps you identify stories underreported by one side of the political spectrum.
It’s one of my favorite features because it helps me discover parts of a news update I’m missing out on, giving me more balanced information.
For instance, stories appearing in the Blindspot ‘For the Right’ include those that do not favor a conservative POV, which tends to be underreported by conservative media.
Coverage Reports
Another notable feature is the coverage analysis. This feature allows you to organize the information you have access to. For example, you can sort by location to find breaking news from a specific area.
This is useful for marketers and bloggers sharing news from a particular locality. Ground News helps you evaluate local news sources covering a story, highlighting geographical distribution and political bias.
In addition to sorting information by locality, you can sort your articles according to free and paid articles, factuality rating, recency, bias level, etc.
Using the right filters gives you precise information according to your preference. Some people are unfamiliar with using this feature and give up on the platform.
This review from TrustPilot is a typical example.
Personalization and Alerts
This fantastic feature of Ground News makes it worth your money. You can personalize your news feed and set alerts for topics of interest in the ‘For You’ tab.
This makes it easy for you to keep track of information that matters to you, and you become the first to get updates when news breaks in the target niche.
More Ground News Features
This table shows an extended list of features of different Ground News packages, highlighting what’s included in each.
| Features | Vantage | Premium | Pro |
| Compares articles from +50,000 news sources | Yes | Yes | Yes |
| Media bias ratings | Yes | Yes | Yes |
| Save articles for later | Yes | Yes | Yes |
| Factuality scores for publishers | Yes | Yes | No |
| Burst your bubble newsletter | Yes | Yes | No |
| Ownership data for publishers | Yes | No | No |
| Personalized news feed | Unlimited interests | Unlimited interests | 100 interests |
| Blindspot feed | Unlimited stories | Unlimited stories | 10 daily stories |
| My news bias | Unlimited access | Limited access | Limited access |
My Verdict on whether Ground News Premium Packages are Worth the Price
According to Jonathan Albright, the Director of the Digital Forensics Initiative at the Tow Center for Digital Journalism:
“Today, there are countless apps claiming to offer background on news sources and compare #mediabias and target audiences. In my experience, few come close to Ground News’s interface, visual design aesthetic, and the excellent Blindspot report.”
In my opinion, Ground News greatly helps readers, journalists, marketers, and local business owners. It saves time spent surfing the internet for different versions of the news to get clarity.
For readers and marketers/bloggers, it enables you to suspend judgment upon reading the news instead of offering commentary in line with your existing views too quickly, to detrimental effects. It helps you see two sides of a coin, make better decisions, and discuss topics with better insights.
For journalists, it helps spot underreported stories, especially in remote localities. It also gives you sites to visit to view news from different political perspectives. It makes your reportage richer with information down to the granular level.
Ground News’ premium packages are worth it if you feel blindsided by biased information as a reader, blogger, marketer, or journalist. Ground News pricing packages are also very affordable.
If you use Ground News or have used it in the past, I’d love to hear your thoughts on the platform in the comments.
Frequently Asked Questions about Ground News Subscription Packages
Currently, Ground News doesn’t offer family sharing plans on any of its subscription tiers. However, you can contact the team to request the feature.
Yes. After you purchase one full-priced subscription, you are qualified to gift up to three additional subscriptions at 50% off. The pricing page has more about the Ground News gifting package.
Yes. If you have purchased your subscription, you can access your subscription features on any device by signing in with your subscribed Ground News account.
She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.
Lisa helps her clients with social media, email marketing and some SEO.
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