5 Evergreen SEO Tips to Drive An Avalanche of Search Engine Traffic to Your Websites

Evergreen SEO Tips

Using evergreen SEO tips from day one is smart. Starting a website is easy but attracting more search engine traffic is not.

In fact, creating a website is a long term commitment. You can’t publish 10 or 20 blog posts and wait for an avalanche of organic traffic to your sites. It won’t really help.

If you don’t update your blog or website regularly, you won’t be able to build a profitable website. It’s as simple as that.

That being said, here are 5 evergreen SEO tips you can use to skyrocket your website’s search engine traffic in 2018 and beyond.

Evergreen SEO tips

Starting a website is easy but attracting more search engine traffic is not. #SEOtalk Click To Tweet

How to Drive An Avalanche of Organic Traffic to Your Website

#1. Optimizing Old Posts to Bring More Search Traffic

Creating new content is not easy. It takes a lot of time. At an average, creating a 2,000 word article takes at least 4 to 6 hours depending upon the topic you write.

Therefore, the smartest thing you can do is to update your old blog posts. Next, optimize them for search engines to attract more visitors from search.

If you’re wondering about how you can optimize your old content that sparks a flurry of comments, brings a ton of social shares and attracts a lot of search engine visitors to your site, use the following tips.

So the smartest thing you can do is to update your old blog posts. Next, optimize them for search engines to attract more visitors from search. #bloggingtips Click To Tweet

Find and Insert Relevant Keywords

The best way to bring more search traffic to your old blog posts is to perform keyword research to find highly relevant keywords. Next, insert them within your content. Improve your headlines, add more images or videos and make sure to include your newly found keywords properly throughout your content,

Ask yourself these questions while updating your old content

  • Are there any words I can take out from my old blog posts? If yes, cut them out ruthlessly.
  • Have I provided my customers and target audience the best information I possibly can? If not, provide more useful information.
  • Is it complete and informative? If not, keep working on it.

Do Proper On Page Optimization

On page SEO is one of the most important SEO factors when it comes to increasing search traffic to your old content. Here are some of the places where you can insert your primary and secondary keywords.

  • Title
  • Meta description
  • Image alt tags
  • Subheadings such as h2 and h3

If you’re a WordPress user, make sure to install a free plugin called WordPress SEO by Yoast which helps you easily optimize your blog posts for your target keywords.

#2. Always Analyze and Optimize Your Website Loading Times

Whether you know it or not, pagespeed is a ranking factor in Google’s mobile-first index. If you want to attract more search traffic to your sites, make your website mobile-friendly.

website loading time

Spy on your website loading times to improve your website speed and overall performance.

You can use tools like Google PageSpeed insights to find out how fast your website is loading. It also shows you how to fix your website performance related issues to improve your website speed and loading times. Finally, be sure your internet speed is super fast too! 

Whether you know it or not, pagespeed is a ranking factor in Google's mobile-first index. If you want to attract more search traffic to your sites, make your website mobile-friendly. #SEOtips Click To Tweet

Here are some of the ways to speed up your website loading times.

Use a good hosting company: No matter what blogging platform you’re using, make sure to use a reliable, secure and fastest web hosting environment. Hosting plays a huge role that affects your website loading times and performance.

Use a CDN: A content delivery network (CDN) is simply a network of distributed edge servers which accelerates your content around the world to provide fastest loading experience to your website visitors no matter where they are.

Optimize images: Most people ignore optimizing their images. If you’re using too many images without actually compressing their sizes, it creates burden on your hosting servers and affects your overall page loading times. You can use tools like Smush.it to easily optimize all your images and improve the website loading times drastically.

#3. Attract Inbound Links from Authority Blogs

Did you know why few websites always get 1st page rankings on search engines like Google? They attract a ton of backlinks.

Hands down, quality backlinks bring you more search engine traffic. But you can’t simply create a ton of spun articles, buy cheap links from Fiverr, spam other people’s emails to attract inbound links to your website.

Be Sure to Keep Evergreen SEO Tips in Mind Here!

You need to find the RIGHT ways to build high quality and authoritative links if you want to improve your website’s backlink profile in this post Penguin era. That being said, here are some of the proven ways to attract highly relevant and quality links from authority sites.

Use the Skyscraper technique: Skyscraper technique is the term coined by SEO expert Brian Dean from Backlinko which quickly became one of the favorite link building strategies for most bloggers and SEOs.

It involves in 3 simple steps where you first find top performing content in your industry, create 10x content around it and promote it to the right people to create more buzz online. If you want to get more out of it, you can use this beginner’s guide to skyscraper technique to attract more links with your content.

Skyscraper technique is the term coined by SEO expert Brian Dean from Backlinko which quickly became one of the favorite link building strategies for most bloggers and SEOs. #SEOtalk Click To Tweet

More Evergreen SEO Tips In Mind

Attract links from authority sites using the broken link building strategy: Broken link building strategy is nothing new to the world of SEO and it is still one of the most effective strategies to attract links from authority sites in your industry.

You can use tools like Link Assistant, Broken Link Checker etc to easily find a list of all the broken links of any site and connect with those bloggers to replace them with your own blog links. Just make sure they are all relevant to their website’s content.

Reach out to blogs that do weekly roundups: There are so many blogs in almost every industry which are creating weekly roundup posts where they usually share the best content with their audience (by linking out to other sites).

So your job is to find out a list of all the relevant blogs in your industry which are doing weekly roundups and connect with those bloggers to get links to your site.

#4. Target Long Tail Keywords

Long tail keywords are the wave of the future. Long tail keywords are great for two reasons;

  • They are easier to rank for
  • They send you highly qualified visitors from search engines (people who use long tail keywords while searching are tend to mostly buy online)

Long tail keywords usually contain 3 or more keywords.

For example “best fitness apps for teenagers” is a 5 word long tail keyword which is easier to rank for when compared to a short tail keyword like “fitness apps”.

long tail keywords

If you’re wondering about how you can come up with better long tail keywords to increase your organic traffic, here are few tips for you.

SEO Tools Are Key For Top Notch SEO

Get access to the right tools: Instead of using tools like Keyword Planner, you can get access to tools like SEMrush, Ahrefs, LSI Graph etc for finding better long tail keywords that are highly profitable in your industry.

The problem with most free tools like Keyword Planner is that they won’t give you accurate data such as search volume, related keyword ideas, competitor data etc. That’s why spending money on tools like SEMrush can be really helpful for long tail keyword research.

Ubersuggest is another incredible tool where you can get access to everything from head terms to long tail keyword phrases. You’ll get hundreds of suggestions from Ubersuggest free keyword tool where you can get all the information like search volume, competition and even seasonal trends for each keyword you are looking for.

Always pick low competition keywords: Don’t aim for broad keyword ideas with high search volume. It’s really difficult for you to get first page rankings and drive an avalanche of search engine traffic to your websites by targeting high competitive keywords.

As a rule of thumb, pick keywords with the search volume below 1000 monthly searches. Hence, you can rank easily even if you’ve a new website. Just make sure to keep an eye on important metrics like CPC, Search Volume, Search volume in past 12 months. Also competition of the keyword is important if you want to find profitable keywords.

Use Google autosuggest: Google Suggest is probably one of the easiest ways to find long tail keywords. It gives you keyword ideas that most of your target audience are typing on Google search. Q

Quick Evergreen SEO Tip

If you really want to get more out of long tail keyword SEO strategy, focus on finding multiple long tail keywords to target within your content. Instead of focusing on just 2 to 3 highly competitive relevant keywords, come up with dozens of easy to rank for long tail keywords. Just make sure they are relevant to the context.

#5. Simply Create Better Content for Evergreen SEO

Creating great content is the most effective way to generate leads and organic traffic to your sites. Most B2B companies create blogs just for one thing: to generate quality leads.

Instead of writing generating content, make sure to create content that educates your customers and target audience so they’ll listen to you. Once you’ve got their attention, it becomes easier for you to sell your products, service or literally anything online.

Here are few ways you can create great content that naturally attracts more links, organic traffic and social shares.

Create powerful headlines: Brian Clark from Copyblogger says “80% of people will read your headlines. But only 20% of those people will read the rest of your content”. If you really want to create better content, focus on creating magnetic headlines. You can use tools like Portent title generator tool, Hubspot headline analyzer and so on to come up with click-worthy headlines.

Create actionable content: Don’t create content sharing all the tips and techniques under the sun. Instead create actionable content where your target audience can implement few things immediately after reading your content. Remember that, most people read blogs to get answers and find solutions to their problems.

Remember that, most people read blogs to get answers and find solutions to their problems. #SEOtips Click To Tweet

More Ways to Create Better Content

Learn the art of storytelling: Tell stories while creating content. Stories go viral. You can start your introduction with a story you know. Or share your personal experiences to instantly grab your audience’s attention.

storytelling

Keep updating your posts: Whether you’re writing product reviews, sponsored pages, landing pages or any important pages, make sure to tweak them continuously with more updated information. Add images, use better headlines, insert relevant keywords, links and more. Hence, these are a must if you really want to bring more organic traffic to your most important pages on your website. By updating your content is becomes evergreen SEO instead of old content with no SEO value.

Final Thoughts on Evergreen SEO 

SEO is constantly changing. Gone are the days where you can get first page rankings by keyword stuffing, spinning articles, creating doorway pages etc. Google is getting smarter each day. Google is introducing a ton of new algorithms to give better experience to the users.

So you need to find and use the RIGHT evergreen SEO  techniques such as creating long form of content. And of course, attracting quality backlinks and so on, to increase organic traffic to your sites.

Google is getting smarter each day. Google is introducing a ton of new algorithms to give better experience to the users. #SEOtalk Click To Tweet

Finally, let me know if you’ve anymore evergreen SEO tips in your mind to add by leaving a comment below.

lead generation machine

Anil Agarwal is the guy behind Bloggerspassion.com blog where he is helping his blog readers in taking their websites and blogs traffic and revenue to the next level. He recently started a web hosting project at HostingMonks.com.

  • Hi Anil Agarwal
    Such an amazing post, I really appreciate your great effort in this article, and your telling Commandments are awesome, I’ve been working on SEO for the last 1 year. I knew about these things already, but now it can be more clear. I just tested during reading your article and “#4. Target Long Tail Keywords” is great
    Thank you for sharing This valuable Post.

  • Hi Anil,
    These are some really good tips. From the beginning, I started a new website which I thought about keeping traffic from different sources.
    But I have a question when I put an infographic on my blog post, its increase my page load time(4 sec to 6 sec). So should I use Infographic?
    Because as you said above page speed is a ranking factor.

  • SEMrush and Ahrefs are awesome! I would have a subscription to both if they weren’t so pricey. I also love using the Chrome extension Keywords Everywhere.

    • Hi Holly, I agree with you. I wish they had a smaller price point than $99 per month. I also like Ubersuggest keyword tool by Neil Patel. Thanks for coming by and have a great rest of the weekend Holly 🙂

  • Hi Anil, you could never be more correct about the subject. SEO and traffic are like bread and peanut butter, they go hand-in-hand. And to improve your SEO strategy and drive massive traffic, you need to conduct keyword research to find the right keywords. I love the ideas of repurposing old content because it helps you create terrific blog content that can easily rank on page one of Google. This step enables you add relevant/LSI keywords in strategy places in your existing content, and at the same time increase the length of your blog post, as Google now loves long-form content, which is also a remarkable way to attract more readers.

    Thanks for sharing, Anil, and thank you too, Lisa!

    • Hi Moss, true that.

      Keyword research is the stepping stone to your SEO success. Unfortunately most people do it all wrong: either they don’t do it at all or target too broad keyword ideas.

      It’s always better to focus on low volume keywords (below 500 monthly searches) and use accurate tools like SEMrush, Ahrefs for finding excellent keyword ideas so you can increase your search traffic.

      Thanks for stopping by!

  • This is an awesome guide Anil. SEO is changing with every Google update, but the core SEO tactics are always there. One must understand these core tips so that one can stay for the long run on this blogging game. Many thanks for this wonderful guide, keep posting.

    • That’s true Santanu, SEO is changing constantly.

      That’s why you need to focus on “ever green SEO strategies” such as creating timeless content, focusing on readers, answers your audience questions through your content and so on.

  • Hello Anil,

    Great to see you here in Lisa’s Blog. I always love reading your articles specially on SEO. Its so helpful. You are absolutely right, If we do not update our blog regularly then we did not except any magic. We have to be consistent and providing quality content on our blog. Page loading is definitely important and I am always keep a close eye on my blog’s loading speed. Thanks for sharing these helpful SEO tips.

    -Vishwajeet

    • Hey Vishwajeet,

      Glad to read your comment. Thanks so much for the appreciation and I truly love sharing about SEO.

      Consistency is the key to blogging success. Just make sure to keep an eye on both people and search engines and work according. You can then reap the best rewards.

  • Hi Lisa, Thanks for sharing such a nice blog post. cleared my views about the keywords and it will definitely helpful for new bloggers like me to draft good content for my blog. Keep sharing the good work.

  • Hi
    Anil,
    You have provided great SEO tips. Happy to know that by optimizing old blog posts in a right way we can bring more search traffic. The tips you have mentioned here to optimize old blog posts are awesome. Yes, it is very difficult to always come with new content for blogs.

    Website loading times matter a lot and if your website takes more than 3 seconds to load then it is surely going to harm your SEO. Here, great to know about “Google page speed Insights” tool to check website loading speed. I am going to try this tool. Great tips from your side to speed up website loading times. Yes, images also affect page loading speed and we must make an effort to optimize image sizes for better website page loading speed.

    Backlinks are like a backbone of your website SEO. It helps in increasing website page rank high on search engines. There are many ways to create quality backlinks such as writing quality content, guest post, blog commenting and forum posting etc.

    Your SEO tips are very effective and I am sure by implementing these tips anybody can rank their website better on search engines. I am very happy to read this post and I have learned many new things about SEO.

    Thank you, lisa, for allowing Anil to share these great insights on your blog.

    Best wishes,
    Praveen Verma

    • Hi Praveen, thank you 🙂
      Oh yes, updating old blog posts does take time but should be worth it if done right in the end. I always keep on check my site’s speed too. You never know which plugins could update and with that slow the site down.
      Backlinks is one area I’ve also struggled in but will keep on going on and try to do more effectively.
      I’m so glad you liked Anil’s tips here at Inspire to Thrive. I appreciate your coming by and for your valued input on this one. Have a great day and rest of the week there Praveen!

    • Hi Praveen,

      Epic comment and I really appreciate it. As you said both website speed and backlinks are like a backbone of any website’s SEO. Couldn’t agree more.

      If you are not building links, you’re not going to get better search results. It’s as simple as that.

      Thanks for stopping by!

  • Hi Lisa,

    You have shared such an amazing post. You have shared things in detail which is so helpful for a new blogger like myself. Your suggestions for keyword searching and link building are gold.

    Thank you for sharing this lovely post. Hope to be back soon.

  • Hello Anil and Lisa,

    Such superlative article indeed. You have very well explained, what i like a lot is Skyscraper technique. It’s really effective to gain backlinks from authoritative sites, No doubt it takes some time but the result is really crazy.

    Thanks for sharing these tips.

    Regards
    Maria

    • Hi Maria, what happened to your gravatar? I recognized your name – otherwise this comment would have ended in my trash. Thank you. Yes, that skyscraper technique is great but like everything else that works it does take some time. Thanks for coming by Maria and have a great day!

  • Hi Lisa,

    Great Post! You have shared good information which is worth taking note of. I have been doing SEO of my website religiously however of late I have noticed that my load time has gone up a bit. Your post reminded me about it and I guess I need to work on it asap.

    Thank you for sharing this wonderful post. Have a great day. 🙂

    • Hi Sajid, thank you. Oh yes, people no longer want to wait for anything online or on their mobile. They will quickly move on to the next site. You are most welcome. Thanks for coming by and have a wonderful day 🙂

      • Hi Anil,

        I have been working on my images to make them bit lighter. You suggested Smush on your post. I am going to use that and see how it goes.

        Have a great weekend. 🙂

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