Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

instagram basics

Instagram Basics 101 – 9 Getting Started Tips For Instagram

Instagram is a whirlwind of updates and new features, making it tricky to keep up. But mastering the Instagram basics is a game of patience and practice. In this article, you’ll get a straightforward guide to the essential elements of Instagram, helping you navigate its changes with more confidence. If you cover all the points […]

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wix or wordpress

Wix Or WordPress – Which Website Builder Is Better For Bloggers?

Blogging has become a popular way to share one’s ideas and experiences with the world. However, creating a blog is not as simple as just writing a post and publishing it. Two of the most popular website builders for bloggers are Wix or WordPress. Both platforms have been around for a while, and each has

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how to mute on X

How To Mute Words On X And Avoid Being Muted From The Feed

X rolled out the mute button feature over 10 years ago, giving users more control over the content they see in their feeds. When someone mutes another user, they effectively turn that person’s tweets off in their feed. Learn how to mute words on X. Of course, blocking or unfollowing are also options for those

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link building benefits

Are Benefits Of Link Building Still A Google Ranking Factor?

Digital marketing is constantly evolving with new marketing techniques coming in, leaving out the old ones. Although, marketing methods such as video production, mobile marketing, and social media marketing have yielded businesses exploding revenues and lots of brand awareness.  But, do the benefits of link-building for SEO prove to be a highly effective marketing strategy still

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use AI today

10 Ways To Cautiously Use Use AI For Biz to Attract Customers

Artificial intelligence has become an increasingly popular tool for businesses to attract customers. Therefore cautiously use AI for business, as companies can improve their customer experience and engagement, ultimately leading to increased revenue but it may come with a cost. As the business landscape continues to change at an accelerated rate, those companies that understand

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shadownban

The Shadowban—What Is It and How To Avoid It On Social Media

If you’ve spent any time on social media, you’ve probably heard of the term “shadowban.” But what is a shadowban, really? In short, a shadowban is when a social media platform hides or deprioritizes a user from its site without that user’s knowledge. It could be an Instagram shadowban or on X Twitter. Usually, the

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marketing small business

How To Grow Your Small Business With Marketing – 5 Big Tips

Promoting the growth of a small business requires a tactical marketing approach. In this competitive market, it is important to understand the art of efficiently marketing your products or services. This maximizes growth potential and effectively reaches your intended audience. Here are tips on how to grow your small business with marketing. Why Marketing? Marketing

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the perfect business website

10 Elements To Design The Perfect Website for Your Business

Are you looking to design the perfect website for your business to sell products or services? Today, more than ever before, people are turning to the internet to research products, locate local businesses, and discover new services and opportunities. A successful business website is so important today! No small business is ever truly complete without

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