Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

branding is key to success

Why Your Branding Is Key to Your Success More Than Ever

Branding is key to your success today online and offline. With the complex world of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known,

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rank math vs yoast SEO plugins

Rank Math vs Yoast: Which WordPress SEO Plugin is the Best?

When it comes to WordPress SEO plugins, there’s no shortage of options, as many tools do the job well. However, the two that stand out with ease are Rank Math and Yoast. Which is better for you, Rank Maths vs. Yoast? Both SEO plugins offer powerful features and comprehensive solutions for optimizing your website for

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is Benable legit to make money online?

Is Benable Legit? Honest Review for Earning Extra Cash Online

Ever wish you could make extra money while shopping online—or simply by sharing cool products you already love? If you’ve thought about platforms like Benable but wondered “is Benable legit?”, you’re not alone. This guide will walk you through what Benable is, how it works, and whether it’s a worthwhile side hustle for your lifestyle.

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digital marketing strategies for business

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss

Most business owners know they need digital marketing. But fewer stop to ask if their digital marketing is actually working in service of their broader business strategy. A flashy Instagram campaign, a few blog posts, or running paid ads might feel productive, but unless those efforts are mapped to real business outcomes—like revenue, customer retention,

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how to respond to negative comments

Should Businesses Respond to Negative Comments Online? A Practical Guide 

Operating a successful business is often a double-edged sword. The more your company is known, the more opinions it will gather. There will be more customers, conversations, and negative comments.  After all, the bigger the audience, the louder the criticism, or so they say. At least one survey confirms that customers find online reviews and

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how to fix underperforming content

Content Development: Detect Poor Content & Make It Sizzle

In 2025, content is the primary focus of marketing efforts, and there is an emphasis on quality over quantity. Brands produce fewer pieces of content. But the content is highly targeted and designed to elicit a specific reaction from the audience. However, there remains some underperforming content that needs content development to make it sizzle.

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digital marketing stress

Managing Your Mental Health As A Digital Marketer

Being a part of the social media world as a digital marketer necessitates being perpetually active, from seeking inspiration in various feeds, interacting with comments, to staying updated with the latest trends. Adding the elements of the relentless news cycle and dealing with internet trolls could potentially lead to complete exhaustion working in digital marketing

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