Lisa Sicard

Lisa Sicard is the founder and owner of Inspire To Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she helps solopreneurs and small businesses grow their online presence from her home in the mountains of Western Maine.

social data analytics

How To Use Social Data Analytics Into Your Marketing Strategy

Trying to stand out on social media gets harder every year. That’s where Social Data Analytics steps in, changing the way you spot trends and track what your audience really wants. It’s key for understanding not just the raw numbers, but also the “why” behind every like, share, and click. If you’re a social media […]

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branding is key to success

Why Your Branding Is Key to Your Success More Than Ever

Branding is key to your success today online and offline. With the changing winds of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known,

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popular blog site

What If Your Blog Became The Most Popular Blog Site?

What if your blog became the most popular blog site on the internet? What would that mean for your blog traffic, comments, income, and readership? Could you handle the blog’s popularity? Recently, my friend Tom recently wrote about why you should have your blog or website ready for an increase in traffic. It reminded me

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rank math vs yoast SEO plugins

Rank Math vs Yoast: Which WordPress SEO Plugin is the Best?

When it comes to WordPress SEO plugins, there’s no shortage of options, as many tools do the job well. However, the two that stand out with ease are Rank Math and Yoast. Which is better for you, Rank Maths vs. Yoast? Both SEO plugins offer powerful features and comprehensive solutions for optimizing your website for

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digital marketing strategies for business

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss

Most business owners know they need digital marketing. But fewer stop to ask if their digital marketing is actually working in service of their broader business strategy. A flashy Instagram campaign, a few blog posts, or running paid ads might feel productive, but unless those efforts are mapped to real business outcomes—like revenue, customer retention,

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how to respond to negative comments

Should Businesses Respond to Negative Comments Online? A Practical Guide 

Operating a successful business is often a double-edged sword. The more your company is known, the more opinions it will gather. There will be more customers, conversations, and negative comments.  After all, the bigger the audience, the louder the criticism, or so they say. At least one survey confirms that customers find online reviews and

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how to fix underperforming content

Content Development: Detect Poor Content & Make It Sizzle

In 2026, content is the primary focus of marketing efforts, with an emphasis on quality over quantity. Brands produce fewer pieces of content. But the content is highly targeted and designed to elicit a specific reaction from the audience. However, some underperforming content still needs content development to make it sizzle. With the proliferation of content,

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