Lisa Sicard

Lisa Sicard is the founder and owner of Inspire to Thrive, Inc. With more than 30 years of experience in marketing, graphic design, newspaper advertising, and digital strategy, she has been helping small businesses and creators succeed online since 2012. Lisa’s practical, no-fluff approach comes from years of running her own businesses and working directly with solopreneurs. Her blog was recognized as one of the top online marketing blogs in 2015 and 2016. She is passionate about making digital marketing simple, effective, and sustainable for busy owners who want real results without burning out.

social CRM

Social CRM Benefits – Do They Come With Curated Content?

There is no doubt that content plays a huge role in modern business success. Content creation, curation, and distribution are three must-do activities. But do they play a role in social CRM and the use of social media CRM tools? Your particular role may require you to do each activity in varying percentages when compared to […]

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challenges facing social media marketers

Challenges Facing Social Media Marketers: The 5 Big Challenges

As fun and engaging as it is, challenges facing social media marketers can also be incredibly hard. The ever-shifting social and technical trends, along with budgeting and strategic planning based on traditionally unreliable ROI measurements, make this area of marketing a tough nut to crack.  Brand reputation and visibility are often naturally tied to social

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social media engagement tools

How to Boost Your Social Media Engagement: 10 Top Tools

Just posting content isn’t enough anymore; you need to create meaningful connections with your audience. Tools have revolutionized how brands interact online and help you boost social media engagement for your business. They offer streamlined solutions for scheduling posts, monitoring conversations, and tracking performance metrics in real time. These advanced tools can transform your social

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are more social media followers good or bad

Social Media Followers a Necessary Evil or a Must?

Since the early days of social media, many of us have wanted bigger social media followers. Stories of people with thousands or even millions of followers set high standards. Now, it’s almost impossible to visit a website or storefront without seeing badges asking you to follow us on social media. For some, these numbers turned

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today, crucial digital marketing is key to your business. In the not-so-distant past, online marketing was an emerging and distinct way to sell your products and services. It may not have been immediately obvious. However, it marked the beginning of a massive change in how advertising is perceived and practiced.  Today, it’s an integral part

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real estate podcasting

Real Estate Podcasting: A New Marketing Channel

Podcasting has steadily moved from niche entertainment to a serious marketing channel—and the real estate world is taking notice. With audiences growing more comfortable consuming long-form audio content during their commute, workouts, or downtime, podcasts offer realtors a chance to connect in a more personal, human way. This article explores how podcasting is opening new

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marcom

Ultimate Guide to Marketing Communication: 6 Steps You Need

Marketing communication, also referred to as marcom, is the tool (message, media, images, videos, files) that marketers use to communicate with their target audience. It includes various forms, such as traditional advertisement, direct marketing, social marketing, and sponsorships. If you use same content to get the message out it is called integrated marketing communication. The

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