Managing a dental practice in 2024 is very different from what it has been over the years. Since lockdown restrictions worldwide are long gone, many entrepreneurs and companies suggest that they had seen a decline in business activity unless they had the best dental SEO. This was especially true in dental practices across the country.
It directly influences just about all of us. Therefore, getting back to the top will take some know-how with modern consumer behavior. Many people quickly turned to online shopping as an alternative to going to brick-and-mortar—retailers.
They also search for dentists online before choosing a new one and read the reviews online. That’s where dental SEO comes into play for your business.
This article will discuss some critical points on how to help you run a dental practice in 2024 as inflation continues to grow.
Table of Contents
#1 Appointments Are A Must
One of your top priorities should be to keep yourself fully booked as many days of the month as possible; with people struggling with finances, bookings most probably decreased since before the pandemic.
A great way of getting new customers is by offering an online portal where clients have an account and have the ability to book appointments online without one phone call.
This will help generate as many as possible bookings and hopefully keep you busy.
I know my own dentist who I saw this week claimed business is starting to come back after it was almost non-existent.
They now send out text messages for appointments and check off a questionnaire before even you walk in the door.
#2 Clients Accounts
Another crucial factor in operating a successful and sustainable dental practice is having control over finances. You should know where your money is and where it’s going; you should know when clients’ accounts are outstanding.
Consider utilizing the services of a professional commercial collection agency to bring in your well-deserved money when clients fail to pay.
Another excellent advantage technology brings having an intelligent point-of-sale system that will automatically keep track of bookings and outstanding payments on your behalf.
Ensure your budget is correct and spend the right amount of money on every aspect of your business operation.
#3 Marketing Your Business While Managing A Dental Practice
Marketing, in many instances, is the deciding factor when it comes to the success and sustainability of businesses from all industries. Well-constructed and researched marketing campaigns can make a world of difference.
You can utilize the following methods of marketing to get sufficient brand exposure and increased online bookings.
#4. Google My Business For Managing A Dental Practice
If you want your dental practice to grow, Google My Business is a must for your dental SEO strategy. By claiming and optimizing your Google My Business listing, you can improve your online visibility and attract more local patients.
With a fully filled out profile, including your address, phone number, and business hours, potential patients can easily find and contact you. Plus, positive reviews and high ratings can enhance your credibility and attract new clients.
With Google My Business, you can directly engage with your local community, share updates, and showcase your services. This platform is a powerful tool for boosting your online presence and driving more traffic to your dental practice.
#5 Google Ads To The Rescue
Google ads is a platform where you bid against competitors. This can get your business the top ad placements on google when a specific search phrase is searched.
It is a costly but highly effective means of increasing leads. Running Google ads is not an easy task and you may need to hire it out for your dental office marketing.
These types of ads must be monitored and changed often to work well which can be time consuming as you are managing a dental practice full-time.
#6 Dental SEO
Search engine optimization is the process of increasing the quantity and quality of website traffic by using only organic search engine results.
The better you rank, the more traffic you can expect. SEO takes months or even years to work well for your business. Search-engaging optimization is something you must budget for and work on regularly.
As you are managing a dental practice it is best to hire out for your dental SEO services. You can’t set it and forget it with SEO.
#7 Social Media Marketing for Your Dental Practice
Social media marketing is precisely what the name says, it’s promoting your business on your social media platforms, and it’s a great way of engaging with your local community.
It’s important to remember that consumers react differently to marketing strategies in different areas. Therefore, it’s always best to test before you spend significant amounts on it.
Save time on scheduling and replying to social media with Agorapulse. The dashboard will save you loads of time in both scheduling and responding to inquiries on social media.
Your Turn: Managing A Dental Practice Today
I’d love to know if you are in the business of managing a dental practice or working for one that does. Please leave a comment below on how it has changed over the past several years.
I’d also love to know if you had to increase your digital marketing for your dental office in the past several years.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hey Lisa,
Local Awareness Facebook Ads. While you want to get the word out about your dental practice, being specific about who you market to is important. this is just my opinion.
Hi Sathish, yes – local Facebook ads would work too to help a dental practice today. They are part of the social media marketing efforts that go hand in hand. Thanks for your feedback and have a great day!