Investing in awesome client services is key if you want to make sure that your business is a success overall.
You can use a lot of different investment methods to make your customers happy and if you do, you will soon find that it is easier than ever for you to give them the service that they deserve.
By investment methods I mean time or money for your client services.
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Why Client Services?
Client services is crucial because it directly impacts customer satisfaction and loyalty. When clients feel valued and heard, they’re more likely to stick around and recommend your business to others.
Good service also helps resolve issues quickly, preventing small problems from turning into bigger ones. Happy clients often spend more and provide valuable feedback.
In short, great client service builds trust, ensures repeat business, and enhances your brand’s reputation.
Know Your Product
If you are a customer support agent, then there’s a high chance that you are going to spend all day trying to troubleshoot your customers’ problems. This ultimately means that you need to be an expert on your products.
Expansive knowledge is key, and ideally, you should believe in your product overall.
You can then discuss the features in a way that your customer understands so they can reap the biggest benefits. At the end of the day, your job is to try and make sure that your customers are able to make the most out of their purchase and that they have gotten a good level of value for their money.
You can read the features I love with Missing Lettr for social media scheduling. I know them well as I use them on a daily basis.
You should know and use your products as well. This tool is a time saver for me. You can try it for free if you want to save time managing social media.
Maintain a Good Attitude with Awesome Client Service
It’s important to know that attitude is everything, and it’s vital to know that a positive attitude will go a long way when it comes to your customer service overall.
The right attitude will change any negative customer experiences you have into positive ones. Most customer interactions are not actually face to face so you need to make sure that your attitude reflects this.
It is incredibly easy to misinterpret the tone of your written communication and sometimes email or even live chat comes across as cold. If you want to get around this then pick up the phone, or use emojis as this will help you to put out warmth and good humor.
If you don’t have a phone line for your business then look into business telephone systems.
Creatively Solve Problems
Believe it or not, 80% of customers seek out other services if they have a bad experience. This is why you need to try and do everything you can to solve problems for your customers.
The more you can actively make this part of your support role, the better. Don’t be afraid to wow your customers as you try and solve their problem. Go the extra mile and also make sure that you creatively meet their needs if you can.
By going above and beyond, you can then make sure that you are fully committing to them and that you are also helping them to feel confident in your service overall.
Donna Merrill talks about solving problems for people in her blog post about sponsored content. If you are going to market something, it must solve a problem! Know what your customers pain points are before you try to sell them anything.
Many friends of mine over the years used to tell me, “I could not sell anything, I don”t like sales.” My response would be: “I’m not selling anything, I’m helping people with products/services they need.”
See the difference? Helping people with what they need.
Respond Fast for Awesome Client Service
66% of people believe valuing their time is vital when it comes to an online experience. You need to make sure that you are doing everything you can to get back to your customers and that you never leave them waiting.
If you do, then you may find that you end up losing customers in the long run and this is the last thing that you need.
If you take too long to reply to your customers, then they may feel as though you don’t care about their time.
Summary of Client Service Importance
Client service is the bedrock of any successful business. It strengthens relationships and builds trust, making clients feel valued and understood. A good client service experience can turn a one-time buyer into a loyal customer.
Always prioritize your clients’ needs to see long-term growth and satisfaction by solving problems quickly.
Outstanding client service is a powerful driver of client loyalty. Satisfied clients are more likely to return and refer others.
I would love to know in the comments below how long does it take you to reply to customers today? I’ve always had the 24 hour rule but I try to respond within 4 hours as often as possible today.
Awesome Client Service Experience Delivered with These Top Tips Share on X
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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Hi Lisa
As you say, you need to invest some of your time or even money in client services.
It takes so much hard work to get somebody to buy your product or hire you to do a service, that it’s just crazy to drop the ball at that point.
Most people will never buy from you again if you don’t give them top client service (which they deserve in exchange for their purchase, by the way).
But also, most people will always come back to buy more if you DO give that excellent service and show you really care about them.
Thanks for the mention, here, too.
-Donna
Hi Donna – Yes, it has to be one or the other. Many people starting out don’t realize that. They think it’s magical. You are right – lots of hard work goes into it. Yes, it is about that excellent service with any product or service. You are most welcome Donna, loved your piece on it. Hope you are staying cool up there- here it is hot, hot!
Hi Lisa,
Trust is the base of awesome client service. As long as you can build and keep that trust, you can successfully do business with your clients and attract even more clients.
thanks!
Hi Gaurav, yes trust is key! Without the rest really won’t work. Thanks for your input and have a great weekend there!