Hiring the right marketing manager can be a game-changer for your small business, or a costly mistake. With so many candidates and rapidly changing tools (AI, analytics platforms, social algorithms, etc.), knowing how to evaluate applicants effectively is more important than ever in 2026. In this updated guide, I share 8 practical tips to help […]
8 Tips to Hire the Best Marketing Manager for Your Small Business Read More »
You might think your physical or rural business is immune to tech, but in 2026, technology is essential for efficiency, security, growth, and reaching customers wherever they are. Whether you’re a solopreneur, blogger, local shop owner, or service provider, the right tools save time, reduce costs, and help you scale without burnout. Tech isn’t about
Tech Tools Every Small Business Owner Should Use Today Read More »
Are you getting the most out of your Facebook Business Page experience? Whether you’re a blogger, a solopreneur, or running a rural-based venture like mine here in Western Maine, a well-optimized page remains one of your best tools for building community, driving traffic, and generating leads. Facebook continues to prioritize video (especially Reels), authentic content,
Running a Facebook page while handling orders, emails, and life can feel like juggling with one hand. Adding a second admin gives you back time, reduces stress, and keeps your page active. If you have wondered how to add an admin to a Facebook Page, you are in the right spot. Two admins mean better
How To Add an Admin to a Facebook Page: Why 2 Admins Are Best Read More »
Thinking of buying targeted Instagram followers to give your account a quick boost in 2026? The option is still popular, but the Instagram algorithm has become much smarter and stricter. It now prioritizes genuine engagement, watch time on Reels, meaningful comments, and community signals far more than raw follower count. While targeted (niche-specific) followers can
Can You Buy Targeted Instagram Followers in 2026? Pros, Cons & Safe Options Read More »
Many users still find the Instagram algorithm a mystery. One day your posts get solid engagement; the next, they seem invisible. If you’re running a small business or personal brand, this directly impacts your reach and conversions. After 30+ years in digital marketing and helping clients (plus my own accounts), I’ve learned that success on
Instagram Algorithm Updates: Everything You Need to Know in 2026 Read More »
If you are staring at a blank WordPress page too often, I get it. After 15 years of blogging, I no longer rely on hustle alone. Instead, I rely on a mix of blogging tools and workflows that help me write faster, repurpose more content, and keep my sites on track. Improving your overall approach
My Essential Blogging Tools and Workflows for Faster Content Creation Read More »
What Instagram tool are you using (or considering) to grow your following in 2026? As a small business owner or solopreneur, standing out on a platform with billions of users isn’t easy, especially when the algorithm rewards consistent, engaging content. I originally shared this as a guest post, but I’ve fully rewritten it with fresh
How an Instagram Growth Tool Like Kicksta Can Help Small Businesses in 2026 (Updated) Read More »
If your social media work lives in five tabs, three spreadsheets, and a dozen different platforms (like mine used to), you don’t have a posting problem; you have an organization problem. Agorapulse solves that by bringing publishing, inbox replies, monitoring, and reporting into one clean, intuitive dashboard. As of mid-2026, it remains one of the
Review of the Agorapulse Social Media Management Tool for Busy Social Teams Read More »
Public Posts Create a Long Tail of Risk X is built around public conversation, and that matters for heavy users. X says public posts are visible to anyone, including people without an X account. That is useful for reach, but it also means old posts can keep working long after their context has changed. Power
Why X Power Users Invest in Premium Tweet Management Tools Read More »
Have you thought about the Instagram character limit and how it may affect your growth on the IG platform today? The Instagram caption character limit can affect the discoverability of your posts on the social network. You may have seen some very long captions on posts over on Instagram. And you may have seen some
Instagram Character Limit 2026: How to Maximize Captions for Better Growth Read More »
Creating your best blog pages can feel daunting in today’s saturated market, everyone seems to have a blog. But you do have something unique to contribute with your voice, passion, and experiences. The key is using the right tactics: set clear goals, create a solid plan, master one social platform at a time, collaborate strategically,
14 Proven Strategies for Your Best Blog Pages That Actually Thrive in 2026 Read More »
