Nobody wants to admit that their digital marketing for your business is in trouble. However, it does happen, with surprising regularity. One moment you’re riding high on a wave of demand, the next, you’re scrabbling around, wondering where the next payment is going to come from. In this post, we take a look at some of the warning signs that your digital business is in serious trouble and what you can do about it.
Check them out below.
You Have A Bunch Of Toxic Employees in Your Digital Business
Toxic employees are a real problem in business. They can drag down your entire team. Having just one or two in your organization is usually manageable, but when you have a dozen or more, you soon find yourself in trouble.
The problem with toxic employees is that they spread their poison to other workers. Their attitudes and behaviors rub off on other people, transforming what should be a pleasant working environment into something that’s anything but.
Usually, the only solution here is to remove the offending individuals and then install yourself in your team to undo the cultural damage. The sooner you make a move, the easier it will be long-term for you and the team.
Your Employee Morale Is Falling
Workplaces should be filled with excitement and a focus on the future. Employees should be striving to be the best that they can be every day.
However, as any experienced business leader knows, that’s not always how it works in reality. When morale plummets, teams don’t move forward and business suffers.
The trick here is to get to the bottom of the morale issue. Perhaps it is a toxic team member, as discussed above. Or maybe workers aren’t having enough time off or feel under too much pressure to perform.
Whatever it is, deal with it fast. Don’t allow it to fester.
Your Digital Business Isn’t Working Anymore
While digital marketing is a powerful tool, it doesn’t always work. A mixture of high prices and heavy competition means that return on investment is often low and, sometimes, negative especially on social media.
If you’ve tried everything and it’s not working, it may be time to expand your offline marketing efforts. Given the attention that digital marketing is now getting, there are opportunities for direct mail, trade shows, and even physical billboard campaigns. People still take note of physical ads even if they ignore the majority that they see online.
Use some offline marketing to improve your digital marketing business.People still take note of physical ads even if they ignore the majority that they see online.
Everyone On Your Team Is Spreading Rumors
As a business leader, rumors about your company can be damaging. If employees believe that you’re failing or about to go under, they’ll look for opportunities to jump ship.
To keep rumors at bay, share basic details about the company’s financial position, such as profitability. Make sure that everyone knows that you’re still in the game and making money. Don’t allow a negative rumor about your firm to push your employee turnover up.
Good People Are Quitting Your Digital Business
If good employees are quitting your firm, it’s a sign that something is seriously wrong. Most people won’t leave if they are happy doing what they are doing, particularly if they are talented employees. However, if you give them reasons to move onto another firm, they will.
When you lose people, costs go beyond recruitment fees for replacing them. You also lose that talented individual and all the skills that they brought to your team. Don’t underestimate the importance of your top-performing team members. In many cases, they are the glue that holds your brand together.
If good people are leaving your business, find out why. Ask them for honest feedback. If what they say sounds reasonable, change company policy.
You can also look on sites, such as Glassdoor, to see what former employees have to say about you. Making changes should be easy once you understand the problems.Most people won’t leave if they are happy doing what they are doing, particularly if they are talented employees. #digitalbusiness Click To Tweet
You’ve Got Bad Press
Bad press is a serious issue. It can derail your entire business. Customers may even boycott your brand.
To avoid bad press, have a clear public relations policy in your employee handbook. Also, ensure that you have a code of ethics that most people in your community will find acceptable.
You can also employ reputation management services to help contain reputational issues that you might face for your digital business. These scour the web for mentions of your brand and then intervene before people start reposting negative information about your brand.
Conclusion of Your Digital Business
Usually, the warning signs that your business is in trouble are plain for all to see. However, in most cases, there is something that you can do about it. Keep your eyes peeled for these issues so that you can respond when the time arises.
What marketing are you doing for your digital business today? I’d love to hear more from you in the comments below.
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Good stuff Lisa! The best thing for leaders to do is not be the problem, which unfortunately happens more often than not. If you’re in the position to control the narrative, you’ll have a good chance at fixing things. If not, it’s more problematic, but one can only control what they control… right?
Thank you Mitch! Great point, some leaders can truly be the problem. Oh yes on the control. We don’t have much control over anything but ourselves and our reactions to others Mitch. I appreciate your coming by and hope you make it a great day there! I imagine you may be getting some snow – stay warm!