Creative Keyword Research- How to Find New and Exciting Topics to Write About (Easily)

Creative Keyword Research

The title says it all. Being creative with keyword research means:

  • Looking in places few bother to look;
  • Arranging your content in such a way so that each keyword ends where the other begins, and together they form the sequence called “total knowledge” about “X”.

creative keyword research

It sounds complicated, but it’s dead simple, and here’s exactly what you need to do and not make mistakes along the way.

Rethinking Keyword Research- People Have Questions and Want Answers

Within this new approach to keyword research, every keyword is a question; because every question is a problem.

People have problems and they need answers and it’s up to you to deliver them.

First I will show you 3 different ways of finding awesome questions people ask, and then I will give you a way to make a solid attempt at ranking for everything. 

Rethinking Keyword Research- People Have Questions and Want Answers #keywords #seo Click To Tweet

#1- Use Quora to Find Problems

Quora is a goldmine for question extraction. It’s the one place, perhaps in the entirety of the internet, where people gather specifically to ask questions and to answer them.

And as a bonus, it has an excellent search function for you, the marketer, to dig through.

Here is what happens when I search for our target keyword (Turmeric)

Quora keyword research

Dozens of keywords, dozens of problems, and dozens of questions for you to give answers to.

Take all of those that make sense and put them into a Google Spreadsheet.

Here’s a template you can use:

Now let’s go hit up Twitter!

Quora is a goldmine for question extraction. It's the one place, perhaps in the entirety of the internet, where people gather specifically to ask questions and to answer them. #Quora Click To Tweet

#2- Twitter for Creative Keyword Research

Open up the Twitter advanced search and search for Turmeric. There are plenty of setting to tinker with, but the ones you really need are:

  • Include this word “Turmeric”
  • Includes this hashtag “#turmeric”

Now click “search” and see what comes up.

Scroll down the search results and record everything that looks like a problem/question, or anything that could be formulated into one.Twitter creative keyword research

Finally, there’s…

#3 Answer the Public

This tool is built by marketers for marketing and of course, is pure value for keyword research.

Enter your keyword and find every question you can about Turmeric.

answer the public for keyword research

Then dump them all in your spreadsheet.

Note: you will have to weed out duplicates and very similar questions. But you still should be left with at least 50 unique questions.

Remember, Turmeric is a very small niche. If you’re in the internet marketing space you could easily end up with 500 questions.

Now, before I show you how to build out your content we need to add 2 more fields, into our Google Sheets. Those fields are “Topic” and “Querie”

a) Topic

This is the mother topic or niche. For us here it will all be Turmeric but when you’re doing keyword research for multi niche sites you will have to differentiate between niches.

Make sure you record them correctly!


b) Queries

Query is what we SEO’s call a keyword. That is the phrase we’ll be targeting with our content. So we’ll be answering questions people have but our content will be optimized around queries.

Got it?

creative keyword research spreadsheet

How to Organize Your Site’s Content for Maximum Ranking Benefit

Google really likes when you’re authority about X and it’s insanely hard to rank on just authority alone. In fact,  I’d say it’s nearly impossible to rank in Google without established site-wide topical relevance.

That is why you often see huge general authority sites like Entrepreneur, Fox, and Inc nearly always ranking in the top 10, but almost never in the first 3 positions.

Their massive authority gets them to the first page, but lack of domain relevance prevents them from conquering the top of the SERPs.

So, to increase your site’s relevance in respect to a certain topic and thus lessen the hurdle of not having enough authority, I propose you use a topic+cluster model to build out your site.

Your topics are your main theme, in our case that is Turmeric, and your clusters are supporting articles. Sort of like planets orbiting the Sun.

It looks something like this:

content cluster

image source

So your master guide will be there to talk about Turmeric in general, while your supporting articles will be there to provide in-depth coverage of every aspect (question) people have around the topic.

And for the SEO side of this, all these articles will be cross-linked with keyword-rich internal links. This will drive your site’s relevancy meter through the roof and Google will know you’re a true authority on the subject.

Their massive authority gets them to the first page, but lack of domain relevance prevents them from conquering the top of the SERPS. #SEO Click To Tweet

Here are 3 good examples:

#1- Guide on Blogging

My friend Mudassir has a guide on how to start blogging in 2020. That guide is his pillar article because his whole site is about blogging.

And his site already boasts 300 articles, all on different aspects of blogging and all a wonderful addition to his master guide.

And of course, each of his supporting articles links to the master guide via the menu.

netty feed blogger

That is a wonderful SEO strategy and no doubt it will pay off for him

#2- My Affiliate Marketing Training Category

My site will be a multi niche site. These niches will be different but also shoulder niches (related)
One of the main categories will be affiliate marketing (here it is and it will host all articles about the topic. I currently have less than 10, but soon will expand into dozens. 

What’s more, once I’ve expanded and exhausted my pool of keywords/questions to target, I will then create my affiliate marketing ABSOLUTE guide.

And all supporting articles will link to my main guide.

Why do things in reverse?

Because I calculated that it pays more to target long-tail keywords and questions first, and then go after the main term.

My site is weak to compete with the likes of Neil Patel but it can conquer quite a few of those easy keywords. And that’s a great start for me.

#3- Lisa’s Agorapulse Review

Lisa loves AgoraPulse and she has created a thoughtful review of the tool.

inspire to thrive menu


Now, what she could do is go into Quora and Twitter and see what questions people have about this tool.  Then she could create a series of blog posts that answers those.

A similar thing is with my friend Arfa and her Elegant Theme review. That theme is easy to use if you have any clue whatsoever but probably looks intimidating to total newbies.

So they’re confused and have a tonne of questions, questions which Arfa could answer on her site, in a series of blog posts.

Lisa loves #AgoraPulse and she has created a thoughtful review of the tool. Click To Tweet


It’s not that hard to create a full-blown SEO strategy just by answering questions, solving problems, and delivering value.

And being creative with keyword research means finding opportunities where others see difficulties.

So are you going to whine that SEO is hard? Or are you going to go for it?

Tell me in the comment section below.

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  • Moss Clement says:

    Hi Nikola & Lisa,

    Your post is epic, and I love it. I would instead call it an ultimate tutorial guide since it addresses and explains the subject matter in simple terms. Also, the keyword tools you mentioned are fantastic. For example, some of my top-performing blogs are questions from Quora and Twitter. However, the way to utilize these tools is what many find challenging. You did well breaking it down for easy understanding. I will be referencing this post soon.

    • Nikola Roza says:

      Thanks Moss. Glad you like it. Twitter and Quora are perfect repositories of problems just itching to be solved…

  • Pranav says:

    what intrigues me that though I have the same ideas but am not very clear about what the topic of the post should be. I mean you can have related keyword ideas as subtopics, that fine, it just solves more questions your visitors/readers can have. But what need be the Heading/Title/Topic of your post? merely Turmeric? or combining two ideas to make it long tail? Turmeric as a seed term with high search volume would find difficult to rank high and early. Right?

    • Nikola Roza says:

      Hi Pranav,
      That is easy. Your main keyword to target will be the querie. And you can dress that querie in a question.
      For example, if your querie is “buy organic Turmeric” then your blog post title can be “Where can I buy organic turmeric online”?
      That way you’re targeting a querie but you’re answering a question and your blog post will have a definitive purpose.

      So the SEO purpose for you is to target a phrase and get rankings, but value for the users is that you’re solving their problems.
      So everybody wins!

      Bottom line: find the querie and you know what you have to do.

      • Pranav says:

        Thanks for the reply..I need to clarify myself a bit. What can be the topic/heading of the post if i am using several keyword ideas/Queries in the same blog post? Like there are some topics let’s say a personality profile, so his background, early life etc. On such a topic one query will not provide enough content so we can add another query or more to give a fulfilling perspective to users as well to search engines that find the content authoritative. or we go with just one query on which content can be generated and ignore others from including in our content?

        • Nikola Roza says:

          Hi Pranav, your main query should be one that naturally encompasses others. And if you think there are several candidates, then you pick one that has higher traffic numbers but weaker competition.

          So, for each article have one querie you’re targeting (you base your on-page SEO on that keyword) and a list of related keywords to include naturally throughout the content.

          Your example of personalty profile is good.

          That is main keyword while background, early life… are subtopics; and within the article subheadings.

          Hope this helps!

  • Sam says:

    Hi Nikola,

    I really enjoyed reading your article. It is full of information and great content. The ideas you have provided for creative keyword research is so new and different. Applying these techniques will surely help me know more about my relevant keywords. I have also read more of your blogs. They are worth reading. Great Content!

    Thank you!
    Have a great day!

  • I have never thought of using Quora for blog topics that’s a great idea! Thanks

    • Lisa says:

      Hi Jessica, welcome to Inspire To Thrive. Oh yes, you can learn a lot over there on Quora. Thanks for coming by and have a great day.

  • Hello Nikola,

    The keyword plays a great role in determining your search ranking for a particular word or phrase. Researching about keyword is very important before crafting a blog post. You have shared some great tips here for a creative keyword research.

    Vishwajeet Kumar

  • Amar Kumar says:

    Hey Nikola,

    In my opinion keyword research is about getting to know the language of your potential visitors and using this knowledge to optimize your content.

    We know very well keyword research is one of the most important SEO tasks and a great way to reach more people with your content.

    Keyword research is considered as the first step of search engine optimization of any website.

    When used correctly it provides a road map for both the design and execution of building websites and developing content.
    Eventually, thanks for exploring your wonderful experience with us.

    With best wishes,

    Amar Kumar

    • Nikola Roza says:

      Hi Amar,
      thank you for your valuable comment. Yeah, keyword research is the most important SEO task because all SEO start when people search for something in Google.

  • Gaurav Kumar says:

    Hi Nikola,

    Keyword research is the backbone of any SEO strategy. Without finding the targeted keyword you cannot reach your target audience. Your keyword research become creative when you just do it for the sake of ranking but try to understand the user internet and potential of conversion.

    Glad you have shared these tips!

    • Nikola Roza says:

      Exactly so Gaurav.
      Glad to have your input here. Broaden your thinking and get keywords that bring in traffic and profits,

  • Arfa Nazeer says:

    This is an excellent post, Nikola! Too often we ignore these tools like quora and twitter but they found to be a great resource for finding keywords.

    Thanks for mentioning my posts too! I really like the topic cluster model I learned from another SEO strategist!


    • Nikola Roza says:

      Thanks Arfa,
      Quora and Twitter are great because they happen in real time (especially Twitter) and are pretty much precursors to later Google search. By observing Twitter closely you can find a “hot” topic that’s still not hot on Google. Capitalize on that!

  • Aadarsh Roy says:

    Hey Nikola Roza ,

    Great post with effective tips for doing keyword research. Ceative keyword research really means a lot and is not an easy task, whereas it require knowledge and ideas for doing it. Quora and twitter are great platforms and helpful for doing a good keyword research. Quora is an amazing question & answer platform that allows several users and readers to get solution for the queries that they are looking for.

    Answer the public is also a great tool for keyword research. Your suggested tips to organize the site content to get maximum ranking benefit are also great. As this post will helpful for several users especially for those who are looking for doing creative keyword research.

    Thanks for sharing such a helpful content.

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