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Embrace Multi Channel Digital Marketing (Before It Embraces You)

In recent years, the number of methods of communicating with your online audience has exploded. You now have far more options than you ever did in the past; it’s almost dizzying. 

A lot of companies try to avoid this complexity by choosing a single channel to address their customers and sticking with it.

But unfortunately, what seems like a sensible time-saving strategy like that doesn’t work any longer in the modern world.  Audiences now expect brands to be available through multiple channels of their choosing, meaning that a single-minded approach is no longer feasible. 

The problem with this from the company’s perspective, of course, is that it’s hard to organize and manage multiple channels at once. You’re spending all your time opening and closing various accounts, posting different messages. It’s exhausting. 

In this post, I will take a look at some of the strategies that you can use to embrace multi-channel digital marketing before it embraces you. 

In recent years, the number of methods of communicating with your online audience has exploded. You now have far more options than you ever did in the past; it’s almost dizzying. #onlinemarketing Click To Tweet

Create Content For All Social Media Channels

The first step is to create content that you can post on all your social media channels

The best approach here is to create videos. Not only are they the most powerful way to communicate with customers on a personal level, but most platforms support them. (unlike plain images or text). 

I love to use Rumble with YouTube as you can pick which videos to choose from each or both networks together. Anything to save some time, right?

I love to use Rumble with YouTube as you can pick which videos to choose from each or both networks together. Anything to save some time, right? #Rumblevideo #YouTube Click To Tweet

Use Multi Channel Digital Marketing Posting Software

Once you’ve created your content, look for software that allows you to post across multiple sites. The best platforms are from a single dashboard. Hence, the purpose of these apps is to save you time. They prevent you from having to continually switch tabs or manually upload your content.

You just connect them to your social media accounts, configure how you’d like to post, and the software will do the rest. 

Imagine, having your social media calendar filled out for the week or month ahead? With Agorapulse, I can always go in and adjust as needed as you can see below.

Not only that, in other parts of the same dashboard I can respond to social media comments and engage with users.

You just connect them to your social media accounts, configure how you’d like to post, and the software will do the rest. #Agorapulse #socialmedia Click To Tweet

Look For New Opportunities

One of the benefits of working with a digital marketing agency is that they continually show you new digital marketing opportunities. Remember, the internet isn’t a static place.

Therefore, companies are innovating all the time. Trying to set up new platforms that make it possible for people to network online. 

As an individual company, it can be hard to keep up with these developments and know which you should pursue. But by partnering with a marketing agency, you can get the inside scoop. Therefore, you can take short-cuts to the best multi-channel approaches. 

One of the benefits of working with a digital marketing agency is that they continually show you new digital marketing opportunities. #digitalmarketing Click To Tweet

Track Where Your Customers Are Coming From

Knowing where your customers are coming from is essential when designing a multi-channel marketing strategy. There’s no point spending all your advertising dollars on Facebook if the vast majority of your customers are coming through Amazon or Google search. 

Think carefully about the most likely location for your customers. Don’t just look at your existing traffic flows and assume that they represent the organic origins of customers.

However, you could just be getting a lot of customers through a particular platform because you’re advertising there. 

Working out where your customers are coming from and where they should originate, usually requires doing a little competitor stalking. You need to figure out the most natural channels, so you know which to pursue.

Think carefully about the most likely location for your customers. Don’t just look at your existing traffic flows and assume that they represent the organic origins of customers. #digitalmarketing Click To Tweet

In Conclusion

Now, how are you managing your multi channel digital marketing today? I’d love to know more in the comments below. ⬇⬇

If you have been reading Inspire To Thrive for years you know I love Agorapulse. I use it to manage all my multi channel digital marketing chores!

Agorapulse is not only scheduling social media but producing reports for clients in minutes. 🙂