Have you recently moved your business or rebranded? It’s crucial to learn how to change the name on your Facebook page too. Keeping your Facebook page updated can help your audience find you and stay engaged.
In this post, you’ll learn simple steps to update your page name, ensuring it matches your new identity or location. Ready to make the change?
Let’s get started now, as I recently helped a client change her business page name as she moved to a new location in town.
Estimated reading time: 7 minutes
Table of Contents
Key Takeaways
- You can change a Facebook Page name from your Page settings, then submit it for review.
- Facebook may limit how often you can change your Page name, and frequent changes can trigger review delays.
- Admin access is required to request a Page name change; editors and moderators usually cannot.
- After you submit the new name, Facebook reviews the request; approval time varies, and the change may not be instant.
- If the name change is denied, you can try again with a name that matches your Page and follows Meta naming rules.
Reasons To Change Business Name
Maybe you’re expanding your product line, merging with another company, or simply rebranding to resonate better with your audience. A name that once worked might no longer represent your business accurately.
Updating it ensures that when users find your page, they immediately understand what you offer, enhancing both clarity and engagement.
Don’t let an outdated name hold back your online presence—your page’s name should mirror your brand’s current focus and future aspirations.
Page Name vs Page Username
Your Facebook Page name is the public label people see on your Page and in search, so it should match your business name and stay consistent with your branding.
Your Page username (also called your handle) is the unique @name that creates your custom link, like facebook.com/YourName, and it’s what people tag when they mention you. The key difference is simple, your Page name can be shared by other businesses, but your username must be one of a kind.
If you want better findability and cleaner links, grab a short username that matches your Page name (and your other social handles) as soon as it’s available, because it can get taken fast.
How to Change a Facebook Page Name (Step-by-Step)
To change your Facebook business page name, start by going to your page and clicking on “Settings and Privacy Section” in the right-hand menu.
(However, make sure you have your Facebook password ready to enter at the end.)
Next, click “Settings” next and a new screen will open up. Then go to “Page Setup” as you see in the screenshot below.
Next, go to “Edit Name” as you see in the screenshot below.
Then Edit Your Facebook business page name as you can see below:
Finally, type in your new name, review and hit the submit button box.
Facebook will review your request, which may take a few days. However, ensure your new name complies with Facebook’s guidelines to avoid delays or rejections.
Reasons Why Your Page Name May Not Be Able To Be Changed
You might not be able to change your business page name for several reasons on Facebook:
- Your page is under review.
- You don’t have permissions for the page such as admin rights.
- The name doesn’t comply with their guidelines.
- Page is flagged for violating terms.
- You changed the name in less than 6 months.
- A large following may make Facebook not want to have confusion amongst their users.
- Your page is a regional page under a global page.
- Characters and unusual capital letters are not allowed for page names.
Pick Memorable Names To Stand Out
Picking a name for your Facebook page is crucial to standing out. Start with a name that’s memorable and easy to spell. Avoid long, complicated words. Make sure it reflects what your page is about.
Use keywords that people might search for. Adding a touch of humor or creativity can make your name more engaging. Always check if anyone else is using the name to avoid confusion.
Keep it short and snappy so it sticks in people’s minds. A good name will help attract more followers and keep your page growing.
Conclusion: Changing Your Facebook Page Name
Changing the page name on Facebook for your business is a straightforward yet impactful step toward refining your brand’s identity. By following these clear step by step directions above, you ensure that your page stays relevant and aligned with your evolving business goals.
Therefore, stay proactive and adapt to maintain a strong online presence with an updated Facebook business page. Think of Facebook as another search engines as people search your brand out.
Frequently Asked Questions About Changing a Facebook Page Name
Go to your Facebook Page, open Settings (or Settings and privacy), find the Page info or Page settings area, edit the Name field, then submit your request for review. You must be an admin on the Page to complete the request.
The most common reasons are role limits (you are not an admin), Meta restrictions on how often a Page can change names, or a name that does not follow Meta’s Page name rules. If the Page has recently changed names or the new name looks misleading, Facebook may block or deny the request.
Facebook Page name changes are reviewed, so approval is not always immediate. Review time can range from minutes to a few days, depending on the Page, the request, and platform checks.
Once approved, the Page displays the new name across Facebook, and the update can take a bit of time to show everywhere. If you share the Page link in other places (website, directories, social bios), you should update your branding and any text mentions to match the new name.
Yes, Page name and username are separate settings. Your Page name is the public title people see, and your username is the handle used in the Page URL (when available). If your branding changes, update both so your name and URL match.
Yes, only admins have the permission to change the Facebook page name.
Yes, your page name must be at least 5 characters long and can be up to 75 characters.
She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.
Lisa helps her clients with social media, email marketing and some SEO.
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