You may be wondering how does Rumble pay creators compared to YouTube? With YouTube leading the online video space, platforms like Rumble have gained traction as viable alternatives by 2025, offering creators diverse ways to monetize their content.
Since Inspire To Thrives last update in October 2024, Rumble has introduced new features and seen significant growth, making it a compelling option for creators.
But does Rumble pay as much as YouTube? In this updated post, I’ll go over the latest on how both platforms compensate creators in 2025 so you can get paid the most from your video content.
Table of Contents
How Does Rumble vs. YouTube Incentivize Video Creators?
To begin with, Rumble is a video platform that allows creators to upload and monetize their videos. The platform is home to a wide variety of video content, including breaking news clips, funny pet videos, and informative how-to guides.
Licensing Model of Rumble
Unlike YouTube, Rumble operates on a licensing model where videos are sold to media outlets and publishers around the world.
Rumble’s licensing model remains a cornerstone of its monetization strategy in 2025. Creators can choose from options like Exclusive (higher upfront payments, full rights to Rumble), Non-Exclusive (smaller fees, retain rights), Rumble Only (hosted solely on Rumble), or Personal Use (no monetization).
Once licensed, creators earn a share of the revenue from sales to media outlets and publishers worldwide
Revenue Share Between Rumble and YouTube
In 2025, Rumble maintains its 60/40 revenue split (60% to creators) for ad revenue, outpacing YouTube’s 55/45 split (55% to creators). However, Rumble’s new Creator Partnership Program, launched in early 2025, offers top creators up to a 90% share, plus support like coaching and marketing.
Meanwhile, YouTube bolsters its earnings potential with options like channel memberships, Super Chat, and merchandise sales, which can offset its lower ad split for some creators.
Rumble Creator Partner Programs
Rumble’s partner program in 2025 includes ad revenue (60% share), licensing deals, and now subscriptions and tips—new features mirroring YouTube’s fan support tools.
The Creator Partnership Program, introduced in 2025, offers high-performing creators higher revenue shares (up to 90%), personalized coaching, and exclusive event access.
Eligibility still requires at least one licensed video. YouTube’s Partner Program, unchanged, requires 1,000 subscribers and 4,000 watch hours (or 10 million Shorts views), offering monetization via ads, memberships, and more.
Minimum Payment Threshold For Rumble Creators
Rumble’s minimum payout threshold remains $50, payable via PayPal, bank transfer, or wire transfer—lower than YouTube’s $100 threshold. This makes it easier for smaller creators to access earnings quickly on Rumble.
Extra Incentive for Content Creators On Rumble
Rumble continues to reward viral videos in 2025 with bonuses ranging from $1,000 to $100,000, based on view counts within a set timeframe.
The new Creator Partnership Program also offers performance-based bonuses, enhancing earning potential for creators who drive engagement.
Rumble Rants Pays Creators Too
Rumble Rants let fans tip creators during live streams, and subscriptions, new in 2025, allow exclusive content for paying viewers. Both are paid out the following month, offering creators direct fan support akin to YouTube’s Super Chat and memberships
Why Numbers Make A Difference
YouTube requires 1,000 subscribers and 4,000 watch hours (or 10 million Shorts views) to join its Partner Program. Rumble, however, lets creators monetize immediately with a licensed video—no follower or view thresholds required.
More views still boost earnings, but Rumble’s accessibility is a big win for new creators.
However, with Rumble, you do not need a certain amount of followers. But getting more views and people watching your videos will help you to generate more money from the alternative social video network.
Who is the Most Paid Creator on Rumble?
Steven Crowder remains a top earner on Rumble, pulling in over $7.5 million from ‘Mug Club’ subscriptions since March 2023, showcasing Rumble’s potential for creators with loyal fanbases.
Rumble’s Growth
Rumble has seen impressive growth, reaching over 80 million monthly active users by 2025. This surge reflects not just its expanding audience but also its unique appeal to creators seeking greater freedom.
Unlike YouTube, which enforces strict content guidelines that can limit monetization and creative expression, Rumble offers a more flexible environment. Creators on Rumble can explore a broader range of topics and styles without the constant risk of demonetization or content removal.
This openness has made Rumble an attractive alternative for those who feel constrained by YouTube’s policies, positioning it as a platform where creators can thrive with fewer restrictions.
Conclusion: How Does Rumble vs. YouTube Pay Content Creators?
In 2025, Rumble offers immediate monetization, a 60/40 ad split (up to 90% for top creators), viral video bonuses, and new options like subscriptions and tips. YouTube counters with its vast audience and diverse streams—ads, memberships, and now digital product sales.
Rumble’s user base has surged past 80 million monthly active users, yet it trails YouTube’s 2+ billion. Rumble suits creators seeking quick earnings and flexibility; YouTube excels for reach and long-term growth.
For creators looking to diversify their revenue streams and reach a wider audience, Rumble is definitely worth considering.
Have you started posting videos or podcasts to Rumble? Sign up today to test the new features to start earning money on Rumble.
FAQs: Rumble Payments vs. YouTube
Yes, video content can make money on the Rumble network.
Yes, via ads, licensing, subscriptions, and tips.
It varies by audience and content. Rumble’s higher split and bonuses can outpace YouTube for some, but YouTube’s scale often wins for established creators.
YouTube: 1,000 subscribers and 4,000 watch hours. Rumble: None—just a licensed video.
1 video licensed on Rumble to qualify for payments.
Fans tip during live streams, and subscriptions offer exclusive content—both paid monthly.
Rumble pays bonuses for viral videos and top performers in its Creator Partnership Program.
She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.
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