Don’t Let These 3 Mistakes Sink Your E-commerce Business

Starting an e-commerce business can be a lucrative and rewarding activity. However, it isn’t without its challenges.  In fact, many e-commerce business owners make common mistakes that cost them money and hinder their success. From poor customer service to inefficient shipping and logistics, these mistakes can have a serious impact on your bottom line. Not only that but these mistakes could sink your e-commerce business.

By understanding these mistakes and taking steps to avoid them, you can set your online business up for success. When you know what they are you’ll be able to avoid them and not risk wasted time and money. In this article, we will review several of the most common ones so you can set yourself up for success.

e-commerce business
There are 3 big e-commerce business mistakes to avoid today.

#1 e-Commerce Business Mistakes – Inefficient Shipping and Logistics

Inefficient shipping and logistics can be a major challenge for e-commerce businesses. After all, your customers expect fast and affordable shipping, and any delays or problems can lead to frustration and lost sales.

That’s why it’s essential to prioritize shipping and logistics and avoid common mistakes that can cost you money.

Delivery Times

A big mistake is slow delivery times. Customers expect fast shipping, and if you can’t deliver on that expectation, they may choose to shop elsewhere. Consider using expedited shipping options or partnering with a third-party logistics provider such as to speed up delivery times.


When I ran an online retail store over a decade ago, that was the biggest problem: orders not shipped on time due to a lack of inventory from drop shippers. If you go that route (using drop shippers) be sure to have access to inventory.


Poor packaging can also impact your shipping and logistics. If your products arrive damaged or in poor condition, it can lead to positive reviews and a good reputation. Invest in high-quality packaging materials and consider adding branding or personal touches to your packaging to improve the customer experience.

e-commerce shipping
Be sure you can ship your products on time to keep customers happy.

2. Ignoring The Importance of SEO Mistakes In E-commerce Business

SEO, or search engine optimization, is a crucial factor in the success of an e-commerce business. Without proper SEO, your website may not appear in search engine results pages, making it difficult for potential customers to find you.

Unfortunately, many e-commerce business owners need to pay more attention to the importance of SEO, which can lead to lost sales and missed opportunities.

Keyword Research

You should follow the best practices to improve your SEO and drive more traffic to your e-commerce site. The first thing to do is conduct keyword research to identify the most relevant and valuable keywords for your business.

Always monitor and analyze your SEO performance to identify areas for improvement and adjust your strategy accordingly.

3. Lack of Focus On User Experience for E-commerce Business

User experience, or UX, is a crucial factor in the success of an e-commerce business. If your website is challenging to navigate, slow to load, or not optimized for mobile devices, customers will likely become frustrated and abandon their carts. Unfortunately, many e-commerce business owners need more focus on user experience.

Website Navigation

One common mistake is confusing navigation. Make sure to design your website with clear and intuitive navigation, making it easy for customers to find what they’re looking for and complete their purchases quickly and efficiently.

Mobile Friendly Website

Mobile optimization is another important factor in user experience. With more and more customers shopping on their mobile devices, ensuring your website is optimized for smaller screens and touch-based navigation is essential.

Mobile shopping accounts for 15% of all retail sales today and half the website traffic is from mobile. Many others research online before coming to your brick-and-mortar store (if you have one.)

mobile shopping
Be sure people can shop your online store right from their phones.

Your Turn

Have you made any of these e-commerce business mistakes before? I learned the hard way years ago about inventory and shipping issues. No matter how much customers loved the products if they could not get them quickly enough, they did not return back to shop at the online store.

I’d love to hear about your experience in the comments below.

Lisa Sicard
  • Ignoring keyword research is a biggie Lisa. We want to build each post published to blogs around a niche specific keyword. At the very least, write on a topic brought to you by customers, clients or loyal blog followers. If the problem seems to be on their mind it rests on the mind of other potential customers, clients and loyal followers. From there, do keyword homework to find suitable longtails and publish thorough content to rank on Google. Super blog post.

    • Lisa says:

      Hi Ryan, yes, one of my big mistakes in the beginning blogging for the first few years. It can make a huge difference over time. And of course, you will have to update and optimize over time. It’s just like housework, never done 🙂 Thanks for your input and have a great rest of the day Ryan.

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