Marketing

small business marketing ideas

6 Small Business Marketing Ideas to Help Boost Your Sales

Most businesses go through slower selling periods from time to time, but it can be pretty nerve-wracking when it happens. You most likely have an existing marketing strategy in place. However, during quieter periods, it’s worth considering what else you could try to generate new business. Here are 6 marketing ideas to help boost your

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formula for customer lifetime value

The Formula for Customer Lifetime Value: How to Increase It?

Many companies focus more on acquiring new customers than retaining existing clients. Failing to build a relationship with people purchasing from you can drive them away. Not only that, but it pushes your customer acquisition costs (CAC) through the roof. Increasing your formula for customer lifetime value (CLV or customer LTV) should be one of

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content marketing for startups

Content Marketing For Startups: Develop An Inspiring Strategy

According to the stats from the University of Tennessee, 44% of startups are closed in the first three years of their operation. However, this is the most positive statistic that we could have found. What are the main reasons for business failures? How to make sure that the same situation doesn’t happen to you? There

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small world in digital world

Small Business in a Digital World – Tips to Help You Thrive

Starting a small business today in a digital world is more accessible than ever. Each day, more and more people set up to launch a new business and become their own bosses. Many are even starting new businesses from home. In an increasingly digital world, it’s easy to start a business, no matter where you

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how to create an online course to sell

How to Create an Online Course: 3 Things You Need to Know

Is it possible to gain personal, professional, and above all economical independence by creating online courses? Do you want to learn how to create an online course to sell to your audience? Today, you can create an online course to do that. It is not a secret that this market is expanding and becoming increasingly

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future proofing your business

Strategies To Future-Proofing Your Business: 5 Years From Now?

The last decade have seen businesses evolve further than they perhaps would have ever expected. It appears, now, that they have no intention of slowing down. In fact, it’s more than likely that future-proofing your business will evolve even further and change in technology. As well as laws, society, and more will force businesses to

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managing your outsourced marketing team

How to Manage Your Outsourced Marketing Team Perfectly

Having an outsourced marketing team can help you grow your small marketing business, especially with outsourced digital marketing. Outsourcing your business’ marketing campaign helps you reduce costs and takes a lot off your plate. You can focus on other aspects of your business while digital marketing experts generate your leads and improve your brand awareness

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learn something new with apprenticeships

5 Top Digital Marketing Tips from 2023 You Can Use in 2024

First, what are digital marketing tips and tricks for the top digital marketing methods? A digital marketing strategy is a plan that helps your business attain specific goals through carefully selected marketing channels such as paid, earned, and owned media. With digital marketing becoming more and more integral to the success of every company, it

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