Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

successful ecommerce business

7 Tips To Establish A Successful E-Commerce Business Today

E-commerce is growing astoundingly fast. Channels and processes have developed at such a rate that shopping online is far more convenient. It has become more time-efficient than regular shopping today. The modern consumer is mobile device obsessed and values convenience over anything else when it comes to shopping. Nasdaq predicts that by the year 2040,

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a walk for the community event

How To Give Back To Your Community As A Business Owner

If there is one thing I learned over these 50-some years gratitude goes a long way, especially in communities. Not only is it important to show gratitude in our personal lives, but as business owners in your community. More importantly, small business owners. Reciprocating, like gratitude, is also a way to show our appreciation to

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marketing operations

The History of Marketing Operations and How We Use Them Today

Marketing operations have existed for a long time. Believe it or not, some form of marketing has been around since the beginning of time. Today’s textbook definition is defined as: Marketing, an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers. More simply stated: Marketing is

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