Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

influencer marketing

How To Utilize Influencer Marketing To Grow Your Business

By / 2 Comments / November 10, 2024

Influencer marketing has become one of the most powerful tools available for businesses, large and small. The power of leveraging a trusted opinion leader or influencers within your industry can increase brand awareness, drive consumer sentiment, and create measurable ROI.  Most commonly, influencers operate on social media channels such as TikTok and Instagram. However, there […]

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organizing ideas

Inspiring Organizing Ideas To Lift Your Online Business Up

By / 2 Comments / March 11, 2023

Not all small online businesses will need things like buckets for beads or drawers for different card thicknesses. But almost all companies will need some systems to help them stay organized. That’s why this post is about organizing ideas for your online business today.  The thing about the organization is that the earlier it happens,

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e-commerce business mistakes

Don’t Let These 3 Mistakes Sink Your E-commerce Business

By / 2 Comments / March 11, 2023

Starting an e-commerce business can be a lucrative and rewarding activity. However, it isn’t without its challenges.  In fact, many e-commerce business owners make common mistakes that cost them money and hinder their success. From poor customer service to inefficient shipping and logistics, these mistakes can have a serious impact on your bottom line. Not

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retail store

How Traditional Retailers Stores Can Thrive In A Digital Age

By / 2 Comments / October 9, 2024

As technology continues to evolve, traditional retailers stores are facing an unprecedented challenge: how to remain competitive in the face of online marketplaces. Retail stores can remain competitive today. While online shopping has created a whole new landscape for businesses, it is not the death knell for physical stores. Rather, retailers must adapt and find

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hiring google ads consultant

3 Factors To Consider Before Hiring A Google Ads Consultant

By / 2 Comments / September 25, 2024

Whether you are working or running a small business or a large company, you have probably come to the conclusion that your marketing and sales drives will not work well unless you use A Google Ads consultant. With Google ads consulting, they can range from simple website optimization to more complex use of AdWords through

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challenges facing social media marketers

Challenges Facing Social Media Marketers: The 5 Big Challenges

By / August 16, 2024

As fun and engaging as it is, challenges facing social media marketers can also be incredibly hard. The ever-shifting social and technical trends, along with budgeting and strategic planning based on traditionally unreliable ROI measurements, make this area of marketing a tough nut to crack.  Brand reputation and visibility are often naturally tied to social

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