Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

ubersuggest vs jasper ai

UberSuggest Vs Jasper – Which Tool To Choose for Blogging?

Are you looking for a simpler way to generate content for your blog? Both Ubersuggest vs Jasper offers similar AI functionality. However, there are some key differences between these two AI blogging tools. First, Ubersuggest is a completely free tool while Jasper costs $59 per month with their Boss Mode. (However, your first 10,000 words […]

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how to change instagram story background colors to

How To Change Background Color On Instagram Story To Shine

Are you looking to make your Instagram stories stand out? Changing the background color on Instagram stories can help you catch your audience’s attention and give your content a unique touch. In this post, I’ll walk you through the steps to change the background color on your Instagram story allowing you to create eye-catching and

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Instagram guide samples

How To Use Instagram Guides (Collections) To Build Authority

Instagram is a powerful platform to showcase your expertise and engage with your followers. With the Instagram Guides feature turning into collections soon, it’s even easier to share your knowledge and create curated content that your followers will love. In this blog post, we’ll explore how to use Instagram Guides (Collections) to showcase your expertise

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self employed

Self Employed: Tax and Financial Hurdles Are Worth It

Financial hurdles for the self-employed include many bloggers and small business owners today. While self-employment is an increasingly popular life choice, there is little clarity in terms of what help individuals can access when things go wrong; and little advice available on financial planning for the future or about self employment taxes. So you’ve recently

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More Twitter Followers

More Twitter Followers – Are More Followers Proven Useful?

Twitter (now called X) has over 360 million users worldwide, making it one of the most promising social media platforms for businesses looking to attract and retain customers. Social media followers, especially Twitter followers, are more than just numbers; they represent a community that can be leveraged for brand building, marketing, and customer engagement. If

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how to find the facebook marketplace

From Listing to Sale – Guide to Selling on Facebook Marketplace

Facebook Marketplace is a convenient and safe way to sell your products. But before you start selling on the platform, make sure that you follow its rules. To maximize your potential sales, use a few advanced strategies with items for sale on the Facebook marketplace. These include product research and listing optimization. Also, ensure that

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keep brands coming back for more

Blogging 101: Making Sure Brands Come Back For More

Nowadays, you can make money through blogging from a whole range of sources. These sources may include paid advertisements, merch lines, and, increasingly, brand deals that earn you the label of ‘influencer.’ However, you have to get past blogging basics 101. As social platforms proliferate and bloggers become prevalent across many of them, the influencer

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hiring experts

The Benefits of Hiring Experts to Help Your Business Success

When you are a lone business owner, working by yourself to grow your business, things can be tough.  Sometimes you need the benefits of  hiring experts to help you grow. Having the right experts for your business can really make a difference. It’s not that it’s hard to get started; that’s something that most people

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personal connections

Why Making A Personal Connection Is Marketing Gold Dust

Making a personal connection can ensure great marketing possibilities. Whatever business you’re in, it all boils down to one factor: how well you know your customers. No matter how slick your website, how well thought out your social media strategy or how outstanding your product or service is, if you aren’t serving up what and

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integrated influencer marketing

Influencer Marketing Trends in 2025: What To Watch For

Staying ahead of the curve is paramount, especially when it comes to 2025 influencer marketing trends.  As we venture further into 2025 and beyond, the landscape of influencer marketing continues to evolve at a rapid pace, reshaping the way brands connect with their audiences.  It’s not merely a choice but a necessity to keep a

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