Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

ai generative

Generative AI in Enterprises: Reducing Potential Risks

Generative AI is probably the most talked about and popular technology in the market. It has made its way into almost all industries, especially IT, and it’s also causing disruption. A recent Salesforce report suggests that 67% of IT businesses are planning to prioritize the use of these AI generator tools within the next 18 […]

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image tagging for SEO

Boosting SEO With Image Tagging Outsourcing

Have you heard of image tagging for SEO? Search engine optimization (SEO) is a multi-billion market expected to reach $129.6 billion by 2030. Starting from early names like search engine promotion, placement, positioning, and marketing to present-day SEO has passed through numerous landscapes over three decades. This evolution continues via consistent changes in search policies,

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multichannel eCommerce systems

Master Multi-Channel eCommerce: Platforms for B2B Excellence

In today’s ever-evolving digital landscape, customers have countless options for purchasing products. To stay ahead of the competition and reach a wider customer base, mastering multichannel B2B eCommerce has become crucial for businesses with ambitious growth goals. In this article, we will delve into the world of multichannel eCommerce platforms. This post will discuss the

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blog example for students

Successful Blog Example For Students: 5 Vital Elements

In today’s digital age, student blogging has emerged as a prominent platform for young voices, offering a unique blend of personal experiences, academic insights, and fresh perspectives. From sharing study tips to chronicling their college journeys in student blog posts, students harness the power of the blogosphere to connect. They can also educate and inspire

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basics of SEO

SEO Basics: A Student’s Guide To Building An Online Presence

Some people might think: why on earth would a student need to build an online presence? The truth is, it’s one thing to have a profile on social media for scrolling news or funny pictures. And it’s completely different to actually use your social media to your advantage! In today’s digital age, you can use

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presence online

How To Build A Strong Presence Online For Your Business

Today, you need a presence online that is strong. According to recent reports, over 97% of consumers use the internet to search for local businesses and products before deciding to purchase. With more and more consumers relying on the internet for information, products, and services, the ability to connect with the target audience through digital

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meta boosts approved

Facebook Boosted Post – How To Quickly Get Yours Approved

Have you found that it’s often very tricky to get your Facebook boosted post approved quickly? Writing Facebook posts may come naturally to many people for their personal pages. However, there comes a time when you may post something and may want to edit it on your business page. This poses a problem however if it’s

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marketing plans for success

Tailoring Marketing Plans For Specific Goals To Achieve

Crafting a marketing strategy requires an approach, that’s precise. It has to be customized just like the meticulous craftsmanship of a tailored suit. Like each stitch in a bespoke garment is strategically placed for a fit, businesses must carefully design their marketing plans to align with specific objectives. This article explores the art of tailoring

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card card processors

How To Choose The Right Credit Card Processor For Your Biz

The digital marketplace thrives on convenience, speed, and trust. And when it comes to e-commerce, nothing signifies these three attributes more than the process of making a purchase. As a business owner, choosing the right credit card processor is pivotal in building trust and ensuring smooth transactions. But with a plethora of options available, how

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omnichannel marketing

How Omnichannel Marketing Strategy Addresses Challenges

Running an online store or business is a challenge already. Learn how an omnichannel marketing strategy can help you. It covers so many different things from building the website to counting the margins and picking a nice design in between. Marketing is also one of the most important aspects of your business. Without that, no-one

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music effective content marketing

How Effective Content Marketing Amplifies Your Music Production Brand

In a world where every playlist, tweet, and blog post can make or break your brand, music producers cannot afford to overlook the importance of effective content marketing. As you navigate the complex landscape of the music industry, aligning your brand with the right digital marketing strategies can set you apart from the crowd. This

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