Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

social media slip-ups to avoid and fix fast

Social Media Marketing Slip-Ups to Avoid Today (and Fix Fast)Slip-Ups

Social media algorithms shift, features roll out, and platforms change their minds weekly. Still, the biggest social media marketing slip-ups are basic, and they quietly cost you reach, clicks, trust, and your social media presence. If you’re a marketer or blogger managing social media platforms, you don’t need a 40-page social media strategy to improve […]

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rebranding your blog

Rebranding Tips for Rebranding Your Blog (Without Losing Trust or Traffic) to Your Blog

If your blog feels like an old sweater that doesn’t fit anymore, you’re not alone. Bloggers, content creators like you, rebrand for all kinds of real reasons: you’re shifting to a new blogging niche, adding new services, recovering from burnout, or you’re tired of a look that screams “2017.” The tricky part is that rebranding

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Facebook marketing mistakes to avoid

Facebook Marketing Mistakes to Avoid in 2026 (and What to Do Instead)

If Facebook marketing feels harder in 2026, you’re not imagining it. It’s easier than ever to make Facebook marketing mistakes than ever before. There’s more competition in the feed, especially with the rise of social commerce, more video-first experiences (especially Reels) focused on brand awareness, and more automation inside Ads Manager. At the same time,

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Learn what Quora spaces are and how to use them for your blogging.

Quora Spaces: What They Are and Whether You Should Start One

If you’ve been using Quora, the social media platform, for any amount of time, you’ve probably noticed that it’s not just questions and answers anymore. Quora spaces are topic-based communities within Quora, centered on shared interests, where content creators post, answer, ask questions, and participate in discussions in one place. Think of a Quora space

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organic marketing

Organic Business Marketing: 9 Super Methods That Work Effectively

If your marketing and advertising budget is feeling a little stretched, you can try alternative, organic promotional strategies. Many of these marketing techniques don’t require a large investment or are completely free. Organic marketing strategies will help your business achieve greater success. Here are some methods your team should use to increase your customer base

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rumble new look

Rumble Video Platform: A YouTube Alternative You’ll Love

The Rumble video platform has gained massive popularity and adoption in recent years as creators seek a YouTube alternative. One with less censorship, for those looking for a video app. That’s where the Rumble video app comes into play today. Rumble is a video-sharing platform where creators can upload, livestream, and monetize through ads, licensing,

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is there bias in numbers and statistics?

Bias in Numbers: How to Spot It Fast With the Ground News App

You’ve seen bias in numbers happen. A chart flies by on X, a headline shouts “support is collapsing,” or a LinkedIn post drops a “stunning” percent change with zero links to the source of data. These quick-hit stats demand attention, but they often hide statistical bias through selective presentation or framing. You’re on a deadline,

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Is your Facebook page scheduled for deletion?

Facebook Page Scheduled For Deletion: Is It Real or A Scam?

Is your Facebook page scheduled for deletion? Are you worried if it’s a legitimate notification or just another Facebook scam? In this blog post, I will explore the topic of Facebook Page Scheduled for Deletion. Many Facebook users have received messages claiming that their pages are at risk of being deleted. This is a phishing

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how niche edits work and why they help your blog's SEO and traffic

What Are Niche Edits and How Do They Help You Build Backlinks?

Niche edits (or link insertions) are a popular and effective link-building strategy in search engine optimization (SEO). Simply put, with niche edits, you place a hyperlink into an existing piece of content. This allows you to secure backlinks from established, high-performing articles or blog posts, boosting your site’s search engine rankings without creating new content

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