Best Social Media Platforms For You
Clients often ask me, “What’s the best and most popular social media platform for my business?” The truth is, it depends on your audience, goals, and industry.
That’s why I built a simple FREE calculator to help you decide which popular social media platforms to spend your time and money.
It’s quick, easy, and gives personalized recommendations based on your needs. Whether it’s Instagram, TikTok, YouTube, LinkedIn, X, Facebook or something else, this tool takes the guesswork out.
Why waste time on the wrong platform? Try this FREE calculator from Inspire To Thrive and see which popular social media platforms work best for you.
Which Social Media Platform is Best for Your Business?
Answer These Questions:
The Most Popular Social Media Platforms For 2025
| Platform | Total Users | Age Demographics |
| 3 billion | Older (Male dominated) | |
| YouTube | 2.7 billion | 30-49 (Male dominated) |
| 2 billion | 18-29 (Slightly more male) | |
| TikTok | 1.5 billion | 18-24 (Male dominated) |
| X | 611 million | 18-29 (Male dominated) |
| 571 million | 30-49 (Male dominated) | |
| 537 million | 18-49 (Female dominated) | |
| Snapchat | 850 million | 18-25 (Slightly more females) |
| 500 million | 18-29 (Male dominated) |
Newer and Alternative Social Media Networks
Newer and alternative social media platforms like Bluesky, Rumble, and Minds are gaining attention as people look for options beyond big tech. Bluesky was initially a project kicked off by Jack Dorsey when he was CEO of Twitter in 2019.
Jack chose Jay to lead Bluesky, and X Twitter paid Bluesky services income to build an open social protocol for public conversation that it could someday become a client on. Bluesky focuses on decentralization to give users more control over their data and content.
Rumble appeals to creators seeking a free-speech-driven video-sharing platform, making it popular among those who feel stifled by stricter moderation policies elsewhere. The major investor in Rumble just reported they PROFITED $13 Billion in 2024. That’s $120M of profit per employee. (from owner Chris Pavlovski on X.)
Minds offers an open-source, blockchain-based network where users can earn rewards for engagement.
These platforms cater to specific needs, giving users and creators fresh ways to connect and share without the same restrictions seen on mainstream networks.
How Many Social Networks To Be On?
I always tell my clients to stick with three social media platforms, but don’t rush it. Start with one that fits your audience and goals. Focus on learning what works, building a routine, and posting consistently.
Once you’re comfortable, add a second. When that feels manageable, introduce the third. It’s better to master one step at a time than to spread yourself too thin.
I recommend three because you never know if one site goes down or if you are suspended from a platform. Social media is rented property and is not like your own website or blog where you pay for hosting to have the site.
What Other Considerations To Consider In Your Decision?
Time is a huge factor when picking a social media platform. Some platforms need constant attention, while others are less demanding. Either way, you’re paying—whether it’s for ads or someone to handle the workload for you.
If you’re short on time, outsourcing content creation or scheduling can save stress but adds to your budget. On the flip side, managing things yourself takes dedication and consistency.
Always weigh how much time and money you’re willing to invest before you begin.
Conclusion: What Is The Best Social Media Platform for Your Business or Blog?
The best social media platform depends on your goals and audience. If you’re targeting professionals, LinkedIn might work best. For visuals or products, Instagram or Pinterest could be ideal.
X (formerly Twitter) suits real-time updates, while Facebook covers a broader audience. TikTok is great for entertaining a younger audience with short-form videos though it may disappear. YouTube may be your best bet to replace it and for how-to video formats.
Focus where your audience spends their time and where your content fits naturally. Test platforms and track results to see what delivers the most engagement or traffic.
No platform is one-size-fits-all, so adapt to what works for you, your blog or your business.
Most Popular Platforms for Social Media Use: FAQs
The most popular platforms currently include Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, and LinkedIn. Snapchat and Pinterest also maintain strong user bases depending on the audience.
Facebook has the largest number of active users globally, with over 3 billion monthly active users as of 2024. YouTube follows closely in popularity.
Instagram is highly regarded for sharing photos and short videos. TikTok, focused on short-form video content, is another dominant platform for visual storytelling.
Yes, TikTok has become increasingly popular with Gen Z and younger Millennials. Its short-form, engaging videos make it a favorite among users under 30. Just be aware it may disappear in 2 months or be bought by a new owner.
LinkedIn is the leading social media platform for professional networking, job searching, and business-related content.
X (formerly Twitter) is widely used for live updates and breaking news, as it allows real-time interaction and sharing.
YouTube remains the go-to platform for long-form videos such as tutorials, vlogs, and educational content. YouTube Shorts is also competing with TikTok for short-form video.
Pinterest caters to users looking for inspiration in specific areas like DIY, design, fashion, and cooking. Reddit is also great for niche interests through its targeted communities.
Platforms with high engagement rates and a younger audience, like TikTok or Instagram, are favorites for influencers. YouTube is also popular if they focus on video content.
*Stats above came from Gemini and Perplexity AI, February 2025 and will be updated quarterly.