SEO

seo mistakes to avoid

5 SEO Common Mistakes People Make (How To Avoid Them)

One of the best ways to increase your website sales and conversions is to improve your website’s SEO and avoid common SEO mistakes. But here’s the catch: SEO is NOT easy. There’s a lot of competition, and then there are freaky updates from Google.  But most importantly, if you’re struggling to increase your website’s organic […]

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Google algorithm updates

How To Avoid Being Caught Out By Google Algorithm Updates

Does a Google algorithm update catch you off guard? Google is constantly changing its search algorithm to provide a better service to its users. With each of the Google algorithm updates, they hope to improve the quality of results that users see. They do this so people can quickly and easily find the information they need

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ppc vs. seo

PPC vs. SEO: Which is Better for Your Law Firm’s Marketing?

In today’s competitive digital landscape, law firms are increasingly turning to online marketing strategies to enhance their visibility and attract new clients. Two of the most prominent methods are pay-per-click (PPC) advertising and search engine optimization (SEO). But which is better PPC vs. SEO? In this comprehensive guide, we’ll delve into the intricacies of PPC

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seo vs social media

SEO vs Social Media – Which Is Better For Your Blog Traffic?

SEO vs social media – which is your favorite method to use for generating blogging traffic? Have you ever thought about where you should spend your time getting traffic to your website? I joked a few years ago with Robert Caruso from Fandola on Twitter as some would say “Social is the New SEO”, but

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influencer marketers

How Influencer Marketing Can Boost Your SEO Efforts

SEO is a powerful strategy that can help your business grow online. By optimizing your website for search engines, you can get your website to appear higher in the search results and attract traffic. SEO influencer marketing can be a powerful combo. One effective way to boost your SEO is with influencer marketing. Many believe

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topical authority

How to Build Topical Authority on Your Website or Blog

SEO is hard, and it’s even harder when you don’t understand how search engines work. The general SEO practices include writing blog posts, doing on-page optimization, internal linking, and building backlinks. Well, things have changed over the years as the topical authority SEO concept has begun. There is a new concept you should be paying more

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