Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

mixing tweets

Mixing Tweets Up: Better Engagement On Your Twitter X Feed

Have you tried mixing tweets up in your feed? To increase engagement and attract a wider audience on X Twitter, it is essential to have mixed media posts. By assorting the content you share, you can keep your followers interested and encourage them to interact with your posts. Vary your tweet posts by including a […]

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BlueSky vs Twitter

BlueSky vs Twitter (X): Similarities & Shared Features Explained

BlueSky vs Twitter (now called X) and how they are alike but not. Both let you share short updates with your followers. While they seem similar on the surface, they work differently behind the scenes. Bluesky sets itself apart by focusing on decentralization and open-source features. This means users have more say in how their

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challenges facing social media marketers

Challenges Facing Social Media Marketers: The 5 Big Challenges

As fun and engaging as it is, challenges facing social media marketers can also be incredibly hard. The ever-shifting social and technical trends, along with budgeting and strategic planning based on traditionally unreliable ROI measurements, make this area of marketing a tough nut to crack.  Brand reputation and visibility are often naturally tied to social

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social media engagement tools

How to Boost Your Social Media Engagement: 10 Top Tools

Just posting content isn’t enough anymore; you need to create meaningful connections with your audience. Tools have revolutionized how brands interact online and help you boost social media engagement for your business. They offer streamlined solutions for scheduling posts, monitoring conversations, and tracking performance metrics in real time. These advanced tools can transform your social

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are more social media followers good or bad

Social Media Followers a Necessary Evil or a Must?

Since the early days of social media, many of us have wanted bigger social media followers. Stories of people with thousands or even millions of followers set high standards. Now, it’s almost impossible to visit a website or storefront without seeing badges asking you to follow us on social media. For some, these numbers turned

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