Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

vlogging

3 Surefire Ways To Increase Your Vlog’s Production Value

We live in a golden age for vlogs. Demand for video content is historically high, and the quality production tools are within most creators’ vlogs production budgets. But all that opportunity means there’s more competition than ever to stand out. So if you want to grow your audience — and eventually make money off your

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bing it

Let’s All Bing It While We Search Online And Get Rewarded

Oftentimes many bloggers, SEO specialists, and small online businesses were really upset with Google – myself included. Why don’t we all just Bing it and forget it? Is the Bing algorithm really different? Google makes so many changes to its algorithm it is almost impossible to keep up anymore. Maybe they would account for more

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keep your small business safe

Keep Your Small Business Safe From Going Under With 3 Tips

All businesses, whether small, medium, or large are always at risk to certain elements. It’s all about how you manage and hedge the risk. Look at the coronavirus pandemic as an example. So many businesses unfortunately ended up filing for bankruptcy. However, many managed to keep their business safe by varying means. One was flexible

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.  Today, it’s an integral part

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offline marketing

Offline Marketing: Is It Still Viable Marketing Strategy Today?

Many offline marketing strategies had become impractical since the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also were thought risky. Online marketing is clearly safer on the whole – people can still visit your

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