Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others?She has 30+ years of experience in marketing/advertising with 12 years of experience in content marketing, social media, blogging, and SEO.

benefits of owning an online store

Surefire Tips and Benefits of Owning an Online Store Today

Today the benefits of owning an online store have really increased. The internet has an undeniable influence on our everyday lives. We use the internet to broaden our knowledge on various topics. Not only that but to make decisions based on results. We make appointments and bookings, sell and buy our products, and market. With […]

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keep your small business safe

Keep Your Small Business Safe From Going Under With 3 Tips

All businesses, whether small, medium, or large are always at risk to certain elements. It’s all about how you manage and hedge the risk. Look at the coronavirus pandemic as an example. So many businesses unfortunately ended up filing for bankruptcy. However, many managed to keep their business safe by varying means. One was flexible

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crucial digital marketing

Why Crucial Digital Marketing is Key for Every Business

Today crucial digital marketing is key to your business. In the not-so-distant past, online marketing was this emerging and different way of selling your products and services. It may not have been immediately obvious. However, it was the beginning of a massive change in how advertising is seen and done.  Today, it’s an integral part

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offline marketing

Offline Marketing: Is It Still Viable Marketing Strategy Today?

Many offline marketing strategies had become impractical since the pandemic. Marketing events such as launch parties and trade shows were made impossible due to social distancing laws and group restrictions. Meanwhile, handing out flyers and business cards also were thought risky. Online marketing is clearly safer on the whole – people can still visit your

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grammar and writing styles

3 Grammar and Writing Style Issues to Look Out For

Writing engaging online content is one of the most essential elements of a successful online marketing strategy. However, it is also one of the trickiest with grammar and writing styles.. Your blog post might have an engaging topic but be rendered unintelligible to readers if you are unable to follow the necessary spelling and grammar

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