Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

personal connections

Why Making A Personal Connection Is Marketing Gold Dust

Making a personal connection can ensure great marketing possibilities. Whatever business you’re in, it all boils down to one factor: how well you know your customers. No matter how slick your website, how well thought out your social media strategy or how outstanding your product or service is, if you aren’t serving up what and […]

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integrated influencer marketing

Influencer Marketing Trends in 2025: What To Watch For

Staying ahead of the curve is paramount, especially when it comes to 2025 influencer marketing trends.  As we venture further into 2025 and beyond, the landscape of influencer marketing continues to evolve at a rapid pace, reshaping the way brands connect with their audiences.  It’s not merely a choice but a necessity to keep a

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ecommerce shopping cart

Essential Online Shopping Carts: Boosting Your Sales

If you own a website or blog and are looking to boost your online sales, online shopping carts are an indispensable tool. With the increasing popularity of online shopping, having a well-functioning shopping cart is crucial. It provides a seamless and convenient purchasing experience for your customers. In this updated blog post, I will delve

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Yoast SEO plugin

6 Ways The SEO Plugin Yoast Makes SEO Easier For Your Blog

Struggling with SEO? Don’t fret. Let me introduce you to an amazing tool – the Yoast SEO WordPress Plugin. SEO has evolved significantly in recent years, making it difficult to stay updated. Instead of getting frustrated with SEO, focus on the important tasks for your blog or website. The Yoast SEO Plugin can simplify your

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crypto seo

How To Make Things Happen When Doing SEO For Crypto Site 

Cryptocurrencies like Bitcoin and other digital assets fulfill a wide array of use cases for emerging industries that are constantly evolving, of which mention can be made of the Internet of Things, Web2 and Web3, and artificial intelligence. Anyone can create a digital item, but the process requires time, money, and other resources for SEO

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social media marketing for dummies

Digital Marketing For Dummies: A Student’s Intro In Online World

In the age of the internet, our lives are deeply entwined with the digital realm, impacting everything from how we communicate to how we shop. Amid this digital evolution, a new form of marketing has emerged, reshaping the way businesses and individuals connect with their audience. That’s why digital marketing for dummies is a must

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