Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

Instagram monitoring apps

Which Instagram Monitoring App Wins? EyeZy vs Peekviewer

Most of the time, you scroll through Instagram profiles out of curiosity or to keep up with trends. Sometimes, though, you want to keep a closer eye on someone’s Instagram activity. That’s where Instagram monitoring apps help out, letting you track updates more quietly and stay in the know. For our loved ones, we might […]

Which Instagram Monitoring App Wins? EyeZy vs Peekviewer Read More »

branding is key to success

Why Your Branding Is Key to Your Success More Than Ever

Branding is key to your success today online and offline. With the changing winds of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known,

Why Your Branding Is Key to Your Success More Than Ever Read More »

popular blog site

What If Your Blog Became The Most Popular Blog Site?

What if your blog became the most popular blog site on the internet? What would that mean for your blog traffic, comments, income, and readership? Could you handle the blog’s popularity? Recently, my friend Tom recently wrote about why you should have your blog or website ready for an increase in traffic. It reminded me

What If Your Blog Became The Most Popular Blog Site? Read More »

rank math vs yoast SEO plugins

Rank Math vs Yoast: Which WordPress SEO Plugin is the Best?

When it comes to WordPress SEO plugins, there’s no shortage of options, as many tools do the job well. However, the two that stand out with ease are Rank Math and Yoast. Which is better for you, Rank Maths vs. Yoast? Both SEO plugins offer powerful features and comprehensive solutions for optimizing your website for

Rank Math vs Yoast: Which WordPress SEO Plugin is the Best? Read More »

is Benable legit to make money online?

Is Benable Legit? Honest Review for Earning Extra Cash Online

Ever wish you could make extra money while shopping online—or simply by sharing cool products you already love? If you’ve thought about platforms like Benable but wondered “is Benable legit?”, you’re not alone. This guide will walk you through what Benable is, how it works, and whether it’s a worthwhile side hustle for your lifestyle.

Is Benable Legit? Honest Review for Earning Extra Cash Online Read More »

digital marketing strategies for business

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss

Most business owners know they need digital marketing. But fewer stop to ask if their digital marketing is actually working in service of their broader business strategy. A flashy Instagram campaign, a few blog posts, or running paid ads might feel productive, but unless those efforts are mapped to real business outcomes—like revenue, customer retention,

Digital Strategy Meets Business Strategy: The Secret to Marketing That Doesn’t Miss Read More »

how to respond to negative comments

Should Businesses Respond to Negative Comments Online? A Practical Guide 

Operating a successful business is often a double-edged sword. The more your company is known, the more opinions it will gather. There will be more customers, conversations, and negative comments.  After all, the bigger the audience, the louder the criticism, or so they say. At least one survey confirms that customers find online reviews and

Should Businesses Respond to Negative Comments Online? A Practical Guide  Read More »

how to fix underperforming content

Content Development: Detect Poor Content & Make It Sizzle

In 2026, content is the primary focus of marketing efforts, with an emphasis on quality over quantity. Brands produce fewer pieces of content. But the content is highly targeted and designed to elicit a specific reaction from the audience. However, some underperforming content still needs content development to make it sizzle. With the proliferation of content,

Content Development: Detect Poor Content & Make It Sizzle Read More »

Scroll to Top