Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. She has 30+ years of experience in marketing/advertising with 14 years of experience in content marketing, social media, blogging, and SEO.Lisa helps her clients with social media, email marketing and some SEO.

Twitter more valuable with X features

X Twitter More Valuable As Chat; Not An Essay Platform?

Is Twitter more valuable than chat? Lately, there’s been a lot of buzz about X, formerly known as Twitter, expanding its character limit. Instead of the original 140 characters, users can now post up to 10,000 characters. Yes, you read that correctly, 10,000 character count! The X Premium members can post up to 25,000 characters.

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what is ai

What Is AI: The Future of Technology, Will You Be Left Behind?

You probably have read all about AI for blogging, content marketing, AI art, and most other task-oriented jobs out there. But do you know what AI technology is? And will you be left behind in the content creation dust without it? I remember as a teenager many years ago going to a match-matching dance in

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save time on social media marketing management

9 Ways to Save Time on Social Media Marketing Management

Do you ever feel like managing social media for your blog or business is eating up too much of your day? You start early, thinking you’ll just check a few things, but suddenly it’s lunchtime. Before you know it, the evening is gone, and it’s bedtime. You bounce from task to task—posting, replying to comments,

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keyword research mistakes

5 Common Keyword Research Mistakes To Avoid on Your Blog

Keyword research is a vital component for every successful SEO strategy. However, keyword research mistakes are the most challenging SEO task for content and link building for many digital marketing professionals. Using the right keywords effectively adds more value to your content and, in turn, helps in generating more organic website traffic. Unfortunately, there are

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social media proof principle

What Is The Social Proof Principle: Why Do You Need It for Branding?

Do you know what really makes social proof-proof? Today the social proof principle is no longer only about how many followers you may have on various social networks. For this reason, social proof today is much more than having many followers. Let’s look at the definition of social proof as well. Having more followers may

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plugins are like magic wands

Are WordPress Plugins Really Magical On Our Blogs?

WordPress plugins are a hot topic in the blogging world—and for good reason! With thousands of options available, they promise to transform your blog with just a few clicks. But are they truly a blogger’s magic wand, or could they sometimes cast an unintended spell? Plugins are a breeze to install through WordPress. In mere

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social media feeds

Are Social Media Feeds Dead in 2025? What Is Replacing Them?

The good old social media feeds are nearly dead and have been watered down over the years with pages, groups, stories, communities, and now spaces. If you haven’t seen it recently X began doing Communities and LinkedIn started with its own newsletter feature and products tab. Instagram and Facebook added reels which was a whole

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